Everything You Need to Know about Mobile-First Indexing - IM NewsWatch Newsletter, October 8, 2020
October 8th, 2020 at 5:41 am EDT
Thursday, October 8, 2020
How to Leverage LinkedIn for Lead Generation and Sales [Video]
The Entrepreneur magazine has published new video ‘How to Leverage LinkedIn for Lead Generation and Sales’ featuring James McKinney. He says, “With 700 million users, LinkedIn provides a massive opportunity for businesses to increase sales leads and revenue. In this video, the creator and host of “The Startup Story” shares... [Read more]
Sales and Marketing Alignment Friday Forum, October 9
MarketingProfs is hosting ‘Sales and Marketing Alignment Friday Forum’ on Friday, October 9 at 11.30 am ET. The MarketingProfs team says, “Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it’s more important than ever.... [Read more]
Everything You Need to Know about Mobile-First Indexing
With the wider adoption of mobile devices, the search is going mobile. With a strong mobile search strategy you can achieve better SEO performance. SEMrush contributor James Brockbank has shared a 9-point guide titled ‘Mobile-First Indexing Explained: What You Need to Know’. He has covered the following: What Is Mobile-First Indexing? 9 Things... [Read more]
[Today Only] How Matt Bacak Built a 7-Figure Online Business #ad
We first met Matt Bacak in 2006 when we first entered the online marketing industry. Even 14 years ago, Bacak was a successful internet marketer and was already teaching other marketers how to follow the same path to online success. He has used a number of marketing methods over the years, including platform speaking and webinars, but his first love,... [Read more]
Analyzing the Impact of Semantic Search on SEO Results
Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web. SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO. Lahey says, “Semantic search drives an enhanced level... [Read more]
Blogging Statistics You Should Check Out
Blogging remains one of the most popular tools for marketing online. You can continue to create a network of readers and followers by regularly blogging on the topics of their interests. Orbit Media Studios’ Andy Crestodina has shared new statistics on how blogging works for some and how you can make it work for you. He says, “There are... [Read more]
How to Write Great Confirmation and Welcome Emails
A warm subscription confirmation email can help you to create a greater impact on your new subscribers. AWeber contributor Sean Tinney has shared some useful tips on writing impactful confirmation and welcome emails. Tinney says, “Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers... [Read more]
40 local business website templates; a consultant’s treasure chest #ad
Website Barato has been creating local websites for years. Now they are releasing their templates for 40 local niches, called WB 40 Professional Templates, to other consultants so you can quickly deliver professional sites to your local market. These 40 niches were selected based on their historic desire for a high-quality site and a willingness to... [Read more]
How to Create Content and Get Good on Camera [Video]
Quality video content helps you to make the most of your online marketing efforts. It enables you to get more prospects and convert them into customers. Entrepreneur magazine has published a new video ‘How to Create Content and Get Good on Camera’ featuring Peter Voogd. The Entrepreneur team says, “In this video, Peter Voogd talks... [Read more]
Accessible Machine Learning for SEOs [Video]
MOZ has published the new Whiteboard Friday video ‘Accessible Machine Learning for SEOs’ featuring Britney Muller. The MOZ team says, “Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around... [Read more]
CMI Shares 8 Tools to Optimize Your Old Content
Content Marketing Institute contributor Ann Smarty has shared a list of eight tools to help you optimize your content for new conversions. She says, “I wrote on how to boost organic rankings of your old content. But how do you improve its conversions? Consider this process and these tools. 1. Find your higher-ranking pages How much current traffic... [Read more]
Earn Affiliate Commission by Helping People Save Money #ad
If you want to earn affiliate commission from Amazon, JCPenney, AT&T and 6,500 other famous brands, take a look at Frooggal. In less than two minutes, this brand-new software will help you build a complete money-making affiliate site with coupons and deals from the world's biggest brands and online stores... [Read more]
Does Your Business Need an Audio Strategy?
When it comes to marketing and promotion today, you need to create content that helps you to reach a wider audience. Because your extended reach allows you to boost your business growth. Media Post contributor Arundati Dandapani has shared an article highlighting the importance of an audio strategy for today’s businesses. Dandapani says, “The... [Read more]
‘Grow your practice and profits faster offering Facebook and Google Ads services’ Workshop, October 14
Duct Tape Marketing Founder, John Jantsch is hosting a virtual workshop ‘Grow your practice and profits faster offering Facebook and Google Ads services’ on Wednesday, October 14 at 9.00 am CT. Workshop Announcment Whether you’re just testing the waters or ready to scale with Facebook and Google ads, figuring out how to sell, manage, and... [Read more]
Inc. Highlights Three Ways to Improve Customer Trust with Social Media
Inc. has published an article highlighting three ways to strengthen your customer’s trust with social media. The Inc. team says, “Let’s explore several ways you can use your social media accounts to build trust with new and existing customers. Practice Social Listening Social listening is the process of observing what users are saying... [Read more]
What if you could click one button to market your product? #ad
Commission Blaster lets you click one button and promote any website or affiliate link on 30 social sites. These sites have over 2.5 billion members who are buyers when they see something they like. Login to Commission Blaster, insert the link you want to promote, and “blast” your link to the 30 sites by clicking the “TRAFFIC” button... [Read more]
Six Ways to Create Sales Enablement Content
Sales enablement content refers to the content that you can use throughout the selling process. It boosts your sales efforts. IMPACT’s Editorial Director Liz Moorehead has shared six tips to help you create sales enablement content. Moorehead says, “If you’re a marketer who is struggling to create content your sales team will find... [Read more]
How to Build Effective Landing Pages
A well-planned landing page can help you to win more customers and increase your sales online. A combination of good graphics and influential script, can help you to do magic. IMPACT contributor Steve Polito has shared nine ways to help you create effective landing pages. Polito says, “Building a truly compelling landing page requires that you... [Read more]
‘Global Content Velocity and Marketing Campaign Best Practices’ Webinar October 8 [Webinar]
MarketingProfs is hosting a webinar ‘Global Content Velocity and Marketing Campaign Best Practices’ on Thursday, October 8, 2020, at 2.00 pm ET. The MarketingProfs team says, “As marketers plan for 2021, a high priority is to drive faster pipeline and revenue growth globally—while driving down costs and inefficiencies. Because companies... [Read more]
Profile Mate: Boost your Instagram marketing #ad
Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. In less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email contacts daily and discover insights about your competitors' fans. It does it legally, ethically, and within Instagram's terms of service... [Read more]
Preparing 2021 Content Marketing Strategy
IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible)... [Read more]
Generating More Leads with Interactive Content
Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers. Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content. He says, “Interactive content is going to make you question that! While these two ideas seem closely related,... [Read more]
Your Guide to Creating a Custom Report in Google Analytics
Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics. The article covers the following: What are custom reports in Google Analytics? How to create a custom report in Google Analytics Final thoughts: custom reports in Google Analytics Osman says, “Google Analytics is an essential integration for any... [Read more]
Impact of Domain Age on Search Engine Rankings
Many people believe that older domains rank higher in Google search. Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal. Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such... [Read more]
The CX Professional’s Guide to 2020 Holiday E-commerce
Bolt has released a new e-book titled ‘The CX Professional’s Guide to 2020 Holiday E-commerce’ to help you improve your holiday e-commerce performance. The Bolt team says, “Get our free 35-page CX/CI guide to ensure your site is really ready to convert and delight holiday shoppers! From Amazon to Dynamic Creative Optimization... [Read more]
Everything You Need to Know about Content Velocity
Content velocity refers to the amount of content a brand is putting out during a defined period of time. By learning about it, you can measure the performance of content in a stipulated time. Search Engine Journal contributor Patrick Reinhart has published a detailed article on content velocity. Reinhart says, “There are many use cases for measuring... [Read more]
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