Affiliate marketing is a marketing model where third-party publishers promote a company’s products or services and receive a commission for each sale they make. The commission is usually a percentage of the sale price or a fixed amount. HubSpot contributor Lauren Mohr has published an article featuring 10 affiliate marketing trends for 2024. She... [Read more]

Social media ROI is a metric that measures the value of social media activities compared to the investment made. It’s a measure of spending versus value. HubSpot has published a new video ‘How To Measure Social Media ROI’ featuring five tips to improve it. The HubSpot team says, “Are you struggling to measure your... [Read more]

Newsletter marketing is a type of email marketing where businesses send informational and promotional newsletters to past and potential customers. AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips to make your newsletters engaging. The AWeber team says, “When Sean and I took a hard look... [Read more]

Chris Munch and Jay Cruz just published their ‘Simpler Traffic’ Book to answer the question, “What if traffic wasn’t your problem?” And they are offering it to you at no charge. In their own business, they have found that with less than 10 visitors a day to their website, they were able to do 100k/year? They tell about their... [Read more]

Black Friday marketing is how businesses promote their deals on the day after Thanksgiving. It’s an opportunity for brands to boost sales, engage customers, and strengthen their brand presence. AWeber contributor Kaleigh Moore has published an article featuring five Black Friday marketing ideas. She says, “Let’s look at some effective... [Read more]

Visuals and designs we use enhance the customer experience, generate brand awareness, and ultimately foster brand loyalty. Digital Marketing Depot is hosting a webinar ‘Awakening Dead Content with DAM and AI’ on Tuesday, October 31, 2023, at 1.00 pm EDT. The DMD team says, “We’re going to explore how digital asset management (DAM)... [Read more]

AI content marketing uses AI and machine learning programs to help with content planning, creation, distribution, analysis, and reporting. MarketingProfs is hosting a webinar ‘The AI Content Storm: Will You Sink or Swim?’ on Thursday, November 2, 2023, at 2:00 pm ET. The MarketingProfs team says, “Asked to do more with less? AI has... [Read more]

Content Sparks has just released their latest PLR training course, Essential Marketing Strategy Pack. As you may recall, the training from Content Sparks is two-pronged: 1. Use it to build your own business 2. Teach it to others as another stream of income. They will get their own marketing designed in a more organized and profitable way by following... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World’ featuring Kristen Habacht. George B. Thomas says, “Episode 566 of Marketing Smarts is all about making the little moments count. “All these moments, especially when there’s... [Read more]

How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? The latest The SERP’s Up SEO podcast episode is titled ‘Amazon marketing strategies: AI & beyond’. The WIX SEO Hub team says, “ix’s very own Mordy Oberstein and... [Read more]

This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon... [Read more]

Dr. Loy’s Fall Health PLR will give you good, authoritative content for your site if you are in the fitness niche, the wellness niche, or any family niche. This is the latest Premium Medical Content PLR pack from Loy Puckett, MD (aka Doctor Loy). Doctor Loy, an ER physician with 27+ years of experience, creates fresh, premium medical content for... [Read more]

Digital Marketing Institute has published ‘The Key Social Media Platforms – A Complete Marketing Guide’ e-book featuring information about main social media platforms as well as rising stars. The DMI team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden,... [Read more]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains. Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO. Chris Haines says, “Internal links serve a practical purpose... [Read more]

AI-powered marketing in 2024 will focus on hyper-personalization, predictive analytics, and content generation. Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging... [Read more]

LinkedIn Ads can be a powerful tool for businesses of all sizes as they offer many benefits like reaching a professional audience, driving conversions, optimizing advertising budgets, and more. MarketingProfs has published a new episode of the Marketing Smarts podcast ‘LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know’... [Read more]

Most marketers rely on third-party data such as industry targeting in social media advertising. But it’s a lot of waste on companies you can’t even work with. And if you’re not targeting your exact buyer with the right offer, you’re not going to get the results you want to see. MarketingProfs is hosting a webinar ‘How to... [Read more]

This is a reminder for the Adweek webinar to be held on October 18, 2023. There is a massive opportunity to reach today’s diverse consumers authentically. But it’s not enough to rely on flat demographics—and by making sweeping generalizations, you could be putting your revenue at risk. Adweek is hosting a webinar ‘The State of the Multicultural... [Read more]

The state of marketing in 2023 is characterized by rapid technological advancement, mobile-friendly design, values-driven content, and AI and automation. Neil Patel has published a new video ‘Marketing is Getting More Complex, But Paid Media is Getting Easier’. He says, “In the ever-evolving landscape of modern marketing, it’s... [Read more]

This is a reminder for the DMD webinar to be held on October 17, 2023. Managing resources has become a foundation of success for organizations across industries. Yet, the perpetual challenge of ensuring your team is neither overburdened nor underutilized is a hurdle many leaders grapple with. Digital Marketing Depot is hosting a webinar ‘From... [Read more]

This is a reminder for the SEJ webinar to be held on October 18, 2023. The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. Search Engine Journal is hosting a webinar ‘Trends In Paid Search: Navigating The Digital Landscape... [Read more]

When it comes to the success of your podcast, you need experts. By inviting people with a sizable experience in your domain, you can attract more audiences. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating a High Quality Guest Interview: Insider Secrets’ featuring Michael Stelzner. The... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”),... [Read more]

Webinars are a great way to showcase your expertise. But creating a fantastic webinar isn’t the only challenge you face. You still have to promote it to the right audience. MarketingProfs is hosting a webinar ‘Behind the Scenes: How We Built a Webinar Using ChatGPT’ on Thursday, November 9, 2023, at 2:00 pm ET. The MarketingProfs... [Read more]