Data is an asset that enables the businesses to prosper. When it comes to content marketing, your content should be enriched with the right analysis and integration of data. The MarketingProfs contributor Jesse Fowl has shared some useful tips on maintaining the quality of your content and achieving success in the data-driven world. Fowl says,... [Read more]

The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode on ‘Selling Isn’t a Game, It’s a Puzzle’ featuring Ian Altman. Gorgone says, “Sales pundits often compare the selling process to a game or a battle that must be won. In either context, there is necessarily a winner and a loser.... [Read more]

The Search Engine Journal team is hosting a webinar on ‘5 Easy Secrets of Fast Instagram Promotion’ on Wednesday, May 8 at 2.00 PM ET. This webinar will be presented by Anna Semyanova, Marketing Manager, Combin and Brent Csutoras, Advisor and Owner, Search Engine Journal The SEJ team says, “Looking to grow your business and... [Read more]

Email marketing is a rewarding as well as challenging task. The key to make most from your email marketing campaigns is to innovate your strategies. The Practical Ecommerce contributor Armando Roggio has shared five lessons to help email marketers improve their campaigns. Roggio says, “Here five things we can learn from competitors about... [Read more]

Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21, 2019 at 1.00 pm EDT. The DMD team says, “Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll... [Read more]

The process of search engine optimization is vital for any business. It can be improved by following the search engine criteria and adhering to the algorithm changes. The Search Engine Land contributor Manish Dudharejia has shared seven SEO best practices that can help you to improve your rankings. Dudharejia says, “From time-to-time,... [Read more]

The AWeber contributor Jill Fanslau has released the ‘2019 Summer GIF Guide’ containing 111 free GIFs that the marketers can use in the summer in their campaigns. Fanslau says, “One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion... [Read more]

The shopping cart abandonment is a burning issue faced by the e-commerce companies. It is a tough situation to keep the prospect determined to make the purchase and tun him into a customer. Sam Makad has shared nine tips that can help you to reduce the shopping cart abandonment and earn more profits online. Makad says, “If you’re selling... [Read more]

Getting quality links is very important for receiving high quality traffic from the search engines as well as direct visitors. The ProBlogger’s Darren Rowse has published an article highlighting some useful tips to build links to your blogs and websites. Rowse says, “Incoming links to your blog are vital. They not only drive traffic... [Read more]

The Cognitive SEO contributor Adrian Cojocaru has shared a list of free tools to achieve high SEO rankings in 2019. Cojocaru says, “If you’re just getting started with SEO, I’m pretty confident you’re looking to get everything for free. While that’s not always possible, the truth is that there are a lot of great free SEO Tools out... [Read more]

When it comes to brand creation, you need to be careful with the search engine rankings and should consciously use the keywords that help your business in long term. The Conductor Spotlight contributor Imani Nichols has shared a four-step process to conduct a niche keyword research. Nichols says, “Not all industries inherently have plentiful... [Read more]

You need to constantly experiment for getting more traffic to your sites. As a part of this you should be innovating your SEO strategies too. The Ahrefs contributor Si Quan Ong has shared eight tactics that can help you to improve your SEO performance without creating new content. Ong says, “SEO is a long‐term game. You need a solid... [Read more]

Search engine optimization is a key to getting more traffic to your websites. You can increase the search traffic by keeping pace with the changing algorithms. The Ahrefs contributor Joshua Hardwick has shared 10 ways to help webmasters get more traffic to their sites. Hardwick says, “If Google doesn’t index your website, then you’re... [Read more]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, ““Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry –... [Read more]

The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Wednesday, May 8 at 2.00 PM ET. The ClickZ team says, “About 78% of people watch online videos every week, and 55% watch them every single day,according to HubSpot. And there’s no doubt that consumers are... [Read more]

Facebook has published the ‘Instagram Creator Guide’ to help marketers create content that stands out on Instagram The Facebook team says, “Instagram is all about building connections with your community and showing your authentic self. Get the most out of video-sharing with these tips for IGTV, Stories, Live and Feed. KEEP... [Read more]

An Interactive Advertising Bureau (IAB) report has some significant findings about the digital video in 2019. According to the report, the spending on the digital video advertising will go up by 25% in 2019. Here are the findings from the IAB report: Advertisers will spend $18 million on digital video in 201959% of ad buyers plan to increase... [Read more]

The Monster Insights contributor Sunita Rai has published a nine-step guide to help marketers create membership websites and make money online. Rai says, “Creating a membership site is a very popular online business model nowadays, and for good reason. Paid online courses, premium support forums, and webinars are among most profitable sites... [Read more]

The Raven Tools contributor Andrew Ansley has published a beginner’s guide called ‘Rank and Rent: Local SEO Without The Clients’. With this guide you can learn the concept of ‘rank and rent’, an SEO concept where someone optimizes a website for a local business. This guide covers the following points: What Is... [Read more]

The upcoming advertising formats such as in-banner video, dynamic creative and mobile optimization are going to further revolutionize the digital advertising. The Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21 , 2019 at 10.00 am EDT. The DMD... [Read more]

Video is an essential part of our marketing strategy. Publishing it in a variety of formats we can enhance its reach and reap more profit. The HubSpot contributor Clifford Chi has shared six video formats that perform well in 2019. Chi says, “As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos.... [Read more]

The MOZ team has published a new Whiteboard Friday video featuring Cyrus Shepard on ‘What Links to Target with Google’s Disavow Tool’. The Disavow tool is a part of Google Search Console. It allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. The MOZ team says, “Do... [Read more]