Digital experiences that rise, shine, and drive results - IM NewsWatch, February 4, 2025

February 4th, 2025 at 9:05 am EST
Internet Marketing NewsWatch
Tuesday, February 4, 2025

Enterprise SEO Platforms: A Marketer’s Guide [Guide]

Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s... [Read more]

Create digital experiences that rise, shine, and drive results, February 26 [Webinar]

Offering great digital experiences means creating seamless, engaging, and user-friendly interactions across websites, apps, and online platforms. By focusing on intuitive design, fast performance, and personalized content, businesses can enhance customer satisfaction, build trust, and drive long-term engagement in the digital world. Optimizely is hosting... [Read more]

Inspire Audiences With Vision, Not Repetition [Video]

Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere... [Read more]

AIBot Studio makes custom chatbots for all businesses #ad

Are you eager to dive into the booming AI chatbot market? Look no further than AIBot Studio—the perfect solution for both newcomers and seasoned professionals. This platform is designed for simplicity and scalability, enabling you to create stunning, high-converting chatbots in mere minutes. What makes AIBot Studio stand out? Its user-friendliness... [Read more]

GenAI in Marketing Content Production [Report]

Digital Marketing Depot has published a new report titled ‘GenAI in Marketing Content Production’. The DMD team says, “More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and... [Read more]

A Global Career in B2B Marketing [Video]

Digital Marketing Institute has published a new video ‘Real Career Stories: A Global Career in B2B Marketing’. The DMI team says, “Curious to know how others got to where they are today in their career? On the DMI podcast we get to chat with all sorts of digital marketing professionals – but their career journeys are all unique. In... [Read more]

Understanding Marketing Funnel Automation

Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says,... [Read more]

AI Franchise: Michael Chaney’s Hands-Free AI-Managed Business #ad

Michael Chaney is letting you franchise AI Franchise, a proven $247,584.65 business for less than ten bucks – because he wants to help the little guy… 100% Newbie-Friendly: No Tech Skills Needed, No Monthly Fees, No Paying For Ads, No Learning Required, No Website Needed, No BS… Check out his franchise business here: AI Franchise.  [Read more]

Five Things to Avoid in Content Marketing

MarTech contributor Moni Oloyede has published an article featuring information on five content killers that ruin results and how to fix them. She says, “The truth is that your audience is bombarded with content every day. If yours doesn’t stand out, deliver value and connect with the right people, it won’t get the attention it deserves. Here... [Read more]

This AI Is 96% CHEAPER Than GPT & Works Better [Podcast]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Is 96% CHEAPER Than GPT & Works Better (DeepSeek-R1)’. The HubSpot team says, “Is open source AI the future of marketing... [Read more]

Four Expert Tips for Creating Engaging YouTube Video Content

Creating good YouTube content is crucial for capturing viewer attention and building a loyal audience. High-quality videos enhance engagement, boost channel growth, and establish a strong online presence. Search Engine Journal contributor Ben Steele has published an article explaining why making a good YouTube video is hard and four tips to create quality... [Read more]

AiSpokeStudio: Revolutionizing Video Creation with AI Avatars #ad

AiSpokeStudio is a groundbreaking platform that allows users to create professional videos using AI digital avatars. This tool (being launched today by FireLaunchers and Eric Holmlund) is designed to improve conversions, engagements, and ROI with zero production costs and no technical skills required. It offers a commercial license for a limited time,... [Read more]

Tips to optimize content for AI search and agents

AI optimization enhances performance, efficiency, and accuracy by fine-tuning algorithms, data processing, and decision-making. This leads to faster insights, reduced costs, and improved user experiences across various applications. Search Engine Land contributor Jed White has published an article featuring useful tips to optimize your content for AI... [Read more]

Tell Stories That the C-Suite Wants To Hear [Video]

Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’. The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content... [Read more]

This AI Prompt Gets You Customer Insights in 5 Minutes [Podcast]

Proper AI prompts ensure accurate, relevant, and high-quality responses by guiding the model effectively. Well-structured prompts enhance efficiency, reduce misunderstandings, and maximize the potential of AI for problem-solving and creativity. HubSpot has published the latest episode... [Read more]

Humanizzer: AI that sounds human; build in 60 seconds & sell #ad

Humanizzer creates Lifelike AI agents in just 60 seconds—agents that engage, convert, and work for you or your clients 24/7.... [Read more]

Is Search Dying and Does Content Really Matter Looking Ahead [Podcast]

Search and content marketing work together to enhance online visibility, attract organic traffic, and engage audiences with valuable information. By optimizing content for search engines and user intent, brands can drive long-term growth and establish industry authority. Social Media Examiner has published... [Read more]

Your Guide To Real-Time Bidding for Programmatic Ads

Programmatic ads automate the buying and placement of digital ads using AI and real-time bidding, ensuring precise targeting and cost efficiency. This data-driven approach maximizes ad performance by reaching the right audience at the right time across multiple platforms. HubSpot has published a guide to ‘Real-Time Bidding for Programmatic Ads’. Martina... [Read more]

Create High-Impact Content Using Backward Design [Video]

Quality and high-impact content is essential for capturing audience attention, building credibility, and driving engagement. Well-crafted content not only informs and inspires but also strengthens brand authority, boosts conversions, and enhances overall communication effectiveness. MOZ has published the latest episode of the Whiteboard Friday video... [Read more]

Stealth AI: Unlimited Untapped Free Buyer Traffic #ad

Stealth AI is for you if you are tired of spending hundreds of dollars on low-quality, expensive paid traffic. This tool allows you to leverage an untapped, free traffic source for life, generating, in some cases, up to 1,845 buyer leads daily (Your results may vary.) And during launch week, you can take advantage of a "30% discount" across all products with coupon code STEALTH4.... [Read more]

3 SEO Insights and Tips for 2025, February 25 [Webinar]

In 2025, SEO is driven by AI-powered search engines, prioritizing user intent, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and personalized search results. Voice and visual search continue to rise, making semantic optimization and high-quality, interactive content essential for rankings. MarketingProfs is hosting a webinar ‘3... [Read more]

Should You Still Use WordPress? [Answered]

Search Engine Journal contributor Alex Moss has published an article answering the question ‘Should You Still Use WordPress?’. He says, “The first version of WordPress was released on May 27, 2003. Its unique architecture, combined with it being open source, saw a surge in popularity – now dominating (as of December 2024) 43.7% of... [Read more]

Guide to SEO forecasting with Google Sheets

SEO forecasting helps predict traffic trends, keyword performance, and algorithm impacts, enabling data-driven strategy adjustments. By anticipating changes, businesses can stay ahead of competitors, optimize resources, and maximize organic growth. Search Engine Land has published ‘Guide to SEO forecasting with Google Sheets’. Sara Taher... [Read more]

The State of CTV, February 20 [Webinar]

Connected TV is rapidly evolving, allowing advertisers to reach high-value audiences through premium and engaging content. Adweek is hosting a webinar ‘The State of CTV’ on Thursday, February 20, 2025, at 1.00 pm ET. The Adweek team says, “As inconsistent data and measurement cause advertisers to question the value of their... [Read more]

Guide To Buiding An Audience Profile

An audience profile helps businesses understand their target customers’ demographics, behaviors, and preferences, enabling more effective marketing strategies. It ensures personalized messaging, higher engagement, and better conversion rates. HubSpot contributor Kayla Schilthuis-Ihrig has published an in-depth article explaining the audience profile... [Read more]


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