Finding Competitor Keywords in 2024 - IM NewsWatch, December 7, 2023

December 7th, 2023 at 7:10 am EDT

IM NewsWatch

Thursday, December 7, 2023

Most Important Marketing Skills, Biggest Challenges, & the Impact of AI [Report]

Digital Marketing Institute has published a new report titled ‘Most Important Marketing Skills, Biggest Challenges, & the Impact of AI’. The DMI team says, “Our report from the survey, DMI Insights: The Most Important Marketing Skills, Biggest Challenges, & the Impact of AI, provides invaluable perspectives and feedback which... [Read more]

Trends in Generative AI for Marketing [Report]

Generative AI helps create content that resonates with customers. This can include personalized product recommendations, targeted advertising, and interactive experiences. Salesforce has published a new report ‘Generative AI for Marketing’. The Salesforce team says, “Hear from 1,000+ marketers on how they’re adopting AI. In our... [Read more]

Putting SEO to the test [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Putting SEO to the test’. The SERP’s Up team says, “Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website’s SEO to testing can be extremely... [Read more]

ViralCB Launch Day: Transform your ClickBank marketing #ad

ViralVB is a digital product designed to enhance your sales results. It specifically targets sales on platforms like ClickBank, Buygoods, and Digistore. It capitalizes on underutilized aspects of social media giants like TikTok, Instagram, and YouTube to drive organic traffic to users’ offers. As a result, it eliminates the need for paid advertising... [Read more]

Enterprise SEO Mistakes You Should Avoid

Enterprise SEO is a marketing practice that aims to improve the search engine rankings of large companies. Enterprise SEO is more aggressive than traditional SEO, which focuses on low-competition keywords. Enterprise SEO often targets keywords with high search volume and high competition. MeasureMinds contributor Martin Woods has published an article... [Read more]

Using Implicit Search Intent for Multilingual SEO

Multilingual SEO is the practice of optimizing a website’s content in multiple languages to improve its ranking in local language searches. This can help a website rank for desired keywords in all languages. Wix SEO Hub contributor has published an in-depth article on using implicit search intent for multilingual SEO. Veruska Anconitano... [Read more]

Three Way to Create Better Ecommerce Content

Ecommerce content is material that businesses create to attract and retain potential customers online. Well-drafted content can help you make more sales done. Search Engine Land contributor Dan Taylor has published an article featuring three ways to make your ecommerce content more helpful. He says, “Historically, content on ecommerce category... [Read more]

Evergreen List Building; how to build a list for long-term success #ad

Today’s NAMS December Deal is Evergreen List Building Secrets. In this outstanding training, David Perdew and guest author, Marlon Sanders, show you the 11 list building methods that actually work (and will continue to work). Some of them are so easy that you can start using them in minutes. Through the years since the start of the internet age,... [Read more]

Guide to Finding Competitor Keywords in 2024

Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor... [Read more]

Building a Massive Personal Brand and Business Using Social Media [Podcast]

Copyblogger has published the latest podcast episode ‘Building a Massive Personal Brand and Business Using Social Media’ featuring Dan Go. The Copyblogger team says, “The podcast episode features a conversation between Tim Stoddart and guest Dan Go, covering topics like fatherhood, not being concerned about external judgments, and... [Read more]

How a Small Travel Blog Gained Topical Authority [Case Study]

Blogging for business is a content marketing strategy that involves creating content about a company’s products or services. The goal is to improve the company’s online visibility and encourage readers to buy their products or services. MOZ contributor Dani Leitner has published a new case study titled ‘How a Small Travel Blog Gained... [Read more]

Free MockupEngine Access with 100 Templates Still Available #ad

MockUpEngine.ai launched recently. If you are ready to step up your social media game, this is worth checking out. Want a Free account and 100 AI Mockups? This gift is still available.... [Read more]

Ecommerce SEO: A Simple Guide for Beginners [Guide]

Ecommerce search engine optimization (SEO) is the process of optimizing an online store to increase its visibility and sales. Semrush has published ‘Ecommerce SEO: A Simple Guide for Beginners’. Tushar Pol says, “Let’s see the exact tips you need to succeed with ecommerce SEO. 7 Tips for Successful Ecommerce SEO 1. Perform Keyword... [Read more]

Seven Bad SEO Practices You Should Avoid

The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Semrush contributor Kari Dearie has published an article featuring seven bad SEO practices and ways to avoid them. She says, “Bad SEO is any practice that hurts your rankings, provides a poor... [Read more]

15 Strategies to Improve Content Marketing

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract, engage, and retain an audience. The goal is to establish expertise, promote brand awareness, and increase sales, engagement, and loyalty. Semrush contributor Rachel Handley has published an article featuring 15 tips to write better content. She... [Read more]

(Unrestricted PLR) AI Image Library #ad

AI Image Library comes with Unrestricted Private Label Rights. Use them in your own business, of course, but there's more you can do. You can sell it as a downloadable product, sell access to it for a monthly fee, or even give it away. You can offer it under your own name just as though you had created these graphics yourself.... [Read more]

Content Syndication + ABM Advertising: Better Together, January 11 [Webinar]

If you’re using either content syndication or ABM advertising in your marketing strategy—but not both—you’re not reaching a big segment of your market! MarketingProfs is hosting a webinar ‘Content Syndication + ABM Advertising: Better Together’ on Thursday, January 11, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join... [Read more]

The Google Loophole That Created Overnight Millionaires [Video]

Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs  [Read more]

Reminder- 4 B2B Selling Trends to Catapult You Ahead of the Competition, December 7 [Webinar]

This is a reminder for the DMD webinar to be held on December 7, 2023. To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Digital Marketing Depot is hosting a webinar ‘4 B2B Selling Trends to Catapult You Ahead of the Competition’ on Thursday, December 7,... [Read more]

Zeus: The World's First AI-Powered Viral TikTok Builder #ad

Zeus is designed to help you market on TikTok. (We don't use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.) The creators call it "The New 2023 World’s First AI-Powered Viral TikTok Builder"... [Read more]

Brainstorming Ideas with The $200M Man [Podcast]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Brainstorming Ideas with The $200M Man’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) are jamming with Patrick Campbell on trends that are doubling and the businesses you can start to pounce... [Read more]

Critical Agency Acquisition Mistakes [Video]

Neil Patel has published a new video ‘Critical Agency Acquisition Mistakes’. He says, “Mastering the intricate dance of agency acquisition is a high-stakes game, and navigating this terrain unscathed requires strategic foresight. In the realm of business expansion, the journey towards acquiring agencies is riddled with potential pitfalls... [Read more]

A Messaging Framework That Resonates, December 19 [Webinar]

One of Marketing’s most important roles is to communicate your brand’s value proposition. MarketingProfs is hosting a webinar ‘A Messaging Framework That Resonates’ on Tuesday, December 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “In this presentation, Pam Didner shares a simple process that streamlines your... [Read more]

Reminder- AI-Powered Personalization: Crafting the Customer-Centric Future, December 7 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on December 7, 2023. AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December... [Read more]

Content Marketing Career & Salary 2024 Outlook [Report]

A content marketer creates content for a business to engage with their audience. Content marketers typically create educational content that’s relevant to the business. Content Marketing Institute has published a new report ‘Content Marketing Career & Salary 2024 Outlook’. The CMI team says, “How much do content marketers... [Read more]

Behind The Scenes AI Secrets for Marketing [Video]

Neil Patel has published a new video ‘Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu’ sharing useful tips on using AI for marketing. In this exclusive behind-the-scenes exploration, delve into the captivating world where cutting-edge AI meets the dynamic realm of marketing. Join industry titans Neil Patel and Eric... [Read more]

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