Digital Marketing For Small Business - IM NewsWatch, September 19, 2023

September 19th, 2023 at 8:45 am EST


 

IM NewsWatch

You Have Been Thinking About AI The Wrong Way [Video]

Neil Patel has published a new video ‘You Have Been Thinking About AI The Wrong Way’. He says, “Artificial Intelligence (AI) has become one of the most transformative and talked-about technologies of the 21st century. From self-driving cars and virtual assistants to personalized content recommendations and medical diagnostics, AI’s... [Read more]

Digital Marketing For Small Business [Guide]

HubSpot has published a new guide ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message marketing Effective... [Read more]

HubSpot on Achieving Inbox Zero in Gmail

Inbox Zero is a popular email management method aiming to help you keep your inbox organized and free of clutter by responding to or deleting emails as quickly as possible. HubSpot contributor Lindsay Kolowich Cox has published an article featuring useful strategies on getting to Inbox Zero in Gmail. She says, “Here’s how to set this up... [Read more]

Yellow Brick Formula goes live today; earlybird training @ 10 NY time #ad

We have been telling you about the upcoming training by Sean Donahoe on his Yellow Brick Formula. Over the last week, he has uploaded 3 teaser videos to whet your appetite for this training (They are still available here.) Today, he gives you the details on the process he has used to build this online business for himself and how your can do the same.... [Read more]

Reminder- Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales, September 20 [Webinar]

This is a reminder for the Adweek webinar to be held on September 20, 2023. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing... [Read more]

Reminder- 7 Key Metrics In Measuring Content Effectiveness, September 20 [Webinar]

This is a reminder for the Search Engine Journal webinar to be held on September 20, 2023. Search Engine Journal is hosting a webinar ‘7 Key Metrics In Measuring Content Effectiveness’ on Wednesday, September 20, 2023, at 2.00 pm ET. The SEJ team says, “Join Wayne Cichanski from iQuanti, along with Rachel Schardt and... [Read more]

How to Repurpose Your Old Content [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Repurpose Your Old Content’ featuring Ross Simmonds. The MOZ team says, “Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results... [Read more]

No Hurdles D4U Funnel gets your online business running in minutes #ad

Now you can build a list and create an online income without any of the technical hurdles. No HTML, no FTP, no hosting - have your No Hurdles Funnel up and running in a matter of minutes... [Read more]

AI Unlocks a New Era of Privacy-Compliant Customer Insights, September 28 [Webinar]

Marketers face an unpredictable future of data scarcity, making it harder for them to derive insights from first-party data sets. Adweek is hosting a webinar ‘ AI Unlocks a New Era of Privacy-Compliant Customer Insights’ on Thursday, September 28, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how these new clean room solutions... [Read more]

How to Build a Sales Plan: The Step-by-Step Guide [Guide]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb content marketing expert Leah Messenger has published a ‘How to Build a Sales Plan: The Step-by-Step Guide’. She says, “Creating a robust sales plan is really handy to anyone that works... [Read more]

Reminder- The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI, September 19 [Webinar]

This is a reminder for the Adweek webinar to be held on September 19, 2023. Adweek is hosting a webinar ‘The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI’ on Tuesday, September 19, 2023, at 12.00 pm EDT. The Adweek team says, “Chris Hay, CTO of IBM iX, Dries Buytaert, CTO of Acquia, and Jake Athey, VP of product... [Read more]

Genesis: the easiest way to build an Amazon affiliate store #ad

Genesis is the new (and world’s first) All-In-One AI-Powered Amazon automated store builder app. It is a ready-made solution that brings passive profits. With Genesis, you’ll work whenever you want for only as long as you like. You’re in complete control. Take a look at what you are getting: If you’re looking for an easy beginner-friendly... [Read more]

Reminder- How B2B Brands Grow: The Science of Marketing Effectiveness, September 19 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on September 19, 2023. MarketingProfs is hosting a webinar ‘How B2B Brands Grow: The Science of Marketing Effectiveness’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarTech team says, “In this webinar, Ty Heath, director of market engagement at the B2B Institute, shares... [Read more]

The Ultimate Guide to Sales Projections

A sales projection is a financial technique that estimates the amount of revenue a company expects to earn in the future. It’s also known as a sales forecast. HubSpot has published ‘The Ultimate Guide to Sales Projections‘. Althea Storm says, “Projecting sales (and revenue) helps business leaders make informed decisions about... [Read more]

Five Ways that Generative AI is Changing Search [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘Five Ways that Generative AI is Changing Search’ featuring Ben Howe. The Similarweb team says, “We’ve all seen the AI headlines recently and on this episode, we’re aiming to separate the facts from the scare stories. How much is generative AI... [Read more]

Deena, mother of 3, makes 1.5k per day (Profit Singularity Case Study) #ad

Deena uses Profit Singularity to earn a full-time living for her family as an affiliate marketer. On her best day she earned $1,555. (You may do better, worse, or nothing at all, of course, but her example can be an inspiration to all of us.)... [Read more]

Short-Form Video Strategy for Business With Reels and TikTok [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Short-Form Video Strategy for Business With Reels and TikTok’ featuring Jera Bean. The SME team says, “Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more... [Read more]

Debugging Core Web Vitals with Chrome Devtools [Video]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’. The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools. Google... [Read more]

International SEO: Strategy to Boost Worldwide Traffic [Video]

Ahrefs has published a new video ‘International SEO: Strategy to Boost Worldwide Traffic’. In this video, you’ll learn how to do international SEO and expand your online reach globally to new markets. Ahrefs  [Read more]

7 Factors to Help You Decide Which Business To Start [Video]

Neil Patel has published a new video ‘7 Factors to Help You Decide Which Business To Start’. He says, “Starting a business or making crucial decisions within an existing one is akin to embarking on a complex journey through uncharted terrain. Just as a seasoned explorer equips themselves with the right tools and knowledge, a successful... [Read more]

How to create an SEO forecast [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to create an SEO forecast’ featuring Tom Mansell. The MOZ team says, “Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate... [Read more]

CMI Highlights Seven Roles of a Content Marketing Team

Successful marketing requires teamwork. People having a variety of experiences can strengthen the marketing process and achieve the set goals. Content Marketing Institute contributor Robert Rose has published an article highlighting seven core roles of a content marketing team. He says, “Don’t see these roles as a new head count, though for... [Read more]

Winning the Shopper Journey: From Choice to Checkout, September 21 [Webinar]

Consumer behavior is transforming at an extremely rapid pace and it can be a challenge to keep up. Adweek is hosting a webinar ‘Winning the Shopper Journey: From Choice to Checkout’ on Thursday, September 21, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from experts at Vericast, who will reveal new consumer research and uncover... [Read more]

From Clueless to Successful: Charles Miller’s Journey of Learning and Growth [Podcast]

Copyblogger has published the latest podcast episode ‘From Clueless to Successful: Charles Miller’s Journey of Learning and Growth’. The Copyblogger team says, “In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles’ journey into... [Read more]

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