To achieve online marketing success, you need to stay connected with your target audience. Conversion can be achieved only by engaging the customers with proven tactics. Braze has published a new e-book ‘Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know’ to help you improve customer engagement.... [Read more]

Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success. Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020. Lawrence says, “Staying on top of the speed of change... [Read more]

Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions. Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content. Cetinkaya says, “Great... [Read more]

“Arbitrage” is just a fancy word for the normal activity of thousands of businesses. They buy products at a wholesale or “insider” price and then resell them at a higher retail price. The major sellers of books, music and movies on eBay do just that, for example. They find low-cost sources for products their customers like, then... [Read more]

Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits... [Read more]

Amazon has moved beyond an e-commerce platforms. It offers businesses an ability to utilize its tools and services for increasing sales and achieving growth. Merkle contributor Melissa Reilly has shared three ways you can leverage Amazon for acquiring new customers. Reilly says, “For years, some advertisers have hesitated to invest... [Read more]

The concept of improving the accessibility of website content refers to reducing basic barriers to comprehension. You can make content accessible by adding alternative text for images and other graphics. Portent contributor Travis McKnight has shared four strategies to write accessible website content. McKnight says, “The technical... [Read more]

If you are interested in improving your online marketing success, there’s a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it’s called Madsense Revamped. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many improvements and have... [Read more]

Interactive content can help you to move closer to the customers and improve your sales. Conversational content can help you to improve customer engagement. Content Marketing Institute is hosting a webinar on ‘5 Ways to Turn Your Content Into a Conversation’ on Tuesday, December 17 , 2019 at 2.00 pm EST. CMI team says, “Creating... [Read more]

To establish your business, it is very important to reach out the right audience and influence them. Persuasion works as a key to leading them to take purchase decisions. And to persuade them you need good command over copywriting. HubSpot contributor Rebecca White has shared four tips to help you create effective branding messages. White... [Read more]

According to a Smart Insights study, there are 3.484 billion social media users across the globe. With the rising platforms, the number of social media users is expected to grow further. Social Media Today team has hosting a Twitter chat on ‘Predicting 2020 Social Media Marketing Trends’ on Tuesday, December 17 at 12 pm EST. SMT... [Read more]

Today, Cindy Donovan releases Hammock Suite. She describes it as "a beginner friendly way to see profits without having to worry about failure". This is completely usable by beginners. It is based on the cut and paste process, requiring no tech skills and no background in online marketing... [Read more]

In today’s competitive world it has become extremely challenging to achieve success online. You need to develop a strong strategy that allows you stand out in the crowd. The Social Media Examiner team has published a new video ‘How to Stand Out In a Crowded Marketplace’ featuring Michael Stelzner. SME team says, ”... [Read more]

In the coming year, social media platforms will provide the most benefit to businesses that focus on creating quality video content and, more generally, “ephemeral” content (rich media, primarily images and videos). Business 2 Community contributor Anna Bredava has shared six social media marketing predictions for 2020. Bredava... [Read more]

LinkedIn has turned out to be a powerful tool for marketers to increase their connection, generate more leads, promote their brand, and continue to build more sales. In increasingly competitive market LinkedIn allows you to create a strong online presence. Neil Patel has published a new podcast episode ‘7 Ways To Skyrocket Your LinkedIn... [Read more]

Google can contribute to your website's success or contribute to its downfall, depending on how it estimates your site's value to their search clients. Google looks for "signals" that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking... [Read more]

Blogging is a marketing activity that helps you to enhance your reach to the specific audience and improve our sales. With right optimization strategies you can acquire more traffic and have bright chances for growth. Neil Patel has published a new video titled ‘How to Optimize Your Blog to Get Explosive Traffic Growth in 2020’ to... [Read more]

The MOZ team has published ‘Spectator to Partner: Turn Your Clients into SEO Allies’ video featuring Kameron Jenkins in the ‘Best of Whiteboard Friday’ series. MOZ team says, “Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding... [Read more]

Effective copywriting skills enable you to create an eye-catching ad copy. When it comes to Facebook advertising, you need to combine the ephemeral content to create a high-performing ad copy. To help you achieve Facebook advertising success by writing a strong ad copy, Social Media Examiner contributor Michael Stelzner has published a new podcast... [Read more]

Page Rank is a measure of how much search engines (specifically, Google, but other search engines usually agree) value your site and send searchers to it for relevant queries. A high page rank indicates Google likes the site. At takes time and effort to build high page rank for a site. Rarely does a site earn high page rank quickly... [Read more]

By learning the digital marketing predictions from experts you can prepare a strategy that could work in future. Neil Patel has published a new podcast episode titled ‘7 Marketing Trends for 2020’. Patel says, “In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some... [Read more]

It is always difficult to find your first follower or customer. Whether it is your blog, podcast or webinar, you have to put in a lot of efforts to grab people’s attention. Copyblogger’s Sonia Simone has shared seven ways to find readers and subscribers for your content. Simone says, “Keep digging and keep researching... [Read more]

The new year is almost here so you should prepare your marketing tools to achieve more milestones. With increasing Internet usage, the digital marketing domain has bright scope for further growth. Jeff Bullas has shared five biggest trends that we may observe in 2020. Bullas says, “Statista projected that by the close of 2019, active... [Read more]

The new year is here and its time to sharpen your weapons for making most of your marketing efforts. You can do it by learning the concepts on using different tools to enhance your marketing campaigns. Unbounce contributor Colin Loughran has shared four lessons you can use to improve your marketing in 2020. Loughran says, “It’s been... [Read more]

In latest Marketing Week podcast episode, the Marketing Week team has compiled the best marketing campaigns of 2019 and offered their predictions for the coming year. Marketing Week team says, “In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard... [Read more]

Backlink creation is one of the most important processes in search engine optimization. Backlinks help you to build your website’s domain and page authorities, which directly contribute to search engine rankings. Exposure Ninja’s Tim Cameron has published a new video highlighting 12 ways to build backlinks on a budget. Cameron... [Read more]

Relevant captions can help you to get your image and video content on Instagram. Also when it comes to creating effective Instagram ads, you need to be careful about optimizing all the elements used in its creation. Social Media Examiner contributor Carmine Mastropierro has shared three ways to creating persuasive Instagram ads, captions and bios. Mastropierro... [Read more]