Data-driven marketing is a marketing strategy that uses customer data to optimize brand communications. Search Engine Journal is hosting a webinar ‘100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Reserve your spot and learn how... [Read more]

SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly. Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance. He says, “In this post, I’ll cover five essential marketing concepts that... [Read more]

Medium is a social publishing platform that allows anyone to share stories, ideas, and perspectives. Popular topics on Medium include: Mental health, Social media, World affairs, Trending news, Productivity hacks HubSpot has published ‘How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform‘. Jana... [Read more]

  Russell Brunson, author of several top books on marketing, is looking for affiliates for Secrets of Success, his new training program that launches next week. If you want to be a successful marketer (or be successful in other areas of your life, for that matter) you don’t need to (and should not) start from scratch. That would be a classic... [Read more]

Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on a set of target accounts within a market. HubSpot has published ‘The Ultimate Guide to Account-Based Marketing (ABM)’ explaining how to identify and reach high-value customers with the most effective account-based marketing (ABM) tactics and... [Read more]

A value gap is the difference between the value a consumer receives from a product or service and the price they pay for it. It’s a measure of how much value a company is delivering to its customers, compared to the cost of delivering that value. Content Marketing Institute has published a new video ‘Are Tech Marketers Falling Into a Value... [Read more]

Blog SEO is the practice of optimizing blog content to rank higher on search engines. Quality blog content helps you achieve better SEO results. Neil Patel has published a new video ‘Are blog posts the best SEO strategy today?’. He says, “In the ever-evolving landscape of search engine optimization (SEO), one question continually arises:... [Read more]

If you've ever wondered how others consistently produce captivating video content that drives massive traffic, conversions, and financial results, this training is for you.... [Read more]

Managing remote teams can be challenging for a number of reasons. Lack of face-to-face supervision and poor communication, and lack of team cohesiveness are some of the issues. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Managing Remote Teams in Your Marketing Agency’ featuring Debbie Howard. The... [Read more]

The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy... [Read more]

A data-driven approach is a strategy that uses data to make decisions instead of intuition. It enables companies to examine and organize their data with the goal of better serving their customers and consumers. Digital Marketing Institute is hosting a webinar ‘Elevate Your Marketing Team with a Data-Driven Approach’ on Thursday, October... [Read more]

AI AppMaker, created by the team led by Abhi Dwivedi, is in their words, the "World’s Most 'Powerful App' That Unlock Limitless Possibilities with Cutting-Edge AI-Based Mobile App Builder for iOS & Android – Build, Customize, and Launch Your Dream Apps Effortlessly!"... [Read more]

SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings. Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’. The DMD team says, “This whitepaper... [Read more]

Content marketing is a creative job. Every piece you create has to be crafted as if it is the only thing you are going to produce. Content Marketing Institute has published a new e-book ’35 Examples of Brands That Are Winning With Content’ featuring useful strategies to create winning content. The CMI team says, “You’ll see how brands... [Read more]

Editing and proofreading are very important stages of content creation. Content proofreading is the final stage of the editing process. It involves identifying and correcting errors and inconsistencies in grammar, punctuation, spelling, and formatting. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on... [Read more]

This is brand-new "SSD Cloud" Technology that lets you store and deliver all your videos, audios, images and media files at lightning fast speed, all for a low one-time fee.... [Read more]

Content marketing is a long-term strategy that uses relevant content to build relationships with customers. Content management includes collection, delivery, retrieval, governance, and overall management of your content. Content Marketing Institute has published a new video ‘Can Marketers Solve This Content Management Puzzle?’. The CMI team... [Read more]

The Twitter algorithm is a complex system that ranks tweets on a user’s timeline. The algorithm uses several factors to rank content. Neil Patel has published a new video ‘Twitter’s algo has been open-sourced’ talking about the Twitter algorithm. He says, “Twitter, one of the world’s most influential social media... [Read more]

Content promotion is the process of distributing blog posts and other resources through both paid and organic channels. You need to choose the proven tactics to reach your target audience at the right time. HubSpot has published a new video ‘How, Where, and When to Publish and Promote Your Social Media Content’ featuring information... [Read more]

AI Autotube Profits Engine may be a game-changer for you if you are a content creator or if you have heard of the marketing power of YouTube and want to put that power to work for you..... [Read more]

Programmatic SEO is a search engine optimization (SEO) strategy that involves creating and publishing a large number of web pages at once. The goal is to help a website drive more traffic and increase revenue by making relevant pages easily accessible to potential customers. Semrush has published an article explaining programmatic SEO and how to use... [Read more]

Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time. AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation. The AWeber team says, “By... [Read more]

ChatGPT is an AI chatbot that uses natural language processing to create human-like conversations. It was developed by OpenAI and released on November 30, 2022. It is influencing all walks of human work and life. Content Marketing Institute has published a new video ‘ChatGPT Enters Its Enterprise Era’. The CMI team says, “OpenAI just... [Read more]

  As a business owner, carving out a distinctive niche for your business might seem like an epic task. Yet, the essence of a thriving business boils down to a principle as old as commerce itself – building relationships based on knowledge, affection, and trust. This fundamental concept, known as the Know, Like, Trust Factor, isn’t... [Read more]

Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract... [Read more]

Implementing creativity in marketing is the process of incorporating creative concepts and ideas into your marketing strategies with the goal of selling a product or service. Neil Patel has published a new video ‘How to Deal With Creator’s Block’ explaining creator’s block and how to deal with it. He says, “Creativity is... [Read more]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data... [Read more]