A regular content audit can help you achieve your marketing goals by securing more and more customers. It also improves the authenticity of your website or blog. Search Engine Journal contributor Ashley Segura has published an article featuring the ultimate checklist for a content audit. She says, “The first part of a content audit dissects the... [Read more]

Email marketing automation is the practice of executing automated, personalized, and contextual email campaigns to improve accuracy and impact as well as save you time. HubSpot contributor Pamela Vaughan has published an article highlighting eight steps to automate your email workflows. She says, “Email marketing automation is centered around workflows which... [Read more]

Facebook is a great platform to grow your online reach. With the right promotional tactics, you can generate more leads and increase sales. Watch Social Media Examiner’s latest video ‘Get More Facebook Leads with These 3 Offer Types’ to generate more leads on Facebook. The SME team says, “Are your Facebook ads underperforming?... [Read more]

Forrk, an app we have been telling you about that is the first to let you run a restaurant marketing agency on autopilot is set to close down tonight. At 11:59 pm EST today the price will more than double, plus all bonuses and all coupons will expire. Go here to secure access before it’s the founders special gone: Forrk. Consultants are already sending... [Read more]

Linkedin measures dozens of factors to predict how relevant your content will be to your audience, and they rank it accordingly. To help you better understand the LinkedIn algorithm, Social Media Examiner has published a new video titled ‘LinkedIn Algorithm Explained’. Social Media Examiner  [Read more]

In his latest video ‘Is Digital Marketing Going to Be Saturated in 2022?’, Neil Patel has shared some useful insights on the future of digital marketing. He says, “Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022.” Neil... [Read more]

Identification and selection of the right niche is one of the most important things you need to do for launching a successful business. Ahrefs has published a new video ‘How to Find a Niche for your Online Business’ to help you find a niche for your online business. In this tutorial, you’ll learn how to vet, research, and find a niche... [Read more]

We have been telling you about the growing importance of online education. It is an opportunity online marketers should consider because it is rapidly growing as a profitable online niche. (CourseReel will make it practical for you – see below) Imagine this sequence of events: • You go to a website like Udemy or Coursera and pick a topic... [Read more]

Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’. The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however.... [Read more]

An effective content marketing strategy can help you reach more people online and get you an opportunity to persuade them to take the desired action. Wellspring Digital contributor Jon-Mikel Bailey has published an article highlighting three ways to boost your content marketing. He says, “Your content marketing needs a kick! It needs some spice,... [Read more]

Blogging is a great way to expand your following. It helps you reach wider audience and promote your products and services. WebsiteSetup.org contributor Nick Schaferhoff has shared a list of 45 must-have blogging tools and resources for 2021. He says, “Content marketing — including blogging — costs 62% less than traditional marketing and... [Read more]

An internal link is a hyperlink between two pages on the same website. They provide a smooth way for transition within the website. Content Marketing Institute contributor Ann Smarty has published an article on using internal links to get better reception from search engines and readers. She says, “Much of your interlinking strategy will rely... [Read more]

Ahrefs has published a new video ‘How to Scale Content Creation’ to help you improve your content creation process. In this video, you’ll learn how to scale content creation without sacrificing the quality of your content. Ahrefs  [Read more]

Instagram advertising gives you an opportunity to reach a wide range of audiences on this social media platform. With creative ads, you can achieve your marketing goals. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting four ways to scale your Instagram ad results. She says, “Are you ready to level up your... [Read more]

User-generated content is a great resource to achieve better search engine marketing results. With UGC, you can continuously publish fresh content on your digital channels. Content Marketing Institute Aleh Barysevich has shared four user-generated content ideas and tools. He says, “Several formats and focuses fall into the category of user-generated... [Read more]

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build... [Read more]

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport... [Read more]

Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience. Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy. She says, “A lot goes... [Read more]

HubSpot has published a new video ‘How to Run ads on Linkedin (In 5 Easy Steps)’ to help you take advantage of LinkedIn advertising. The HubSpot team says, “In this video HubSpot, will show you How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness,... [Read more]

You need to attract new people to your business. By providing them incredible, high-value, educational content you can make them ready for purchase. MarketingProfs is hosting a webinar ‘Fewer Random Acts of Content’ on Tuesday, January 18, 2021, at 2.00 pm ET. The SEJ team says, “Random Acts of Content are not getting you the results... [Read more]

AdWeek has published a new guide titled ‘To Align With the Modern Buyer’s Journey, Look at the Funnel Differently’ to help you improve marketing performance in the coming year. This guide includes: Deep dives on the four purchase journeys to follow. Case studies showcasing brands that have reimagined their messaging and customer experience... [Read more]

MarketingProfs’ ‘Inclusion in Marketing: Boosting Your Bottom Line While Doing Good’ webinar is available on-demand. Watch this webinar and learn: How increasing supplier diversity can have a direct positive impact on your business growth To identify gaps in awareness, willingness, and capabilities as they pertain to diversity How... [Read more]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s... [Read more]

The social media sphere continues to grow with the addition of new features that could help you to create a space for your brand. AdWeek contributor David Cohen has published an interesting article on social audio sharing his views on this new segment. He says, “Social platforms continued to make strides throughout 2021 in visually striking areas... [Read more]