Content Marketing Institute contributor Olga Rabo has shared seven useful strategies to help you grow your followers using Instagram Stories. She says, “Consider these seven fresh ideas to spice up your Stories and use them in a way your competitors haven’t yet conceived. 1. Use Highlights to drive traffic (even if you have less than 10,000... [Read more]

Content Marketing Institute is hosting a webinar ‘Reimagine Webinars with Lobby Experience’ on Thursday, February 11, 2021 at 1.00 pm ET. The CMI team says, “A webinar is no longer just a presentation. Lobby Experience enables marketers to turn one-time webinars into unique, value-driven experiences. Increase attendee engagement with... [Read more]

MJ DePalma of Microsoft Advertising has shared an article highlighting ethical advertising principles and 9 steps to build trust. DePalma says, “Ethics are a set of moral principles that govern a person’s or organization’s behavior, or the conducting of an activity. Ethical advertising is about truth, fairness, and equity in messaging and... [Read more]

As we mentioned yesterday, Chad Nicely, Steve Rosenbaum, and Chris Jenkins are conducting a 3-day webinar series beginning February 16, called How to earn big money from small audiences, to share an effective process for using Facebook Groups for marketing. During this training series, you will discover: ► How to create your group using the Facebook... [Read more]

JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. MOZ has published ‘The Definitive Guide to JavaScript SEO (2021 Edition)’. Pierce Brelinsky says, “JavaScript can affect the following on-page elements and ranking factors that are important... [Read more]

Marketing Week is hosting a webinar ‘How to make data transformation your foundation for CX Transformation’ on Wednesday, February 10, 2021 at 2.00 pm ET. The MW team says, “The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the... [Read more]

SEMrush contributor Irina Zeleneva has published a comprehensive guide called ‘Content Writing: How To Write and Order Different Types of Content’. It covers the following: What Is Content Writing? Types of Content Content Writing Basics Research Planning Writing Content Writing Tips Articles Product Content Website Сontent Email... [Read more]

If you have a consultancy or marketing agency helping local businesses be effective online or if you are a real estate agent, yourself, then Real Estate Video Pro may be right for you. If this is your market, it’s a big one. There are more than 2 million Real Estate Agents and Brokers in the USA. That’s a sizeable market, in itself. Add... [Read more]

Internet Marketing Ninjas has published a new video ‘Are Backlinks Still Important for SEO?’ highlighting the role of links in SEO. In this video, Barry Schwartz from Search Engine Roundtable sits with Jim Boykin from Internet Marketing Ninjas to talk about Backlinks. Barry asks Jim if Backlinks are still important to SEO. Jim gives his... [Read more]

Social Media Examiner has published a new video ‘How to Script Videos for Social Media in 5 Steps’ featuring Matt Johnston. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social video expert Matt Johnston shares a five-step system... [Read more]

A call to action (CTA) informs visitors about the action they should take next after viewing your content A strong CTA plays an important role in boosting your lead generation. Copyblogger contributor Tim Stoddart has shared 20 call to action examples that can help you to create instant leads. He says, “Your goal is always to have the visitor... [Read more]

VidSnatcher 2.0 is the best Camtasia alternative out there, and it has quite a few features that even Camtasia doesn't have. It is a winning solution for explaining products and for training people on any topic because it was designed specifically for these two purposes... [Read more]

To achieve content and SEO success in 2021, you need to create content that ranks at the top of the search engines and drives organic traffic. SEMrush contributor Erika Varagouli has shared a four-step guide to help you find related keywords and using them. She says, “In this guide, we’re going to walk you through several different ways... [Read more]

By identifying and tappig the right social media influencers, you can give a boost to your business. Jeff Bulls has shared seven powerful ways to help you use Twitter influencers to promote your business. He says, “Let’s explore seven different ways a business can employ Twitter influencers to solve a variety of use cases. Use #1: Social shares Why: Amplify... [Read more]

Search Engine Journal contributor Corey Morris has published an article highlighting seven powerful benefits of using PPC advertising. He says, “If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Need to make a case for PPC advertising? Here are just seven powerful benefits of using PPC. 1. PPC... [Read more]

In Jeremy Kennedy's Six-Figure Memo, you are getting access to his exact process and business framework that he has used since 2012 to generate a full-time income online. He used this process successfully for 9 years and now he has written it all down in a bite-sized, easy-to-read, step-by-step PDF ebook... [Read more]

Social Media Examiner contributor Naomi Nakashima has shared a useful article on Instagram Professional Dashboard. She says, “Instagram’s Professional Dashboard promises to take some of Instagram’s existing business tools and consolidate them into one easy-to-use dashboard to help you streamline your administrative tasks on Instagram. To access... [Read more]

Social Media Examiner has published a new video ‘How to Persuade With Video: Creating Emotional Triggers’ featuring Matt Johnston. The SME team says, “Want more people to love and buy from you? Wondering how to use video to relate to your customers? Video marketing expert Matt Johnston explains how to optimize your videos to create... [Read more]

Instagram expert Sue B. Zimmerman has published a new video titled ‘Instagram Hashtag Strategy for Business (Follow Hashtags to Find Your Ideal Client)’. She says, “Instagram Hashtag Strategy for Business (Follow Hashtags to Find Your Ideal Client) If you are looking to find your ideal client on Instagram, you need this short video.... [Read more]

Mario Brown has released Email Videos Pro, a powerful new marketing tool for small- and medium-size businesses. It is a full-featured Video Email Marketing Suite (the first-ever launched on the JVZoo marketing platform.) It lets you play videos right inside emails, videos that can drive traffic, conversions, and sales for you and for your clients... [Read more]

SEMrush has published a new SEO guide called ‘SEO Stop Words Guide for 2021’. Read this guide to learn: What Are SEO Stop Words? Does Google Ignore Stop Words? Using Stop Words in Your Content SEO Stop Words are Important for User Experience A Comprehensive A-Z List of 175+ SEO Stop Words Connor Lahey says, “There are certain words... [Read more]

Search Engine Journal is hosting a webinar ‘Top Tips to Improve Your PPC Lead Quality & Follow-up’ on Wednesday, February 10, 2021 at 2.00 pm ET. The Martech team says, “Struggling to keep up with leads from various sources and channels? Register now for the next sponsored Search Engine Journal webinar. Jessica Clarke and Anna... [Read more]

Search Engine Journal contributor Julia McCoy has published an article highlighting seven new social media marketing opportunities on Facebook. She says “To stay on top of your marketing game, check out these latest Facebook changes your business can take advantage of to dramatically affect your marketing results. Change #1: Customized News Feed... [Read more]

MOZ has published a new Whiteboard Friday video ‘Using STAT to Identify Featured Snippet Opportunities’ featuring Zoe Pegler. The MOZ team says, “Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz... [Read more]

Copyblogger’s Stefanie Flaxman has published a new article highlighting the meticulous writer’s 12-step blogging checklist. She says, “Let’s look at a blogging checklist you can start using today that has 12 important steps meticulous writers consistently follow when they produce high-quality work. Step #1: Set your publish date and... [Read more]

Brian Clark has published a new podcast episode ‘How to Be Someone’s Favorite Podcast’ on Unemployable. He says, “This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful. If you’re trying to grow your business with a podcast, or you’re... [Read more]