The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks. Search Engine Journal is hosting a webinar ‘KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023’ on Wednesday, July 26, 2023, at 2.00 pm ET. The SEJ team says, “On July 26, join Conductor’s... [Read more]

Email engagement is the measurement of how subscribers interact with your email marketing campaigns. This includes metrics such as open rate, click-through rate, and conversion rate. AWeber contributor Kaleigh Moore has published an article featuring eight techniques to improve email engagement. She says, “Here are a few email copywriting best... [Read more]

AWeber has published a new video ‘How I transformed a zero-traffic blog to grow monthly’ as part of the Behind the Newsletter series. The AWeber team says, “Sean Tinney and Chris Vasquez walk through the thinking behind this week’s edition of the AWeber newsletter on how to get organic traffic to old blog posts. We talk through: How... [Read more]

ClickAIbank is live now. It creates Premium ClickBank Affiliate Sites in 3 easy clicks. It currently is available for special launch pricing which ends next week. Now you can have fully automated, 100% Done for You Clickbank Sites. If you are new online, you may not have heard of Clickbank yet. It is the largest affiliate platform in the world for digital... [Read more]

Creating a follower base is one of the requirements when it comes to promoting your business. Communicating regularly with your audience helps you keep them updated about your business and products. Copyblogger expert Tim Stoddart has published an article featuring five steps to help you build an audience from scratch. He says, “The good news... [Read more]

Neil Patel has published a new video ‘How to Build An Organization of Top Performing Marketers’ featuring useful marketing strategies. He says, “Building an organization of top-performing marketers requires a strategic and comprehensive approach that encompasses various aspects, including recruitment, training, culture, and ongoing... [Read more]

MOZ has published a video ‘How the E-A-T Ecosystem Has Transformed Organic Search’ from MozCon 2021. The MOZ team says, “Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing... [Read more]

TubeRushr launch is closing tonight. It can create YouTube Shorts for you. YouTube Shorts are popular with millions of viewers daily (including your editor. We sometimes get sidetracked when we should be editing this newsletter.) But the news of how popular Shorts are doesn’t seem to have penetrated the online marketing community. Hardly any... [Read more]

While every other technology improves, ad tech has regressed. Privacy shifts have made targeting more difficult and attribution murkier. Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT. The Adweek team says, “Hear about this... [Read more]

HubSpot has published a new video ‘Pinterest Ads 2023: Step-by-Step Guide to Promoted Pins’ featuring Pinterest advertising tactics. The HubSpot team says, “Welcome to our ultimate Pinterest Ad Campaign tutorial! In this video, we’ll guide you step-by-step through the process of setting up and managing your Pinterest ad campaigns,... [Read more]

Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ explaining data analytics. The Semrush team says, “Looking to improve your comprehension of marketing analytics tools and reports? Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends... [Read more]

Video Sales Letters, when don professionally, make excellent sales tools. This group of DFY templates will help you build professional video sales letters in record time.... [Read more]

Organic traffic is the traffic that comes to your website from unpaid (or “organic”) search results. This means that visitors found your website by searching for keywords or phrases related to your content on a search engine like Google or Bing. Search Engine Journal contributor Julia Taylor has published an article featuring five SEO techniques... [Read more]

Content Marketing Institute is hosting a webinar ‘Enhancing Content Writing with AI: Opportunities and Challenges’ on Thursday, July 13, 2023, at 1.00 pm EDT. The CMI team says, “ChatGPT kicked off the race to implement AI across all industries and processes—including SEO and content creation. Are you looking to boost efficiency... [Read more]

Google Analytics 4 (GA4) is the next generation of Google Analytics. It’s a more powerful and flexible analytics platform that’s designed to help you understand your customers better and make more informed decisions about your business. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like... [Read more]

ProfitLens 2.0 was just launched with a 3-day sale. It lets you create all the pictures you will need for many marketing purposes using the power of AI. Use a phrase to say what you want; you have a picture in seconds. Don't like that one. Tell it to create another one. Change you phrase a but to get one more like you are needing.... [Read more]

With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting... [Read more]

AI-generated content is a type of content that is created by artificial intelligence. This type of content is used for a variety of marketing purposes in marketing. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology,... [Read more]

Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website. Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’... [Read more]

Search Engine Journal contributor Kristi Hines has published an article featuring 60 ChatGPT plugins for content marketing available in the Burgeoning plugin store. She says, “This article features over 60 ChatGPT plugins for content marketing, including tools for AI-assisted content research, optimization, and promotion. As with all generative... [Read more]

BizSuiteAI has just been launched by the Firelaunchers team, in partnership with Eric Holmlund. It includes 6 powerful Apps powered by GPT 4 Technology. ... [Read more]

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins... [Read more]

eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand. The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and... [Read more]

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings,... [Read more]

A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc. Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency. He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an... [Read more]

MOZ has announced the MozCon 2023 Final Agenda. Cheryl Draper says, “It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon... [Read more]