Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales. Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid. Talking about... [Read more]

In email marketing it is very important to keep your subscribers interested in what you are circulating to them. An unopened email campaign does not bring out any productive output. AWeber contributor Monica Montesa has shared five secrets to help marketers create email content that helps them effectively engage their audiences. On creating content... [Read more]

Our marketing performances depend upon the technology that we use for building channels of communication with the prospects and customers. From social media sites to the email responders, each of the technology helps us smoothly execute our tasks. The Martech Today contributor Robin Kurzer has shared five Martech predictions for 2019 which could be... [Read more]

Involving your audience and making them pay attention to what you are publishing online is a way to improve the effectiveness of your marketing campaigns and achieve desired output. Marketing Land contributor Rakhi Patel has shared three ways to use personalized data for creating engaging experience for your audience. Patel says, “A successful... [Read more]

To reach out more people and increase your sales you need to build channels that work as your communication loops. Offering free ebooks, hosting webinars and publishing podcasts are some of the ways to enhance your marketing and sales. Marketing Land contributor Lindsey Groepper has shared three marketing tools that can make the sales teams’... [Read more]

Artificial Intelligence (AI) has brought in a better aspect of technology in our lives to make the personalization more personalized and it allows us to deliver a better experience to our customers. A Salesforce article on Marketing Week has analyzed the impacts of AI and presented its real customer benefits. Talking about the customer experience benefits... [Read more]

New year is the time to take resolutions for achieving newer heights in a set time. For enhancing our marketing efforts it is necessary that we set goals and put in our best efforts to achieve them. Content Marketing Institute columnist Joe Pulizzi has shared three marketing success resolutions to help marketers in 2019. On one of the resolutions called... [Read more]

Email stands as one of the most reliable marketing tools and in the coming year too it is here to rule the minds. With a well-planned strategy and authentic content you can make your email marketing campaigns stand out in the crowd. AWeber contributor Liz Willits has shared 117 tools that marketers can use to get more out of their email marketing efforts. Willits... [Read more]

GumGum has published a free ebook titled ‘Seen & Unseen: How Marketers Use Computer Vision’. It reveals brands and publishers’ strategies and struggles behind visual content. The GumGum team says, “For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this... [Read more]

The ecommerce business picked up new heights in 2018. The ecommerce giants like Amazon and Alibaba were flooded with shoppers. To help you plan your 2019 marketing strategies, AdWeek contributor Lisa Lacy has shared 10 ecommerce trends observed in 2018. Lacy says, “There’s virtually no ecommerce story this year that doesn’t feature Amazon,... [Read more]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization... [Read more]

2018 is gone and its time to put in our best efforts to do more in the new year. The last year saw several revolutions when it comes to shopping. The VR wave fired up on the ecommerce platforms and many other things happened. The AdWeek contributor Lisa Lacy has shared ten ways in which the shopping changed last year. Lacy says, “Take a look ahead... [Read more]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2, 2019 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits... [Read more]

Advertising on social media is a significant part of your online marketing and promotional efforts. And when it comes to social engagement Facebook wins till date. Shopify contributor Mary-Rose Sutton has shared a comprehensive guide sharing four tips to effectively advertise on Facebook and an analysis of different Facebook ads. Talking about the... [Read more]

Customer acquisition and retention are the two biggest priorities of most brands. Finding new customers and keep them coming again and again requires consistent efforts and a reliable product. Shopify contributor Felix Thea has published a new podcast titled ‘Customer Onboarding: The Key to Repeat Customers’ featuring Patrick Coddou to help... [Read more]

Content marketing has kept evolving and has become an integral part of our marketing strategies. In 2019 too we expect the content marketing to reach new heights. The Business 2 Community contributor Emily Sidley has shared eight content marketing trends we may expect this year. Sidley says, “We’ve discussed the value of content marketing before,... [Read more]

2019 is here and it’s time to find out what is trending in social media. Entrepreneur contributor Deep Patel has shared ten social media trends we can expect this year. Patel says, “With the start of a new year, it’s time to look into the crystal ball of emerging trends on social media. What is going to influence social media users? What... [Read more]

For those who are in the ecommerce domain would be having greater business opportunities in the new year. A mistake that many ecommerce businesses make is limiting themselves to certain platforms. If you are reaching the mass through a variety of platforms, the chances of getting more sales are brighter. Small Business Trends contributor Ann Smarty... [Read more]

Email has been a powerful marketing tool that has empowered generations of marketers. It helps build the bridge between the brands and customers with its authenticity. Shopify contributor Felix Thea has published a new podcast titled ‘Growing an Email List of 20,000 (Without a Product to Sell)’ to help marketers build their email lists. Thea... [Read more]

In the new year it is time to find out the possible growth opportunities. Discovering the probable areas which could prove to be promising for the future is something every organization should be doing. ReadWrite contributor Brad Anderson has shared an article highlighting the importance of customer success and how brands are working on it. Anderson... [Read more]