HubSpot contributor Sarah Goliger has shared a guide to creating Twitter Ads Campaigns. This guide elaborates various ways you can start advertising on Twitter. It also describes how to set up your ad campaigns. Goliger says, “To expand your reach and grow your follower list on Twitter, consider supplementing your organic efforts with... [Read more]

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy.... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET. The webinar will be presented by Danny Goodwin and Loren Baker. The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving... [Read more]

The Search Engine Journal contributor Julie Joyce has shared ultimate glossary of useful link building terms. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical list of link building terms you should know. Anchor Text This... [Read more]

The Rainmaker team has published a new podcast episode titled ‘What Nobody Wants to Hear about Content Marketing’. The podcast is hosted by Sonia Simone with Robert Bruce . Rainmaker team says, “Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker... [Read more]

You content marketing strategy should have authenticity and creative lead by a clear vision. The content should be such that makes your prospects to look back at your product portfolio and make a purchase. The Copyblogger contributor Sonia Simone has shared a list of 10 things that can make your content marketing strategy rewarding. Simone... [Read more]

Website development requires knowledge of different website building platforms and an insight to put in your best creative efforts. To help you build effective sites, the QuickSprout has shared 70+ guides that elaborate comprehensive web development procedure. QuickSprout team says, “”Creating a website is overwhelming. Don’t... [Read more]

We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content . Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come... [Read more]

Email is one of the most important tools that we use for marketing. But what happens if your email never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau... [Read more]

Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer... [Read more]

The Google Webmasters team has shared a video on ‘Testing and debugging JavaScript sites for Search’. In this video Google’s Martin Splitt has shared some useful tips on testing and debugging to help you make sure your JavaScript web site is performing well in search. The Google Webmasters team says, “When building JavaScript... [Read more]

Blogging has been one of the most used tools to stay connected with your prospects and customers by the way of knowledge sharing. But not every blog post can get you tons of visitors. Your posts need authenticity combined with creativity to make your blog popular. Ahrefs contributor Rebekah Bek has shared a nine-step guide to help marketers create... [Read more]

Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message... [Read more]

AdWeek is hosting a webinar on ‘Measure the Effectiveness of Pandora Advertising’ on Thursday, April 4, 2019 at 1.00 pm ET. The AdWeek team says, “Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences... [Read more]

Detailed analysis of your marketing campaigns allows you to calculate the ROI of the campaigns and make required changes to improve the campaign performance. The Content Marketing Institute contributor Shane Barker has shared five tips to help you calculate your influencer marketing ROI. Barker says, ” This step-by-step plan enables you... [Read more]

Offering free training can be beneficial for you to build a follower base and can ultimately help in improving your sales. Content Marketing Institute is hosting a webinar on ‘Secrets for Using Webinars to Drive Personalization’ on Wednesday, March 21, 2019 at 2.00 pm ET. The CMI team says, “Join ON24 and CMI for “Secrets... [Read more]

In the era of mobile, voice has become the new driving element that is empowering your marketing efforts. By correctly understanding the voice search trends you can make most out of your marketing and promotion efforts. The Convince & Convert team has published a new podcast episode ‘How to Be Helpful and Trustworthy in Voice Search’... [Read more]

You need to be develop critical thinking skills to understand the people’s psychology and presenting them with the best offers. In this process you require proper utilization of the online tools that can help you achieve your targets. Entrepreneur contributor Deep Patel has shared nine ways to help you create more sales using YouTube. Patel... [Read more]

While creating marketing content you need to keep one thing in mind – the customer’s interest and requirements. By staying focused on these two you can create content that can help you achieve your marketing goals. The Convince & Convert team has published a new podcast episode ‘How to Create Useful Content That Your Customers... [Read more]

Getting more prospects and converting them into customers requires the irresistible offers combined with quality product and service. Also you need to understand the customer psychology to do this. Entrepreneur contributor Robert W. Bly has shared a five-step plan to help you turn more prospects into customers. Bly says, “There have been... [Read more]