Ethical marketing practices prioritize transparency, honesty, and respect for consumers, fostering long-term trust and loyalty. They involve promoting products or services responsibly, without misleading or manipulating consumers, and aligning with values such as sustainability and social responsibility. Social Media Examiner... [Read more]

404 pages, also known as error pages, appear when a requested webpage cannot be found. They present an opportunity for creative engagement and helpful redirection, improving user experience and website retention. Search Engine Journal contributor Shelly Walsh has published an article featuring 40 examples of 404 pages. She says, “The best 404... [Read more]

SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines. Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow... [Read more]

NFT Collection Maker Software Andrew Darius has just released NFT Collection Maker 2.0. It lets you take basic artwork and turn it into massive crypto NFT art collections automatically. And you can make these NFT art collections automatically with Darius’s TTC AI tech that is built into this new SaaS software. NFT Collection Maker automatically... [Read more]

Google’s Local Pack is a prominent feature that showcases local business listings in search results. It provides users with essential information like addresses, contact details, and reviews, making it easier to find nearby services. Optimizing for the Local Pack can significantly boost a business’s visibility and attract potential customers. The... [Read more]

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value... [Read more]

This is a reminder about the CMI webinar to be held on March 14, 2024. Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating... [Read more]

Slick AI Webinar and Video Conference Software If you use GoToWebinar, WebinarJam, or Zoom, Slick AI is for you. Why? Look at the costs and problems you will avoid: ❌ GoToWebinar costs $199 per month ❌ WebinarJam costs $499 per year ❌ Ever Webinar costs $199 per year ❌ Need to spend hundreds per month for an expensive system ❌ Need to... [Read more]

Search engine optimization (SEO) is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This helps websites receive more traffic. Ahrefs contributor Despina Gavoyannis has published an article featuring seven actionable tips to get more SEO buy-ins. She says, “At Ahrefs, multiple team members have... [Read more]

In 2024, Ecommerce continues to surge, driven by advancements in technology and evolving consumer preferences, with virtual reality and augmented reality shopping experiences becoming increasingly prevalent. The landscape sees a blend of personalized recommendations, seamless checkout processes, and sustainable practices shaping the future of online... [Read more]

Small business marketing involves crafting strategies tailored to the unique needs and resources of smaller enterprises to promote their products or services. It often relies on targeted approaches, creative campaigns, and efficient use of resources to reach and engage with potential customers effectively. Semrush contributor Sydney Go has... [Read more]

Thought leadership involves pioneering ideas and insights that challenge norms and inspire progress in a particular field. It requires not only expertise but also the ability to communicate innovative perspectives effectively to influence others. Content Marketing Institute has published a new video ‘Whose Thought Leadership Is This Anyway?’... [Read more]

AI enhances email marketing by automating processes like segmentation, personalization, and content optimization, leading to higher engagement and conversion rates. By analyzing data and user behavior, AI algorithms can suggest optimal send times, subject lines, and content variations for each recipient. HubSpot has published... [Read more]

This is a reminder for the MarketingProfs webinar to be held on March 12, 2024. Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical. MarketingProfs is hosting a webinar ‘The Brand Benefits Playbook’ on Tuesday, March 12, 2024, at 2:00 pm ET. The MarketingProfs... [Read more]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The... [Read more]

This is a reminder for the Adweek webinar to be held on March 12, 2024. Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘The State of Creators, Agencies, and Influencers’ featuring Jun Poekert. The Convince & Convert team says, “Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new... [Read more]

Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Search Engine Journal is hosting a webinar ‘Holistic Website Health & Technical Tips for SEO Success’ on Wednesday, February 27, 2023, at 2.00 pm ET. The... [Read more]

AI in digital marketing revolutionizes customer targeting, analyzing vast data for precise audience segmentation. Automated tools optimize ad placements and content personalization, enhancing engagement and conversion rates. Through machine learning algorithms, AI continually refines strategies, adapting to dynamic market trends for unparalleled marketing... [Read more]

Social media management involves curating, scheduling, and analyzing content to foster engagement, build brand awareness, and drive conversions across various platforms. It requires strategic planning, audience understanding, and timely responses to cultivate a strong online presence and community. Effective management enhances brand perception, boosts... [Read more]