The HTTPS stands for Hypertext Transfer Protocol over Secure Socket Layer which is used to securely transfer information between computers over the world wide web. People trust the sites that have HTTPS certification. The State of Digital contributor Michael Chidzey has shared an article highlighting some statistics on impace of HTTPS on your... [Read more]

Acquiring new prospects and turning them into customers requires a combination of quality product and a strong marketing strategy. By understanding the human psychology you can improve your conversion rate. The HubSpot contributor Jeff Hoffman has shared seven ways to help you make the prospects respond. Hoffman says, “If a prospect... [Read more]

The Search Engine Journal team is hosting a webinar on ‘The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon Forever’ on Wednesday, April 10, 2019 at 2.00 pm ET. This webinar will be presented by Julia McCoy, CEO, Express Writers and Danny Goodwin, Executive Editor, Search Engine Journal. The SEJ team says, “Bad SEO... [Read more]

If you want more visitors to visit your site you need to offer a pleasant experience to them which can keep them coming again and again. Today more than 50% of your website visitors use mobile devices to access the Internet. Keeping this in mind you need to make your websites mobile-friendly. The QuickSprout team has shard 14-tips to help you... [Read more]

Hanapin is hosting a webinar on ‘Master Your Cross-Channel Paid Social Strategy’ on Thursday, April 18, 2019 at 1.00 pm ET. The Hanapin says, “With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your... [Read more]

The MarketingProfs team has published ‘2019 Marketer Happiness Report’. This report shares a study results on what some of the happiest and most successful marketers are doing to stay at the top in their domain. The MarketingProfs team says, “In the 2019 Marketer Happiness Report, we’re breaking from traditional... [Read more]

The MarketingProfs team has published an article titled ‘Five Future E-Commerce Marketing Trends’ featuring the trends in e-commerce marketing we may observe in the near future. The MarketingProfs team says, “E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small... [Read more]

Facebook is one of the most preferred social network for running your ads. With a variety of advertising options it fits with your budgets too. The Social Media Examiner contributor Luke Heinecke has shared four ways to help you reduce your Facebook advertising cost. Heinecke says, “A number of factors influence how much your Facebook ads... [Read more]

The HubSpot team has published ‘Guide to Pinterest Marketing’. This guide teaches how marketing on Pinterest can help you grow your business, convert more leads, and improve your website traffic. The HubSpot team says, “Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with... [Read more]

The Searchmetrics team has published a new podcast episode titled ‘What is the future of SEO and mobile optimization?’. Jordan Koene says, “Discover Cindy Krum’s mobile insights— author and CEO of MobileMoxie—and how the future of SEO will look dramatically different from today. To stay ahead of Google demands and emerging... [Read more]

In your drive to generate more leads, video could be a important element. Well planned video content can help you reach out to more people and achieve more conversions. Content Marketing Institute is hosting a webinar on ‘Using Video Content to Generate, Engage and Convert More Leads’ on Wednesday, April 3, 2019 at 2.00 pm ET. The... [Read more]

According to a Sensor Tower report Store Intelligence, the mobile app spend will grow 150% and reach $156 billion by 2023. Here are more statistics from the report: Apple’s app platform spending will reach $96 billion in the next five years Spending on Google Play will reach $60 billion Google Play’s top earning countries will be U.S., South... [Read more]

The Search Engine Journal has published a new guide called ‘Ecommerce Marketing in 2019’. This guide teaches you how to set up an ecommerce business and grow it globally. The SEJ team says, “We’ve partnered with WordStream and Moz to teach online retailers how to set up an ecommerce business, digital marketing trends, and... [Read more]

Social media platforms contribute a huge share of success when it comes to marketing and promotion of your products and services. The Convince & Convert contributor Lauren Teague has shared four trends that would influence your social media strategy in 2019. Teague says, “Nearly 2,000 marketers of businesses of all sizes responded... [Read more]

The Digital Marketing Depot has released a white paper titled ‘What Consumers Expect in the Age of AI’. It highlights the ways marketers can take right advantage of the Artificial Intelligence technology for better customer relationship. The DMD team says, “Even though 80% of businesses already use or plan to use chatbots by 2020,... [Read more]

Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through... [Read more]

The Convince & Convert team has published a new podcast episode ‘Why Social Media Customer Service Is Changing and What You Need to Do Next’. This episode is hosted by Jay Baer, Convince & Convert and Adam Brown, Salesforce. The Convince & Convert team says, “In this episode, Nicole walks us through the user behaviors... [Read more]

The Ezoic Inc. team has published a new podcast episode on ‘Digital Ad Spend, Content Personalization & SEO’. The Ezoic team says, “Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a... [Read more]

Improvements in your SEO tactics can help you to get better search engine results which will grow your business. The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on ‘The One-Hour Guide to SEO: Searcher Satisfaction’. In this one-hour video, Fishkin explains some useful tactics to achieve searcher satisfaction.... [Read more]

LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are: Lookalike AudiencesInterest Targeting with Microsoft Bing DataAudience Templates. The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One... [Read more]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Three: Ignite’. Jantsch says,”We’ve reached the third stage of the model for marketing maturity. Stage one was focused on building your house and getting the five most essential elements in order. Stage two was about getting those five... [Read more]

The MarketingProfs team has published a new podcast episode titled ‘Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts’ featuring Laura Gassner Otting. Kerry O’Shea Gorgone says, “Too often, we feel as though we’re not successful. Social media can make it seem as though everyone... [Read more]

The Later contributor Benjamin Chacon has published ‘Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More’ to help marketers make most from the Instagram marketing efforts. This guide features following content: Why You Should Create Instagram VideosHow to Create, Share, and Optimize Instagram VideosRegular Instagram... [Read more]