The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein... [Read more]

YouTube competitor analysis is the process of examining the strategies, strengths, weaknesses and opportunities of your closest YouTube rivals. Similarweb has published ‘The Essential Guide to YouTube Competitor Analysis’. Shai Belinsky says, “YouTube Competitive analysis helps you: Evaluate and contextualize your video marketing... [Read more]

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an... [Read more]

Kid-Vid Story was just released by DeSafa Media. You have a choice of either an agency license or a white label license (see below for the distinction.) This collection of stories empowers parents, teachers, and guardians to become storytellers themselves. Your agency license allows you to place these stories on your website and offer them for sale.... [Read more]

This is a reminder for the Adweek webinar to be held on February 15, 2024. Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from... [Read more]

MarketingProfs has published a new report ‘Marigold’s 2024 Global Consumer Trends Index’. The MarketingProfs team says, “According to a survey of over 10,000 buyers, their behaviors are shifting with technology and economic concerns. Brand loyalty remains strong—for brands that forge strong relationships with their buyers. In... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by... [Read more]

PixalArmorAI creates gorgeous AI WordPress sites in any niche, complete with massive AI content and advanced cybersecurity protection and does it in a click. This cloud-based tool also finds and closes potential clients that need website design and security, allowing even beginners to start their own unique AI site agency business. This can potentially... [Read more]

This is a reminder for the MarketingProfs webinar to be held on February 15, 2024. MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences to Drive Results in 2024’ on Thursday, February 15, 2024, at 2:00 pm ET. The MarketingProfs team says, “In today’s digital-first world, delivering experiences like webinars,... [Read more]

A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical... [Read more]

This is a reminder for the CMI webinar to be held on February 15, 2024. Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing... [Read more]

Coursemate AI, which was just released by Firelaunchers and Eric Holmlund, creates your own Udemy-style (or, if you prefer to say, Teachable-style) online academy powered by AI.... [Read more]

Building backlinks for SEO (“Search Engine Optimization”) is a driving force behind any successful online marketing strategy. So, let’s explore proven techniques and best practices for maximizing your backlink-building efforts. Understanding backlinks Understanding backlinks is required knowledge for anyone engaged in digital marketing... [Read more]

In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell,... [Read more]

SEO content is online content that is designed to rank in search engines like Google. It can include blog posts, product pages, landing pages, interactive tools, and more. Toprank Marketing contributor Harry Mackin has published an article featuring basic to advanced SEO content strategy. He says, “Just about everyone knows what SEO is these days,... [Read more]

EZDeals Advanced is a Premium Deals Page Creator that has a number of different layouts of deal pages for various niches, mostly in local niches but some online niches as well. As a marketer to local businesses, you can offer them advertising space for their deals to boost the sales of their products or services.... [Read more]

AI copywriting tools use machine learning to generate content, ideas, and suggestions. They can help you create custom content, such as copy or data-driven tips. WordStream contributor Rob Glover has published an article featuring the nine best AI copywriting tools. He says, “These are some of the best AI copywriting tools based on their popularity... [Read more]

Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content. AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results. Sean says, “No matter... [Read more]

Digital Marketing Depot has published a new white paper titled ‘9 SEO A/B test case studies to boost your travel site’s SEO performance’. The DMD team says, “In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a... [Read more]

This new tool solves the problem of creating original, traffic–pulling content and publishing it instantly to multiple social media platforms and websites. It is fast and easy, and you can create your content using only a keyword.... [Read more]

Content Marketing Institute has published a new video ‘Elizabeth Banks on the Power of Authenticity’ The CMI team says, “Actor, producer, director Elizabeth Banks took to the keynote stage at Content Marketing World 2023 to chat about her career, AI, and the power of authenticity. This is a clip from her inspiring interview. Content... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Of The MOST Effective Marketing Strategies For 2024’. The HubSpot team says, “Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.... [Read more]

This is a reminder for the SEJ webinar to be held on February 21, 2024. Building a successful agency can be a daunting task in today’s ever-evolving space. Search Engine Journal is hosting a webinar ‘How We Built A Strong $10 Million Agency: A Proven Framework’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team... [Read more]

HubSpot has published the latest episode of ‘How This +$80M Founder Launches A Startup In A Weekend’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) talk to Noah Kagan ( / noahkagan ) about how to launch a million dollar business in 48 hours.“   HubSpot  [Read more]

Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The... [Read more]

Organic traffic is generated by your ranking on search engine results pages. The higher your website ranks for search terms related to your company, the more likely you’ll see an increase in organic traffic. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Ensure Your Organic Traffic Actually Drives Revenue’... [Read more]

This is a reminder for the Adweek webinar to be held on February 13, 2024. The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024,... [Read more]