As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable... [Read more]

HubSpot has published a new video ‘How to Start Marketing Your Small Business on Social Media in 2022’ sharing some useful tips on using social media to promote your business. The HubSpot team says, “Make short and long-term gains with these social media strategies designed for small businesses. This video will show you how to use... [Read more]

To manage your email marketing, social media presence, and SEO, you need the right digital marketing tools. Aurelius Tjin has published a new YouTube video featuring eight useful digital marketing tools you can use to grow your business. He says, “In this video, you’ll learn 8 useful DIGITAL MARKETING TOOLS to grow your business. I’ve... [Read more]

Host Legends was just launched. It is a specialized hosting solution for media. Its main advantage over hosting your media on your own site is that its servers are super-fast so that your media don’t slow down the page load speed of your site, which is good for ranking in the SERPs and which pleases your site visitors. And it has one more important... [Read more]

Keyword difficulty is a metric used to determine how difficult it is to rank for a keyword. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either. Practical E-commerce contributor Ann Smarty has published an article featuring useful tips on assessing keyword difficulty, She says, “Identifying... [Read more]

MOZ has published a new Whiteboard Friday episode ‘Moneyball is the Future of SEO’ featuring Will Critchlow. The MOZ team says, “Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear... [Read more]

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Patrick Dang has published a new video ‘Top 5 Cold Email Tips to Dominate B2B Sales’ featuring five email marketing tips to grow your b2b sales. He says, “Learn the Top 5 Cold Email... [Read more]

If there is one thing your business can’t survive without, it’s qualified leads. UpViral has you covered. Normally, collecting leads through ads is expensive, and may not give you the results you want. Even worse, after you pay, you end up with fake (and thus, worthless) email addresses, And that means you may on lead gen with little to show for... [Read more]

You need the right tools to achieve social media marketing success. With proven set of tools, you can grow your online reach and get more customers. Watch Neil Patel’s latest video ‘My 7 Favorite Social Media Tools (That Are Free)’ to discover some useful social media tools. He says, “My seven favorite social media tools that... [Read more]

Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, Page One Power link-building... [Read more]

Small and medium businesses, startups, and marketers sometimes struggle with creating blog posts that attract relevant organic search traffic. Search Engine Journal is hosting a webinar ‘6 Keys to Effective Content That Ranks High on SERPs Right Now’ on Wednesday, September 7, 2022, at 2.00 pm ET. The SEJ team says, “Join this next... [Read more]

Launching tomorrow: SocialAgency360. SocialAgency360 is a results-driven social media agency solution with the combined power of a robust content marketing and social media management platform. It enables businesses, publishers, brands, agencies, and startups to find, create, and share the best performing content consistently and increase their traffic,... [Read more]

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Search Engine Journal has published ‘Off-Page SEO: An In-Depth Guide’ sharing some actionable strategies that show how to succeed online with it. Roger Montti says, “Off-page SEO matters because a website lacking citations... [Read more]

Your blog content needs a catchy headline and a clear introduction. The blog post introduction helps you brief your readers on what they are going to explore. Copyblogger’s Brian Clark has published an article featuring five easy ways to open your blog post with a bang. He says, “Here are five ways to open your blog post that you can incorporate... [Read more]

Paid social media refers to online advertising. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences. Search Engine Journal’s Jason J. Zotara has published ‘Paid Social Media: A Guide To Social Advertising Success’ to help you craft... [Read more]

Tim Ikels is offering his own Lazy Commissions to keep you from going down the same path he did, wasting his time and his money. And he is giving it to you at no charge (that is, free.)... [Read more]

Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek... [Read more]

There is a huge potential for local businesses to win from the search engines with the growth of Internet-connected mobile devices. seoClarity contributor Aidan McClain has published an article featuring 15 best tools for local SEO. He says, “As an SEO platform for enterprise businesses, we think the best kind of customer is an informed customer.... [Read more]

Rank Ranger has published a new episode of The In Search SEO Podcast ‘Four Warning Content Localization Flags to be Aware’ featuring Isaline Muelhauser. The Rank Ranger team says, “In this episode, Isaline will share four content localization red flags, including: Unusually low KPIs for a translated language Receiving traffic from... [Read more]

Teaching Matrix is an all-in-one platform where you can create and sell online courses, trainings, and other digital products. Big-name course platforms are generally too expensive for small businesses and educational institutions to afford. but now, with Teaching Matrix, even solo entrepreneurs can afford to build an online course catalog. This new... [Read more]

A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance. The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful... [Read more]