Ahrefs has published a new video ‘Digital Marketers: Stop Ignoring These Things’ featuring Sam Oh. In this video, you’ll learn important things in marketing that many digital marketers ignore but really shouldn’t. Ahrefs  [Read more]

Google continues to update its search algorithm to provide a better user experience. By coping with the algorithm changes, you can continue to get your share of web traffic. Neil Patel has published a new video ‘Do This Before Google’s Next Algorithm Update’ sharing some useful insights. He says, “Nervous about Google’s seemingly... [Read more]

AdSense is a Google product that lets YouTube Creators in the YouTube Partner Program get paid. Search Engine Journal contributor Ben Steele has published a step-by-step article on getting started with YouTube AdSense. He says, “To become eligible for the YouTube Partner Program and start using YouTube AdSense, you need to meet a set of... [Read more]

There are many affiliate marketers trying to attract clients for any offer you may promote. You need an edge to stand out from the majority and boost your conversion rates and increase your commissions. Three ways for growing your affiliate business. 1. Build a Responsive List Every marketer knows that building a list is critical for long-term success.... [Read more]

Blogging is a creative process. By publishing quality useful content on your blog, you can continue to create a large follower base. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 blogging mistakes to avoid in 2023. She says, “Fear that you’re missing some of these elements? It’s okay! We’re here to help you... [Read more]

Quality content can work for all. Effective content marketing helps you reach your target audience and achieve set goals. Copyblogger contributor Stefanie Flaxman has published an article on how content marketing can give an edge to small businesses. She says, “Whether you’re a brand or marketing manager for a brick-and-mortar business or a... [Read more]

Marketing Land is hosting ‘SMX Master Classes: Actionable search marketing training’ on March 1-3, 2023. Attend these master classes to discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. Session information: Advanced SEO training with Bruce Clay Advanced Google... [Read more]

James Renouf just released fascinating powerful AI software called AI Clone. It will create videos of people speaking your message. Here’s one he created of himself using this new tool. Remember this is not live; it’s AI-generated. So you can clone yourself with AI Clone and have your virtual self speak all your sales messages and training... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 SEO AI Tips to Implement Straight Away’ featuring Bastian Grimm. In this episode, Bastian shares five SEO AI tips to implement straight away, including: Content AI tools Brainstorming and timesaving Generate static imagery Generate video Prompt optimization. Rank... [Read more]

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. By approaching the right influencers, you can give a boost to your business. Search Engine Journal contributor Brian Frederick has published an article featuring the top 100 social media influencers worldwide. He says, “While... [Read more]

A Facebook giveaway is a popular subcategory of Facebook contests. Giveaways always involve the gifting of something of monetary value to the contest winner. Hootsuite contributor Alyssa Hirose has published an article featuring seven creative Facebook giveaway ideas for 2023. She says, “Running a Facebook contest is easy enough, but there’s... [Read more]

Rewardsly 2.0 is arguably the best mobile loyalty card and gift card systems creator ever released suitable for small businesses. It will auto-create no-contact digital loyalty card programs for “brick and mortar” businesses and online businesses, It includes smart QR-code technology and cloud rewards stores. Plus, with the advanced agency... [Read more]

A pillar page is a central piece of content that serves as the cornerstone for a topic cluster. A topic cluster is a collection of articles or blog posts on related topics within a subject that, together, provide a comprehensive understanding of that subject. MOZ contributor Lauren Fox has published an article explaining why and how you should add pillar... [Read more]

A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike. 3Q/DEPT has published an article explaining what makes a high-quality backlink. The 3Q/DEPT team says, “SEOs understand that backlinks play an important role in increasing your brand’s organic visibility.... [Read more]

Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics... [Read more]

The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video.... [Read more]

MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with... [Read more]

Search Engine Journal has published a new video ‘What Should You Do If Your Search Rankings Won’t Go Higher?’ sharing useful strategies to improve your search engine rankings. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk... [Read more]

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product... [Read more]

What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers. "If only a few can have it, then it must be something special, and I want to be one of the few," many readers will think.... [Read more]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer.... [Read more]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Five Frameworks to Create a Killer Content Strategy’ featuring Ali Wert. The CMI team says, “For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But... [Read more]

ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI. The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by... [Read more]

Video SEO is a process for optimizing traffic for your video content from Google, Bing, and other search engines. ClickZ contributor Benjamin Broomfield has published an article answering seven questions on video SEO improvement. He says, “Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023. It is an undeniably... [Read more]

ClickZ has published a new report titled ‘A Guide to Understanding How IP Data Helps Marketers’. The ClickZ team says, “An IP address is the unique address that identifies an Internet-connected device, be it a computer, mobile phone, connected TV or smart refrigerator. Without it, the Internet wouldn’t be able to tell one device... [Read more]