Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These... [Read more]

Link building is an essential process. There are some ways to dramatically improve your backlink profile without compromising. Search Engine Journal is hosting a webinar ‘How To Improve Your Organic Growth: Stop Building Links & Start Earning Them’ on Wednesday, May 11, 2022, at 2.00 pm ET. The SEJ team says, “By pivoting to this... [Read more]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’. The SEJ team says, “Inside our latest e-book, you’ll find: Tips and shortcuts for establishing an SEO roadmap that closely aligns with your organization’s goals, taking resources into account. Practical examples to help you... [Read more]

Don’t miss this training that shows you how to put SurvAI to work in your online business. This new tool is significantly different from similar tools launched in the past. You can see those differences and understand how they can help your business at 10:00 AM Eastern Time (sometimes referred to as New York time.) You will see the best ways SurvAI... [Read more]

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results. Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your... [Read more]

Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing. He says, “While these tests sound similar, there are significant differences. Distinct Differences Between CRO Testing and SEO Split Testing CRO Testing In CRO testing (sometimes called... [Read more]

Marketing stories become memorable and shareable with quality and useful content. Relevance is the key driver when it comes to effective content marketing. Copyblogger’s Sonia Simone has published an article highlighting 5 things every marketing story needs. She says, “Here are five critical components of marketing stories, and how they... [Read more]

Dr. Loy Puckett (a.k.a. Doctor Loy), an emergency room physician, has just released Heart Disease – Premium Content. Doctor Loy has released several PLR packages during the last year on various medical topics, written using his certified medical training so that non-specialists can create authoritative personal health and family health websites... [Read more]

Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET. The CMI team... [Read more]

Search Engine Watch has published a new guide ‘Modular Content Is The Key To Customizing Experiences At Scale’ to help marketers create content that delivers results. The SEW team says, “Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization. In this Forrester report you’ll... [Read more]

Ahrefs has published a new video ‘Copy MacRumor’s $7.8M Dollar Link Building Strategy’ to help marketers learn and profit from link building. The Ahrefs team says, “In this video, we uncover Macrumors’ $7.8 million dollar link building strategy and the 3 key principles that can turn content into link magnets.” Ahrefs  [Read more]

The foundation principle behind the course is that all online marketers need help from the search engines to bring traffic to their sites. To get the most help, a site needs to be optimized for search engines – hence, the term "Search Engine Optimization" (or "SEO").... [Read more]

MarketingProfs has published a new podcast episode ‘A Marketer’s Guide to YouTube for Business’ featuring Nick Nimmin. The MarketingProfs team says, “In the TikTok-Twitter social media world, it’s easy to get caught up in how popular your content becomes right away. How many views or retweets? How many people are interacting?... [Read more]

Neil Patel has published a new video ‘5 Marketing SKILLS that are HARD to learn but will pay off FOREVER!’ to help marketers develop the right skills. He says, “Five Marketing Skills That Are Hard To Learn But Will Pay Off Forever!” In marketing, there are a lot of skills that take a long time to develop. But once you match those... [Read more]

A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help e-commerce businesses stay on top of their online presence. Search Engine Journal contributor Lisa Buyer has published an article highlighting 12 steps for a successful social media... [Read more]

On July 1st, 2018, Google released a new [Version 68] of Chrome and, in the process, created a sizable marketing opportunity for you. Cloud Defender helps you grab that opportunity. Ever since then, all HTTP URLs are now displayed as "Not Secure". Consequently, HTTPS (indicating your site has a Secure Socket Layer [SSL]) now is required for good SERP ratings and for customer perceptions of legitimacy.... [Read more]

Content marketing is an essential part of your marketing strategy. It helps you grow your presence in multiple spheres of business. Social Media Today has published an infographic highlighting 10 content marketing statistics every marketer should know in 2022. Mark Walker-Ford says, “Are you thinking about integrating content marketing into your... [Read more]

SaaS content marketing is one of the most powerful tools a software-as-a-service company can use to attract, educate, and convert customers. When done well, your company can base its entire marketing plan around content. Search Engine Journal has published a new e-book ‘SaaS Content Marketing: A Complete Guide’ to help marketers plot out... [Read more]

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment in these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an in-depth article on measuring social media marketing ROI. He says, “One of the most popular and data-driven ways... [Read more]

With SiteBookPro, you can have a website that promotes and sells physical books, eBooks and audio books from iTunes & Amazon. As a result of the pandemic and other societal influences, the growth in the readership of physical books, ebooks, and audiobooks in the past year has been almost unprecedented.... [Read more]

Customer acquisition is one of the most important processes you need to focus on for increasing sales and growing your business. HubSpot’s Sean Higgins has shared seven useful ways to find your first customer and retain them. He says, “First up, let’s outline some ways for getting that first customer. While asking your family and friends... [Read more]

MOZ has published a new Whiteboard Friday video ‘Blue Ocean SEO Strategy’ featuring PJ Howland. The MOZ team says, “If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly... [Read more]

Effective and efficient content planning delivers increased visibility and transparency across the entire content lifecycle. Content Marketing Institute is hosting a webinar ‘Content Plans to Power Up Your DAM’ on Wednesday, May 25, 2022, at 2.00 pm ET. The CMI team says, “In this session, we’ll explore how content operations enable... [Read more]

Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers. MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content. She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing... [Read more]

Internal linking is the process of hyperlinking to other pages on your website. It facilitates smooth navigation inside your website. WordStream has published a guide titled ‘How to Do Internal Linking for SEO (With Examples)’ to help you learn and implement internal linking for SEO. Manick Bhan says, “Internal linking is one of the SEO... [Read more]

Blogging helps you improve your authenticity and build trust among your audience. It is a great way to promote your products and services. Blogging Wizard’s Adam Connell has published an article highlighting seven ways to monetize your blog. He says, “Let’s take a look at the best ways to monetize your blog: 1. Freelancing If you’re... [Read more]