Search Engine Land has published ‘A PPC guide to privacy-focused audience targeting’. This guide offers some useful advice on improving PPC marketing. Joseph Kerschbaum says, “PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is... [Read more]

Writing a content marketing strategy takes time. And it’s a question whether the time invested will pay off. Content Marketing Institute contributor Ann Gynn has shared a six-step process to write a 1-page content marketing strategy. She says, “Let’s walk through six steps to create your one-page content marketing strategy. But first,... [Read more]

SEO is a powerful tool to strengthen your E-commerce business. It helps you grow your online reach and make more sales. Search Engine Land contributor Danny Goodwin has shared 5 e-commerce SEO trends to know for the 2022 holidays. He says, “The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been... [Read more]

There are many great video creation applications on the market for prices that individuals and small businesses can afford. (For example, you can find a collections of the ads we have run here: https://www.imnewswatch.com/?s=video+creation+software.) It’s wonderful to be able to create an attractive video for just a few dollars, but the problem... [Read more]

Content Marketing Institute has published a new video ‘Marketing Transformation with Team Alignment’ explaining marketing transformation. The CMI team says, “When trying a new initiative, like implementing new technology or overhauling a website, is your team dysfunctional or are they ready to tackle it head-on? The plan can make... [Read more]

Search Engine Journal has published the latest episode of Search Engine Journal Show podcast ‘SEO For Ecommerce & The Future Of Google Shopping’ featuring Ethan Giffin. Loren Baker says, “Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on... [Read more]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join... [Read more]

In the last decade or more Chaney has lifted himself from a dead end job he hated to substantial success through creating and selling products online. We have bought several of them online.... [Read more]

Various research studies have confirmed that publishing in a specific time period helps you achieve better results on social media. Search Engine Journal contributor Ingrid Adames has published an article highlighting the best times to post on Instagram. She says, “This guide will give you background info and specific post times to get higher... [Read more]

Newsletter publishing is a great way to expand your community. Once you have a wide reach, you can get great marketing results. Watch HubSpot’s new video ‘How To Start A Newsletter From Scratch That Builds Community’ to learn how to start publishing newsletters. The HubSpot team says, “In this expert take-over, Pamela Bump, alongside... [Read more]

UX (User Experience) and UI (User Interface) are two disciplines that work hand in hand to create a product, service, or website that is delightful and intuitive for customers to use. HubSpot contributor Caroline Forsey has published an article explaining UX and UI. She says, “Cognitive scientist Don Norman, who first coined the term UX in the... [Read more]

Joshua Zamora says it is the best, done-for-you lead-gen app on the market because it bypasses the gatekeeper and puts you directly in-touch with the decision maker.... [Read more]

Fresh and relevant content can help you score high on social media platforms. Consistency is an important element in this process. Watch Vanessa Lau’s video ‘How to Create Consistent Content on Social Media (100 posts in 30 days!)’ to boost your content creation. She says, “Watch this video to know the step-by-step process on... [Read more]

Zeta Live marketing event will be held live on Thursday, September 29, 2022. Join this event to explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem. This year’s discussions cover the following: The next chapter in digital... [Read more]

The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022. The... [Read more]

PicMotion is a Windows application that allows your to easily turn an image into a video with just 1 click. You are getting giveaway rights in addition to your rights for personal use. You will be able to use this software as as lead magnet, as a bonus for other products, as a download in a membership site you run, and any other gift you can think of.... [Read more]

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. MarketingProfs contributor Latane Conant has published an article featuring four... [Read more]

Digital experiences like webinars and virtual events are now the primary drivers of pipeline and revenue for many companies. MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences for Better Sales Conversion’ on Thursday, September 15, 2022, at 2.00 pm ET. You will learn: How to optimize experiences with content and CTAs Keys... [Read more]

Content marketing is a creative job. With a good grip over language and elaboration of the right ideas, you can achieve your desired goals. Copyblogger’s Stefanie Flaxman has published an article explaining the 10-step content editing process. She says, “Content editing revises an article into a winning presentation. 10 steps to a powerful... [Read more]

VidZura makes it easy to make eye-catching videos like a pro. It is a collection of marketing video templates that you load into PowerPoint to create Hollywood-style Videos. The difference between ordinary videos and cinematic videos is only a few clicks.... [Read more]

Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy. MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords. He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So,... [Read more]

An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’. He says, “In this guide, I’ll break down the process and... [Read more]

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance. He says, “A large part of on-page optimization includes making sure that your page... [Read more]