Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even... [Read more]

Kevin Indig has published a new episode of the Tech Bound podcast ‘Ross Simmonds on Content Marketing and Hustle Culture’. He says, “Ross Simmonds is the Founder & CEO of Foundation Marketing and Hustle and Grind. In this conversation, we speak about Hust Culture and Content Marketing.” The podcast covers the following: The... [Read more]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar... [Read more]

Momentum generates daily free visitors to any website, bonus page, or lead page. Traffic is the most fundamental need of any online marketer. You can’t do without it. So this new software should be interesting to any online marketer. Using this new software, according to its creator, provides you, no matter how inexperienced you are, with: •... [Read more]

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk... [Read more]

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He... [Read more]

Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion. HubSpot has published an article explaining guided selling and five best software tools. Doug Bonderud says, “Guided selling is similar to solution... [Read more]

Webinars can be your best sales tool. Perfect Webinar Secrets shows how to get the most out of them. This training comes from the ClickFunnels team, led by Russell Brunson. And they have priced it less than a Big Mac® and a medium shake, only $7. Brunson says, “If you can copy and paste, then you too can have a webinar that converts!” You... [Read more]

Just like any other social media platform, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them. HubSpot has published a guide ‘Best TikTok Hashtags in 2022’ to help marketers achieve better marketing results. Erin Rodrigue says, “Hashtags have the power to expand... [Read more]

Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts. MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm... [Read more]

Here is Copyblogger’s new podcast episode ‘How To Analyze Your Competition’s SEO’. Watch the podcast to improve your own SEO strategy. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO.... [Read more]

LinkedIn has grown in importance to marketers over the years. That's while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focussed on business relationships. ... [Read more]

Social Media Examiner has published a new video ‘Facebook Ads Updates’ explaining Facebook advertisements. This video covers the following: Lead filtering with Instant Forms Visually Customizable Instant Forms Native Delivery of Gated Content Delivery via Instant Forms Get Quote Button and Sticker on Instagram More 3rd Party CRM Integrations... [Read more]

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client. AdWeek is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’... [Read more]

Creating quality content is one thing and making it available to our audience is the other. With right publishing channels, you can make your content accessible. Watch IMPACT’s new video ‘Make Your Content Easier to Find’ for some useful tips. The IMPACT team says, “Are you creating content consistently, but constantly feel like... [Read more]

MarketingBlocks is packed with world-class features, such as an AI-powered graphics editor, video editor, text to speech editor, page builder, inbuilt translator, resizing wizard and SO MUCH more.... [Read more]

IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking. John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard. 1. Customer acquisition... [Read more]

Augmented Reality(AR) and Virtual Reality(VR) technologies are here and giving sales and marketing unrivaled opportunities to deliver an exceptional buying experience and competitive edge. Bigtincan is hosting a webinar ‘Augmented and Virtual Reality is Taking the Buying Experience of the Future to the Next Level’ on Wednesday, June 22,... [Read more]

GIFs are quite more engaging than static images. They get 167% more click-throughs than tweets with static images, and the engagement rate for a post with a GIF increases 20%. Social Media Examiner contributor Anna Sonnenberg has published an article on creating and using GIFs in your Twitter marketing. She says, “On Twitter, most videos are... [Read more]

Francis Ochoco has been studying how crypto functions in the marketplace. He has found a way for you to build a crypto account without investing your personal finances in buying it. More and more merchants are accepting crypto currency in payment. Getting your feet wet in crypto without risking any money is a wise move in light of direction online business is heading.... [Read more]