Semrush has published ‘The Ultimate Content Mapping Template Kit’ to help marketers plan their content marketing campaigns. The Semrush team says, “Are you looking to make your content marketing more strategic and customer-centric? Documenting your content plan and creating a content map is what can move the needle for your business. Content... [Read more]

Content personalization is a strategy that tailors webpages and other forms of content to individual users’ characteristics or preferences. Visitor data is used to provide relevant content that increases both user satisfaction and the probability of lead conversion. Search Engine Journal contributor Ryan Weber has published an article explaining... [Read more]

Despite some commonalities, each generation has its own set of core values that influence decisions. Because the spending power of Gen Z and millennials is increasing, marketers are challenged to capture the loyalty of these critical audiences. Adweek is hosting a webinar ‘Capture Gen Z’s Loyalty with Seasonal Insights: Understand Generational... [Read more]

Asigo addresses a market that is bigger than eCommerce. Some call it”the rising new mega-trend”: e-services. It is currently in the pre-launch phase. There is a Launch Party (a webinar with giveaways, discounts, etc.) a week from today, on Oct 24, 2022. Learn about what’s going on now and get an invitation to the party here: Asigo... [Read more]

Content marketing is a wide domain that incorporates several processes and factors. You are bound to make mistakes while dealing with a lot of processes simultaneously. Copyblogger contributor Stefanie Flaxman has published an article highlighting the top 5 content marketing mistakes. She says, “It’s easy to write for “everyone.” I love... [Read more]

MOZ has published a new episode of the Whiteboard Friday series ‘How to Get Buy-In for Your SEO Projects’ featuring Shawn Huber. The MOZ team says, “In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives... [Read more]

This is a reminder for Digital Marketing Institute’s webinar scheduled on October 18. Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October... [Read more]

50% discount ends at midnight. How to Create Sales Pages that Convert is a course that’s critical for anyone who sells anything online. And it comes with all the extra you need if you would like to teach this material to others. The # 1 goal of any sales page is to persuade people to buy your offer. To achieve that, it needs to: ➤ Capture visitors’ attention ➤ Elicit... [Read more]

Databox, Inc. has published ‘Google Analytics 4 Migration: A Step by Step Guide’ to help you with the Google Analytics 4 migration process. Davor Štefanović says, “To help you go through the immigration process easier, we have created this helpful step-by-step guide that covers the following: Is this GA4 Migration Guide for You? How... [Read more]

AMP is an open-source HTML framework developed by the AMP Open-Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. It is optimized for mobile web browsing and intended to help web pages load faster. Search Engine Journal contributor Matt G. Southern has published an article stating whether... [Read more]

FAQ pages help you address the common questions of your customers and website visitors. They enable your business to respond quickly. Search Engine Journal contributor Lee Wilson has published an article featuring the 25 best examples of effective FAQ pages. He says, “FAQ pages continue to be a priority area for SEO and digital marketing professionals. An... [Read more]

    Prezentar was just re-released. Why should you care? It doesn’t matter what business you’re in, or what niche you’re in. Sooner or later, you’re going to be creating slides, videos, webinars, Video Sales Letters (“VSLs”) or online courses, and you’re going to find that it’s harder than it looks. You can spend... [Read more]

Influencer marketing has been empowering businesses to reach new audiences for several years now. Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing. She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer... [Read more]

Search Engine Journal has made available the replay of its webinar on ‘3 Steps to Perfect SEO Content Creation’. Heather Campbell says, “Here is a summary of the webinar. To access the entire presentation, complete the form. Key Takeaways Use human-first content. Focus on the user and how you can help them. Ensure that your content... [Read more]

Neil Patel has published a new video featuring a new way to advertise on YouTube. He says, “YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive,... [Read more]

>YoSeller, the 5-in-1 marketing asset creator is live now and is available at Launch Week Pricing.... [Read more]

Social media plays a vital role in growing your sales. It helps you stay close to your audience and promote your products and services. HubSpot contributor Erin Rodrigue has published an article highlighting the top social selling trends in 2022. She says, “The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling... [Read more]

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized... [Read more]

Content Marketing Institute is hosting the Visual Storytelling Summit on Wednesday, November 02, 2022 at 11:30 AM EST. The CMI team says, “Our Visual Storytelling Summit will be here in a few weeks!. We’ll be covering video, visual storytelling, visual brand strategy, creating more engaging customer experiences, and more. This two-day event... [Read more]

For several years, Kevin Fahey has been producing IM Checklists. His latest is IM Checklist Vol 58 Customer Service & Retention. As with all his previous checklists, this package includes multiple checklists (18, to be exact) related to the topic, in this case Customer Service & Retention.... [Read more]

2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday,... [Read more]

MOZ contributor Morgan McMurray has announced the availability of a new chapter on ‘Enterprise SEO’ as a bonus chapter for the New Professional’s Guide to SEO. She says, “Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level SEOs. In... [Read more]