Data Insights in Digital Marketing - IM NewsWatch, September 13, 2022

September 13th, 2022 at 7:38 am EDT


 

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Data Insights in Digital Marketing [Podcast]

Digital Marketing Institute has published a new podcast episode ‘Data Insights in Digital Marketing’ featuring Will Francis and Chris Penn. The DMI team says, “As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats... [Read more]

Five Steps to Create Rewarding Video Content

Video is the lifeblood of today’s marketing. It helps you make your marketing more persuasive. Social Media Examiner has published an article featuring five steps to easily batch videos for reels, shorts, and TikTok. Anna Sonnenberg says, “When you map out a content creation workflow, you can publish short-form video efficiently while optimizing... [Read more]

The Ultimate Guide to Starting a Podcast

HubSpot has published ‘The Ultimate Guide to Starting a Podcast‘ featuring a checklist to help you start your first podcast the right way. Lestraundra Alfred says, “Podcasting is a fast-growing medium with 62% of people aged 12 and over listening. Having a podcast is a great way to get in front of your audience to build connections,... [Read more]

Ace app puts TikTok to work in your business #ad

The Ace app is a brand new app that lets you tap into TikTok for ongoing Clickbank sales. This new tool was just released by the Billy Darr team. With Ace, you’ll work whenever you want for as long as you like. You’re in complete control. This new app is automated and can work on its own. Darr says you can only work when you want to. If... [Read more]

Make Your Marketing Stand Out This Holiday Season, September 29 [Webinar]

Get ready for the biggest shopping season of the year! Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022, at 1.00 pm EDT. The MarTech team says, “With... [Read more]

What’s REALLY Working in SEO [Podcast]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘What’s REALLY Working In SEO’ featuring Craig Campbell. Loren Baker says, “It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly... [Read more]

What Is Cost Per Click (CPC)? [Answered]

Search Engine Journal contributor Brooke Osmundson has published an article explaining the Cost Per Click (CPC) bidding. She says, “CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to... [Read more]

VStores: Helps business become ‘Metaverse’-ready #ad

With VStores360, you can create interactive virtual tours and stores for your own use or for sale. Would you like to sell a service that every business needs? One that they have trouble finding someone to supply? One that you can deliver quickly while earning a good profit? Interactive Virtual Tours and eCom Stores are becoming a “must have”... [Read more]

Boost Organic & Paid Traffic: How to Bring Your SEO & SEM Teams Together, September 14 [Webinar]

Both organic and paid traffic is the essential elements of your business. With well-researched search engine marketing strategies, you can continue to get more and more traffic. Search Engine Journal is hosting a webinar ‘Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together’ on Wednesday, September 14, 2022, at... [Read more]

Getting Started with the Metaverse [Guide]

The term Metaverse is used to describe a combination of virtual reality and mixed reality worlds accessed through a browser or headset, which allows people to have real-time interactions and experiences across distance. Social Media Examiner has published a new guide ‘Getting Started with the Metaverse’. Michael Stelzner says, “In... [Read more]

Google September 2022 Core Algorithm Update is Here

Google Search Central has announced a core algorithm update that may reflect noticeable changes to search results. The rollout could take 2 weeks to complete. More information available on Google Search Central  [Read more]

ReachOutSuite: Personalized videos for reaching out to prospects #ad

If you’re looking for a new way to start or grow your business, ReachOutSuite platform lets you reach out to clients and potential clients with new services you believe they would be interested in. ... [Read more]

Guide to Social Media Analytics

Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization’s strategic business decisions. Search Engine Journal contributor Kristi Hines has published ‘Social Media Analytics: A Guide to Get Started’. She says, “Ultimately, social media analytics gives... [Read more]

Facebook Advertising Updates: Advantage+, New Targeting, and More [Podcast]

Social Media Examiner has published a new podcast episode ‘Facebook Advertising Updates: Advantage+, New Targeting, and More’. Watch this video to explore Facebook ads changes with Social Media Examiner featuring Jerry Potter with Allie Bloyd. Social Media Examiner  [Read more]

Customer Acquisition in a Privacy-Dominant World, September 14 [Webinar]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable... [Read more]

Courserious 2.0 Advanced eLearning Business App #ad

Courserious 2.0 is loaded with features and assets that will build your online learning business (it will be an online academy, actually) quickly, professionally, and populated with a started set of courses.... [Read more]

Voice is the New Logo [Video]

Content Marketing Institute has published a new #CMWorld Community video ‘Voice is the New Logo’ sharing information on the importance of brand voice. Content Marketing Institute  [Read more]

Use These Blog Post Templates to Write Better SEO Content [Video]

Ahrefs has published a new video ‘Use These Blog Post Templates to Write Better SEO Content’ to help you get more traffic to your blog. The Ahrefs team says, “The four blog post templates we’ll cover in this video are: list posts (listicles) step-by-step guides definition posts beginner’s guides Listicles usually consist of non-chronological... [Read more]

Six Link Building Myths and Misconceptions

Link building helps your business increase its visibility to potential customers. It is an essential element considered by search engines. Wix SEO Hub contributor Debbie Chew has published an article featuring six myths and misconceptions about link building. She says, “Link building is the most misunderstood of the three pillars of SEO (the... [Read more]

Cheetah for WordPress: drag-and-drop, easy-to-use website builder #ad

With Cheetah for WordPress, you can build high converting sales funnels, pages and websites in minutes using its easy-to-use Drag & Drop editor.... [Read more]

Building A Connected Customer Experience [Video]

HubSpot has published a new video ‘Building A Connected Customer Experience’ from Inbound 22 featuring Stephanie Cuthbertson, HubSpot’s Chief Product Officer. HubSpot  [Read more]

Here’s What You Should Know about Google’s Helpful Content Update 2022

Last month, Google has released the August 2022 helpful content update. The new helpful content update specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. Squirrly has published an article featuring key things about this update. The Squirrly team says, “Here... [Read more]

Five Steps to Build Successful Content Pillars

A content pillar is a comprehensive article or series of articles used as the foundation for other smaller, more digestible pieces of content. Content pillars may also be referred to as content cornerstones. Ahrefs contributor Si Quan Ong has shared five steps to help you build successful content pillars. He says, “Follow the steps below to create... [Read more]

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