The day has finally arrived when Steve Clayton and Aidan Booth are launching the latest version of their Kibo training. They are calling this new enhanced version Kibo Eclipse because it eclipses the two previous versions, which were, themselves, powerful engines of successful e-commerce businesses by many of their students.   In Kibo Eclipse... [Read more]

Search Engine Journal has is going to broadcast a live podcast episode ‘Niche Vs. Multi-Topic Content: The Most Successful Marketing Model’ featuring Brian Morrissey, Founder of The Rebooting on Friday, January 28, 2022, at 3 pm ET. Loren Baker says, “You can transform your business into a content publishing powerhouse by answering... [Read more]

Not getting useful insights or much information out of your KPIs and metrics is a common problem. Search Engine Journal is hosting a webinar ‘KPIs & Metrics That Matter For Digital Marketing Success In 2022’ on Wednesday, January 26, 2021, at 2.00 pm ET. The SEJ team says, “Setting effective, data-backed KPIs and metrics will keep... [Read more]

Content Marketing Institute has announced the ‘Masters of Content’ webinar series starting from Wednesday, January 26, 2022. The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied to your content marketing strategies and help you... [Read more]

Marketing Experiments founder Flint McGlaughlin has published a new video ‘Landing Page Creation and Optimization: 6 key questions to prepare the marketer’ to help you create great landing pages. Watch this video to learn: Three essential keys for developing high-converting webpages The key to transformative marketing How to create a well-crafted... [Read more]

Link building, one of the main pillars of search engine optimization, isn’t always easy. Search Engine Journal is hosting a webinar ‘Top 4 Link Building Mistakes To Avoid In 2022’ on Wednesday, February 2, 2021, at 2.00 pm ET. The SEJ team says, “Link building campaigns not meeting your goals? Feel like your efforts have become a... [Read more]

Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a... [Read more]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina. The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive... [Read more]

An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes several links. These can lead to your website, store, blog — or anywhere you wish. HubSpot contributor Flori Needle has published an article highlighting five tips to help you create a Linktree for Instagram. She says, “If driving traffic from... [Read more]

Facebook Events Manager gives you insight into the traffic on your website. It can show you which pages people look at, on which devices they view your content. Social Media Examiner contributor Anna Sonnenberg has published n guide to help you use Facebook Events Manager for better results. She says, “If you want to reach the widest possible... [Read more]

If you are looking to outrank and outperform within organic search, link building is essential. Third Doore Media is hosting a webinar ‘ Building Trust, Builds Brands: SEO Link-Building Strategies That Work’ on Thursday, February 17, 2021. The TDM team says, “We invite you to buckle in as 17-year SEO veteran, Jon Lightfoot of StrategicSEOSolutions.com,... [Read more]

Content marketing is a creative process. By combining your ideas with a variety of content formats, you can achieve your content marketing goals. Searchmetrics contributor Patty Johnson has published an article highlighting five content strategy missteps to avoid in 2022. She says, “As you begin to deploy your 2022 content strategy, we thought... [Read more]

Brand Story is the story of how you as an entrepreneur, content creator, or company came to be who you are right now; what drives you, what you can do for people, and how you aim to grow in the near future. StoryLab has published a guide to creating a brand story. The StoryLab team says, “Your Brand Story together with the visual and other aspects... [Read more]

Quality content is an essential requirement to give your business an edge over your competitors. With the right content creation strategies, you can achieve your content marketing goals. Ahrefs contributor Si Quan Ong has published a comprehensive article explaining content marketing with 13 tips for creating amazing content. He says, “At Ahrefs,... [Read more]

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. Third Doore Media is hosting a webinar ‘How to Identify Site Quality for Link Building’... [Read more]

To make your social media ads more relevant and irresistible, you should check the way your competitors create and publish their ads. Social Media Examiner’s Lisa D. Jenkins has published an article on researching your competitor’s ads on four social platforms. She says, “Looking for inspiration to improve your social ads? Wondering what... [Read more]

Facebook is a platform that can help you in every facet of the business. Today, the E-commerce domain is quite dependent on social media and influencers. Practical Ecommerce contributor Carolyn Mara has published an article to help you create the right E-commerce content for Facebook. She says, “Facebook is the king of social media for businesses.... [Read more]

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action. Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate. He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy... [Read more]

MarketingProfs is hosting the ‘Future Trends Friday Forum’ on Friday, February 11 at 11.30 am ET. This event will have the following sessions: The Great Marketing Reset: 2022 and Beyond CTV & B2B: Generate Demand, and Look Good Doing It ABCs of AI Content Generation for Marketers. The MarketingProfs team says, “Marketing seems... [Read more]

Neil Patel has published a new video ‘This Will Completely Change Social Media Marketing in 2022’ highlighting major changes he expects in social media domain. He says, “Something is about to change in social media. Are you ready for it? Hey everyone, I’m Neil Patel, and this will completely change social media marketing in 2022... [Read more]

Search Engine Journal contributor Jamie Indigo has published ‘Technical SEO Guide To Lighthouse Performance Metrics. She says, “Take a deep dive into Lighthouse performance metrics with technical SEO pros Jamie Indigo and Rachel Anderson. Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know... [Read more]