A strong social media marketing strategy can lead you to sure success resulting into better sales. For developing one you need to understand the behavior of the social media users in terms of their needs. Social Media Today contributor Andrew Hutchinson has published an infographics featuring six steps to develop an optimal social media marketing... [Read more]

Facebook, with its 2 billion active users and several marketing and advertising features, a hot destination for the digital marketing. To make your Facebook marketing rewarding you need to reach more and more people on the network. Search Engine Journal contributor Roger Montti has shared some useful tips to reach more people on Facebook. Montti... [Read more]

Your content marketing journey does not rely only on the text. It is strongly empowered by several other elements such as video, podcasts, infographics and more. Webinar is one such tool that helps you to get prospects’ attention and then its recording becomes a lifelong content asset. Content Marketing Institute is hosting a webinar on ‘How... [Read more]

Running an attractive blog that features useful content for the community is a great idea to reach out your prospects, provided the content you publish is being found worthy. Impact blog contributor Liz Murphy has shared eight blogging & content creation hacks for the marketers. Read her article to boost your content creation process. Murphy... [Read more]

Reddit features a variety of content in the form of interesting news, cool links, social commentary and computer nerdiness. With such a variety it attracts people with varied interests. The Reddit users can also create a page that tailors content directly to their interests. Buffer contributor Heather-Mae Pusztai has published a new podcast episode... [Read more]

Your local search engine optimization strategies give a way to increase traffic to your website and get more customers. Also when it comes to focusing on creating a local SEO strategy you should consider all the search engines. Search Engine Journal contributor Chuck Price has shared eight local search engine optimization for Bing. Price says,... [Read more]

Strong and reliable marketing technology is vital to your marketing and business growth. Marketing Technology also known as MarTech refers to the software and tech tools marketers use to plan, execute, and measure marketing campaigns. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday,... [Read more]

Your email marketing performance depends on the way you plan and execute your campaigns. There are several challenges including increasing email open rates and the click rates. But we have to face them with right planning. To help you achieve email marketing success, the Constant Contact team is hosting a webinar on ‘5 Simple ingredients... [Read more]

YouTube, with its strong user base and video distribution capacity, is the best platform to publish your video content. You can establish your brand identity and continue to grow with right YouTube campaigns. Adweek team is hosting a webinar on ‘Create truly impactful YouTube campaigns: Google’s ABCDs of effective creative’ on... [Read more]

Pay-per-click (PPC) is a marketing strategy in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. In this format you have control over your marketing expenditures. The Search Engine Journal team is hosting a webinar on ‘Improve your PPC performance starting... [Read more]

Live chat app WhatsApp has more than 1.5 billion monthly active users. The company has launched WhatsApp Business, a free to download app which is built with the small business owners in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages. The Wersm team has published... [Read more]

Influencer marketing, one of the most successful forms of social media marketing, involves endorsements from influencers, people and organizations who possess an expert level of knowledge and social influence in their respective fields. We have observed a sudden rise of this marketing form and as a result there are several people who misuse... [Read more]

Google uses algorithms to rank most relevant content for the searchers’ queries. The search engine continues to update its algorithm frequently to deliver a great experience to its users. Persistent Digital team has published a new podcast episode on ‘Why you need to understand Google algorithm updates’ featuring Barry Shwartz. Listen... [Read more]

Quora is a platform used by Internet users to ask and answer questions. If you can utilize it well, you can generate a lot of traffic using this site. Ezoic Inc. team has published a video titled ‘How to use Quora to send traffic to your website’ to help you increase your web traffic. Here is the video description: “Join... [Read more]

Customizing your website experience based on who is the visitor can be a great update in the web development. Machine Learning which is a part of Artificial Intelligence brings in the advantage of person-machine interactions. Machine Learning allows web applications to adapt over time by observing and learning from users’ habits, idiosyncrasies,... [Read more]

By receiving the online reviews from your customers you can understand what you need to do to improve your products and services. Your user reviews play vital role in your brand performance monitoring which in turn helps you to devise future plans. The Go Fish Digital contributor Tommy Glasgow has shared an article on when and how to respond to... [Read more]

We have reached half the way in 2019. Knowing about what works in the digital marketing and what doesn’t, can help us rethink out marketing strategies for the rest of the year and then onward. Econsultancy and Adobe have released the ‘2019 Digital Trends’ report. The report is based on a global survey of 12,815 marketing, advertising,... [Read more]

Martech team is hosting a webinar ‘Martech is Marketing’ that will feature a Q&A session with Scott Brinker, MarTech Conference chair and Editor, chiefmartec.com. The webinar will be held on Thursday, August 15, at 1:00 pm ET. This webinar is for you if you are planning to integrate technology to boost your marketing performance.... [Read more]

To rank your videos higher in YouTube, you need to work on video keyword research – finding words and phrases that people use to search for video content online. By choosing right keywords that fit with your video content, you can surely attract more viewers. Ahrefs contributor Joshua Hardwick has shared a three-step process to perform... [Read more]

According to a Statista report, the number of monthly active users on Instagram increased by 200 million (September 2017 – June 2018). Facebook also has large number of users, more than two billion. These numbers promise a lot when it comes to advertising on the social media platforms. The Merkle contributor Emily Anthony has shared three... [Read more]

You email needs to have the elements that help you to capture the attention of your subscribers and engage them in the process of purchasing you products or services. Persuasion is the major quality of the emails that convert more customers. AWeber contributor Kaleigh Moore has shared eight brainstorming techniques to help you write better emails. Moore... [Read more]

When it comes to video marketing you need to use YouTube as it helps you to reach out maximum number of people via its wide network. To make your video content popular you need significant number of views and likes that accelerate your video to reach even more people. Ahrefs contributor Joshua Hardwick has published a video sharing some useful... [Read more]

The content marketing practice needs continuous acceleration with research on which marketing practices are working in the present day. With this you should prepare a plan for your campaigns that promise future success. Practical Ecommerce contributor Armando Roggio has shared seven content marketing ideas that will help you to improve your content... [Read more]

You need to innovate constantly to get better results from your content marketing efforts. Adding a variety of content is a way to gain your prospect’s interest and improve the effectiveness of your campaigns. Social Media Examiner’s Julia Enthoven has published a new guide called ‘How to Use Memes: A Guide for Marketers’. Enthoven... [Read more]