Essential Local SEO Strategy Guide - IM NewsWatch Newsletter, June 8, 2020

June 8th, 2021 at 6:36 am EDT


 

IM NewsWatch

Tuesday, June 8, 2021

How to trigger an automated email campaign from your Landing Page [Video]

AWeber has published a new video ‘How to trigger an automated email campaign from your Landing Page’ explaining how to manage automated email campaigns. AWeber  [Read more]

Customer Expectations are More Demanding Than a Year Ago. Are You Prepared? [Webinar Replay]

ClickZ has made available a replay of the webinar ‘Customer Expectations are More Demanding Than a Year Ago. Are You Prepared?’ featuring Justin Sharaf and Aston Whiteling. The ClickZ team says, “Don’t miss out on your chance to achieve and improve customer loyalty with this on-demand webinar from Jahia. From digital-only events... [Read more]

Are You Using ‘H1 Headings’ Correctly?

The SEO process requires you to pay attention to every code that lies on your web pages. By optimizing every snippet and headings, you can gain maximum from your attempts. Search Engine Journal contributor Roger Montti has shared the results of a survey on the use of H1 Headings by SEOs. He has also shared some useful strategies to improve your SEO... [Read more]

Use Viddle to build a substantial income online #ad

As we have reported, Neil Napier released Viddle several days ago. It is SaaS software that lets you create videos and save them in the cloud. Since video is such a useful tool to drive sales, you can easily get a return on your investment if all you do is create your own Viddle videos. Here are some of the benefits of this new tool: ► Easily record... [Read more]

The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

Six Best WordPress Directory Plugins – Quick Sprout

Quick Sprout has published a list of six best WordPress directory plugins. Lars Lofgren says, “There’s a good chance you can find a way to implement a directory on your website. Law firms use website directories to list their lawyers and employees. Real estate companies have directories for their listings as well as their agents. A retail chain... [Read more]

The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes [Guide]

Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’. He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank. But the way Google looks at links... [Read more]

Powerful VSLCreator system helps you sell more #ad

If you see the value of attractive sales videos that convert lookers to buyers, check out VSLCreator. Brett Ingram and his team are releasing this new tool on the 7th of June at 10:00 EDT. “VSL” stands for Video Sales Letter. Ingram says this new tool is the “fastest drag and drop software for unlimited sales videos and marketing scripts.” Not... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

How to Lower Your Instagram Ad Costs [Video]

By advertising your products on Instagram, you can attract more customers and scale up your online sales. With the right strategies, you can make the most from your Instagram advertising. Social Media Examiner has published a new video ‘How to Lower Your Instagram Ad Costs’ featuring Emily Hirsh to help you discover some useful ways to reduce... [Read more]

Using JavaScript to Automate SEO

Googlebot processes JavaScript web apps in three main phases: Crawling; Rendering; Indexing. Googlebot crawls, renders, and indexes a page. JavaScript can be immensely useful to automate your SEO tasks. Search Engine Journal contributor Jose Hernando has shared a useful article on using JavaScript to automate your SEO process. He says, “A lot... [Read more]

Marketing Funnels: free virtual summit #ad

Brunson and 30+ other entrepreneurs (like Dean Graziosi, Peng Joon, and Natalie Hodson) are going to share — PAGE BY PAGE — the exact sales funnels they’re using to grow their businesses. Several years ago, Russell Brunson wrote the book DotCom Secrets, where he talks about the 10 core funnels that he uses every day to market and grow his companies... [Read more]

How does video SEO work? [Answered]

Search engine optimization is the process that helps you get your websites indexed into the search engines and improve traffic. With an effective SEO planning, you can continue to get more and more customers. Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What... [Read more]

Tips to Personalize On-Site Content

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization... [Read more]

Why You Need to Rethink Your SEO Approach in 2021 and Beyond, June 22 [Webinar]

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June... [Read more]

SmartWriterr does hypnotic copywriting automatically #ad

SmartWriterr is getting a good reception from online marketers. 500 copies were sold in about 12 hours. IM NewsWatch was one of the buyers. This new software can assist you in all of your copywriting needs: Sales Page Copy, Video Sales Letters and Scripts, Blog Posts and SEO Articles, Product Descriptions, Ad copy, And much more.... [Read more]

iContact Acquires Moz

MOZ CEO Sarah Bird has announced that Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Bird said, “I’ve got some exciting, very exciting, very significant news to share with you all and I have invited Michael Pepe here to share with me. The shared focus on delivering powerful digital... [Read more]

Content Operations Best Practices with Airtable, June 10 [Webinar]

Successful content marketing depends on timely content creation and delivery. By creating a content calendar and working according to it, you can continue to excel in your business. Content Marketing Institute is hosting a webinar ‘Content Operations Best Practices with Airtable’ on Thursday, June 10, 2021, at 1.00 pm ET. The CMI team says,... [Read more]

Copyblogger Shares 7 Steps to Create a New Business

Starting a new business is both an enjoyable and challenging task. You can make it a success by earning from others. Copyblogger contributor Tim Stoddart has shared seven steps to help you start your own brand business. He says, “In this post, I’m going to go through a step-by-step process that will enable you to create a personal brand business. You’ll... [Read more]

Agency Studio: Sign marketing agency clients on auto-pilot #ad

Video marketing is forecasted to hit $100 billion by 2023, and with Agency Studio,you can get a slice of that opportunity with your own video marketing agency. And as a result of the marketing tools built into this software, you can build your agency without cold calling or even cold emailing... [Read more]

Does Fixing Old Broken Links Still Matter to SEO? [Answered]

Link building is one of the most important processes to grow your SEO reputation. In the latest Whiteboard Friday episode, MOZ contributor Cyrus Shepard has answered this important question: ‘Does Fixing Old Broken Links Still Matter to SEO?’. The MOZ team says, “Fixing broken links has long stood as an SEO best practice. But if you’ve... [Read more]

A Matter of Moments: Customer Experience and Digital Transformation in the Year Ahead, June 16 [Webinar]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘A Matter of Moments: Customer Experience and Digital Transformation in the Year Ahead’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says,... [Read more]

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results, June 10 [Webinar]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT. The Marketing... [Read more]

The Invisible Method: 5-in-1 system allows you to start online; low one-time investment #ad

The launch of The Invisible Method, complete with 75% off special Early Bird Pricing, is well under way. The Invisible Method is a new, simple package of software and training that aims to let you turn YouTube into your sales machine... [Read more]

Ahrefs’ Guide to Organic Search

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search. This guide covers the following: Types of organic search... [Read more]

Everything You Need to Know about Market Research

Effective market research helps you gather, analyze, and interpret information about your market. It helps you gain in-depth insights into your domain. Ahrefs contributor Mateusz Makosiewicz has published an in-depth article on market research. He says, “In this guide, you’ll learn: The role of market research in a marketing strategy When to... [Read more]

Advanced Keyword Research Tips to Find Untapped Keywords [Video]

Keyword research is an integral part of your SEO activities. It helps you identify the right keywords and use them for better SERP rankings. Watch Ahrefs’ new video ‘Advanced Keyword Research Tips to Find Untapped Keywords’ to explore some advanced keyword research tips to find untapped keyword opportunities. Ahrefs  [Read more]

Repurposing Live Video Into Social Content You Can Use Everywhere [Video]

Social Media Examiner has published a new video ‘Repurposing Live Video Into Social Content You Can Use Everywhere’ to help you repurpose live video content. The SME team says, “Is live video part of your content strategy? Wondering how to turn it into short-form videos you can use on Facebook, Instagram, and beyond? Learn how to create... [Read more]

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