To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking. Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know. He says, “I recently worked... [Read more]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek... [Read more]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’. The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive... [Read more]

VideoAce provides a new kind of web traffic. Historically, there have been 3 primary types of traffic that webmasters use to get traffic to their sites: 1. Purchased Traffic: This includes PPC, solo ads, ezines, other ads, and other “Pay per event” traffic. While this can get your sites as much traffic as you can afford to buy, it is expensive... [Read more]

Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer... [Read more]

Watch Neil Patel’s latest video ‘The Larger the TAM The Easier it is Market’ explaining the Total Addressable Market and its marketing impact. He says, “The larger the TAM, the easier it is to market. Have you heard of the word TAM before? It stands for total addressable market. For example, the global healthcare market is a... [Read more]

A payment gateway transfers a customer’s payment information to a seller’s bank account, ensuring the customer has enough funds to make a payment. HubSpot contributor Olivia Deng has published a new guide ‘Everything You Need to Know About Payment Gateways‘ to help you understand and utilize the payment gateways efficiently. She says,... [Read more]

With Koincart, you can help small businesses accept cryptocurrency (Bitcoin, Ethereum, etc.). Accepting cryptocurrency in payment provides a lot of advantages to a business, primarily reducing transaction costs and widening the range of people you can sell to. International commerce is an expensive business. There are high fees for collecting money... [Read more]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs has published a new report ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ to help you improve demand generation. The MarketingProfs team says, “This e-book shares the top... [Read more]

Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world. Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’. Alex Macura says, “Digital... [Read more]

Search Marketing Expo team is hosting ‘SMX Master Classes: Expert-led search marketing training’ on August 16-17, 2022. The SMX team says, “Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more: Attend your choice of tactic-rich SMX Master Class — a live,... [Read more]

Neil Napier just released EZLocal, a new product of interest to anyone whose clients are local businesses. Use it to create Personalized Booking Pages for your own business and to sell booking services to your clients. Grab your copy here before the price increases: EZLocal Here is the rundown of what this new tool can do for yourself and your clients. Q.... [Read more]

QR codes are shaking up the world of marketing (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. MarTech is hosting a webinar ‘Unlock the Cutting-Edge... [Read more]

Internet Marketing Ninjas contributor Jim Boykin has published a new video ‘PPC Do’s and Don’ts’ featuring Truman Hedding. Jim Boykin says, “Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes... [Read more]

Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The... [Read more]

PixiVid Pro makes sure you never have to go without video again. That’s important because video is a top-notch selling tool online. That’s no surprise. As you know, video is the go-to marketing tool that you and other online marketers must have. It’s not an exaggeration to say that all businesses need video content to reach their customers.... [Read more]

Effective use of social media platforms can help you achieve better marketing performance. When it comes to content marketing, social media is a proven publishing platform. Content Marketing Institute contributor Ann Gynn has shared the best ways to use social media in content marketing. She says, “More than half the world’s population (58.4%)... [Read more]

Creativity and authenticity help you create content that delivers desired results. Siege Media contributor Elsie Weisskoff has shared 11 creative content marketing ideas to help you stand out in marketing. She says, “High-quality creative content can help you achieve your marketing goals. To help illustrate what creative content is and how to... [Read more]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space,... [Read more]

WebinarKit lets you run both auto-webinars and live webinars with ease. Auto-webinars are webinar sessions you prerecord, store on a webinar server, and then play at a time (or multiple times) of your choice. With WebinarKit, they are just as easy as live webinars..... [Read more]

By getting your e-commerce sites indexed in the Google search, you can continue to get wider exposure and make more sales online. Search Engine Land contributor Dan Taylor has published an article sharing useful tips to optimize your e-commerce site for better indexing. He says, “Historically, many ecommerce websites have implemented similar strategies... [Read more]

Ahrefs has published a new video ‘HTTP vs. HTTPS: How SSL/TLS Encryption Works’ explaining how the SSL/TLS encryption system works. Sam Oh says, “In this video, you’ll learn everything you need to know about HTTP vs. HTTPs.”    [Read more]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in... [Read more]

BotMatic, released earlier this week, is SaaS software that automates your Facebook and Instagram marketing, including chatting with people..... [Read more]

Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers. This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads. The Google Ads... [Read more]

An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Content Marketing Institute is hosting a webinar ‘What Makes a Revenue-Driving Martech Stack?’ on Wednesday, August 24, 2022, at 2.00... [Read more]