Holiday marketing is a way for businesses to increase sales, brand awareness, and customer loyalty. It involves using different marketing channels to attract customers with special offers. AWeber contributor Kelsey Johnson has published an article featuring 11 Jolly holiday marketing ideas to drive sales this season. She says, “For many businesses,... [Read more]

Content gap analysis is a process that compares a website’s current content to a competitor’s. It aims to identify missing keywords and topics that can be used to improve a website’s ranking, organic traffic, and topic relevancy. Ahrefs contributor Despina Gavoyannis has published a detailed article on performing content gap analysis. She... [Read more]

MarTech is hosting a webinar ‘Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel’ on Tuesday, December 5, 2023. The MarTech team says, “Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous... [Read more]

Launch pricing on DFY Traffic ends at midnight. If you haven’t looked into this new and unique method for driving traffic to your site, the clock is ticking. We have presented its benefits for the last few days, but maybe you are skeptical and need to hear “from the horse’s mouth.” Here’s how the creator describes this... [Read more]

Emotional advertising is a marketing technique that uses emotions to get people to notice, remember, share, and buy. Search Engine Journal contributor Greg Jarboe has published an article featuring 39 emotions digital marketers can use in advertising. She says, “Here is the all-important language that digital marketers can use to define and, therefore,... [Read more]

HubSpot contributor Caroline Forsey has published an article featuring the top goals of marketing leaders in 2023. She says, “Here, we’ll look at the top five goals that marketing leaders plan to prioritize in the upcoming year. Plus, you’ll hear how to achieve these goals from experts at Uber, Dropbox, ClickUp, and other businesses. The... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan. The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world... [Read more]

Demetris Papadopoulos (aka DPapa) has created many successful marketing tools in the last 5-6 years. In the Dpapa Cyber Monday Sale, he is offering his 8 best tools at 50% off pricing, through the end of November. Here are a few in this Dpapa Cyber Monday Sale offer: Flip Flop Profits Vol 2 ($47) now $23.50 The exact blueprint on how to generate daily... [Read more]

This is a reminder for the SEJ webinar to be held on November 29, 2023. Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist,... [Read more]

This is a reminder for the CMI webinar to be held on November 29, 2023. In today’s dynamic digital-first economy, the evolving landscape of customer expectations require businesses of all sizes to embrace new organizing principles, optimize content workflows, and leverage emerging technologies. Ignoring the significance of personalized experiences... [Read more]

According to Forrester Research, 57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2023. Digital Marketing Depot has published ‘Planning Guide 2024: B2C Marketing Executives’. The DMD team says, “Download Forrester’s Planning Guide 2024: B2C Marketing... [Read more]

AutoPromptKit gives you The Power of Precision by unleashing the expert within. Look at what it can do: ✔ Unlock the power of custom-crafted content prompts that adapt to your brand's voice and messaging, ensuring every piece of content feels personal and impactful.... [Read more]

Blog marketing is a content marketing strategy that uses blogs to reach a target audience. It can help businesses increase website traffic, promote products and services, build customer trust, differentiate from competitors, and build customer loyalty. Ahrefs contributor Ryan Law has published an article featuring eight ways to generate infinite blog... [Read more]

HubSpot has released a new report titled ‘HubSpot’s 2024 State of Sales Report: How 1400+ Pros Will Navigate AI & Other Trends’. Maxwell Iskiev says, “As HubSpot’s Sr. Trends Researcher, I’ve tracked a lot of evolutionary changes in 2023. But, there’s a major shift hitting the sales world that might be the most impactful... [Read more]

Unethical marketing is when a company sends deceptive messages about its products and services. False advertising, plagiarism, and unethical customer segmentation are some of the unethical marketing practices that lead to widespread mistrust in businesses. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid... [Read more]

VidHostPro is a video hosting and marketing platform designed to help businesses and marketers host, manage, and market their videos more effectively.... [Read more]

To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Digital Marketing Depot is hosting a webinar ‘4 B2B Selling Trends to Catapult You Ahead of the Competition’ on Thursday, December 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts from Deloitte... [Read more]

Personalization is the process of tailoring marketing messages and experiences to individual consumers. It can help businesses engage more effectively with their audiences. HubSpot has published a new video ‘How To Create A Chatbot With HubSpot (FREE TOOL)’ on creating Chatbot. The HubSpot team says, “Your website visitors,... [Read more]

Engaging content can help attract new customers, retain existing ones, and build credibility. It can also help you establish yourself as an industry expert. Copyblogger contributor Tim Stoddart has published an article featuring five tips to create engaging content in 2024. He says, “Regardless of the platform you’re publishing on, there needs... [Read more]

AI VideoTales helps you uncover the untapped goldmine in kids stories. Yogesh Agarwal has found that YouTube stories for children can be a profitable niche to be in, and it has not ben discovered by many marketers. At the core of his process is posting 2-minute kids' story videos.... [Read more]

Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small... [Read more]

MOZ has published the latest episode of the Whiteboard Friday ‘Whiteboard Friday Recap 2023: AI Edition’. The MOZ team says, “The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly... [Read more]

This is a reminder for the DMD webinar to be held on November 28, 2023. The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Digital Marketing Depot is hosting a webinar ‘Trends in Paid Search:... [Read more]

MOZ contributor Amin Foroutan has published ‘Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide’ to help you build an efficient keyword tool. He says, “By following along, you’ll learn to overcome the manual analysis barriers of Reddit, making the data work for you. Also, you’ll better understand... [Read more]

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal. Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max. She says, “Performance Max uses machine learning models to drive more... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Positioning Business Leaders for Success Using LinkedIn’ featuring Richard Bliss. The SME team says, “Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about?... [Read more]