Dark Side of Marketing Technology - IM NewsWatch Newsletter, November 11, 2020

November 11th, 2020 at 7:45 am EST


 

IM NewsWatch

Wednesday, November 11, 2020

Advertisers Guide to Increasing Revenue without Increasing Spend [E-book]

ClickZ has published a new e-book titled ‘Advertisers Guide to Increasing Revenue without Increasing Spend’. The ClickZ team says, “The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Marketing teams everywhere are prioritizing smart... [Read more]

ClickZ on Dark Side of Marketing Technology

Technology has become an integral part of marketing and other business operations today. It supports marketing in various forms such as email, digital, and social. ClickZ contributor Jacqueline Dooley has published an article highlighting the dark side of marketing technology (martech). Dooley says, “A survey by the World Advertising Research... [Read more]

How to Plan a Virtual Event in 8 Easy Steps, November 12 [Webinar]

Content Marketing Institute is hosting a webinar ‘How to Plan a Virtual Event in 8 Easy Steps’ on Thursday, November 12 at 1.00 pm ET. The CMI team says, “According to a NewsCred Insights survey, 78% of marketers expect to increase budgets for virtual events. In this on-demand presentation, learn the virtual event planning fundamentals... [Read more]

Master Resale Rights Software Firesale #ad

At 11 AM EST, Diego Duarte is releasing his Master Resale Rights Software Firesale, with 5 applications, all developed by the Duarte team, that can improve your business in multiple ways: 1. Use them to build your marketing funnels, etc. Your business will run smoother. 2. Sell them to other businesses. They could use the improved productivity these... [Read more]

How to Easily Analyze Your Facebook Ads Using Ads Manager [Video]

Social Media Examiner has published a new video ‘How to Easily Analyze Your Facebook Ads Using Ads Manager’ featuring Allie Bloyd. The SME team says, “Do you wish there were an easier way to analyze your Facebook ad results? Want to customize what you see in Facebook Ads Manager? Facebook advertising expert Allie Bloyd explains how... [Read more]

Four Ways to Improve Your Instagram Influencer Campaigns With Ads

By reaching out influencers on Instagram network, you can continue to grow your online sales. Integration of advertising tactics can help you to create a lasting impact on your target audience. Social Media Examiner’s Masha Varnavski has shared four ways to help you amplify your Instagram influencer campaigns with ads. Varnavski says, “Here’s... [Read more]

Everything You Should Know about Google AMP

Google’s Accelerated Mobile Pages open-source project is designed to revolutionize mobile content consumption. It enables you to serve your contents instantly on mobile. WordStream has published a comprehensive article on Google AMP and its impact on SEO. The WordStream team says, “Before we get into the pros and cons of Google AMP, it’s... [Read more]

The Flexitarian Diet PLR: Build your business in the diet niche #ad

Today, Sorin Constantin releases The Flexitarian Diet PLR for anyone who wants to sell in the diet niche. This book addresses one of the most popular online topics, dieting, and gives you a complete diet guide book that leads the dieter though the many decisions they might need to confront during their diet. And it has a special twist that should make... [Read more]

Instagram Stories Tip for Better Engagement [Video]

How to leverage the power of local search in your 2021 marketing strategy, November 12 [Webinar]

Search Engine Land is hosting a webinar ‘How to leverage the power of local search in your 2021 marketing strategy’ on Thursday, November 12 at 1.00 pm EDT. The SEL team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for... [Read more]

Your Guide to Measuring Google Ads Sitelink Performance

The Google Ads Sitelink extension enables you to improve your search engine marketing by providing your target users with more contextual content on your website. Portent contributor Brent Remigio has shared a comprehensive article on measuring the Google Ads Sitelink performance. Remigio says, “To ensure you’re getting the most out of your... [Read more]

How to Use Content to Fuel Your Demand Gen Engine, November 11 [Webinar]

Content Marketing Institute is hosting a webinar ‘How to Use Content to Fuel Your Demand Gen Engine’ on Wednesday, November 11 at 2.00 pm ET. The CMI team says, “Content is the fuel to any demand generation engine – without some form of content, demand generation campaigns are nearly impossible to create and execute. And without... [Read more]

Speechdio: Convert any text to realistic voice-over #ad

Speechdio, just released by Andrew Darius, solves one of modern online marketing's biggest problems: the high cost of voice actors. They are expensive. The one we have employed charges his regular customers $6 per minute. Casual buyers pay even more. But now you don't need to hire expensive voice-over performers because this new text-to-voice software creates natural, realistic voice tracks for all your videos, website, even your answering machine messages, whatever you need... [Read more]

Instagram Stories Tip for Better Engagement [Video]

Marketing On LinkedIn [Video]

Neil Patel has published a new video titled ‘Marketing On LinkedIn’ as a part of LinkedIn Unlocked series. He says, “Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re... [Read more]

Five Ways to Boost Lead Generation with Content Marketing

Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can... [Read more]

Five Ways to Boost Lead Generation with Content Marketing

Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can... [Read more]

Boost the power in your Powerpoint videos, presentations, etc. #ad

Powerpoint has a lot of uses in the world of online marketing. Recently, marketers have used it to make videos, but for many years it has been the tool of choice for presenting ideas to potential customers, outsourcers, and teams. But the sad thing is that many Powerpoint presentations don't grab people's attention because of lackluster visual appearance. They look boring. No matter how good the information, they don't hold people;'s attention... [Read more]

Instagram Stories Tip for Better Engagement [Video]

LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [Podcast]

Search Engine Journal has published a new podcast episode ‘LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld. The SEJ team says, “Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new... [Read more]

Four Steps to Make SEO-Friendly WordPress URLs

SEO-friendly WordPress URLs are highly useful in getting higher ranks in search engine results and get more traffic to your website or blog. Search Engine Journal contributor Corey Morris has shared four steps to help you make SEO-friendly WordPress URLs. He says, “In this article, you’ll learn four tips to ensure your WordPress URLs are SEO-friendly. They... [Read more]

How to Identify a Problem with Your SEO [Podcast]

Vertical Leap has published a podcast episode ‘How to identify a problem with your SEO’ to help you identify and resolve problems with your SEO. The Vertical Leap team says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists... [Read more]

Arbitrage Pro: low-cost, scalable internet business #ad

Jamie Lewis has just released Arbitrage Pro, new software that finds you the two things you need to succeed online: 1. Products you can profitably sell for a good ROI; 2. Free targeted traffic to your offer... [Read more]

Instagram Stories Tip for Better Engagement [Video]

SEMrush Shares 12 SEO Techniques to Increase Organic Traffic in 2021

SEMrush contributor James Brockbank has shared 12 SEO techniques to help you increase organic traffic in 2021. He says, “Below are the techniques that you should be paying attention to increase your site’s organic traffic as we move into 2021. They’re not the only SEO tactics you’ll need to be using, but these techniques should... [Read more]

Instagram Content Strategy: Creating Content That Draws Customers to You [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Content Strategy: Creating Content That Draws Customers to You’ to help you get better marketing results using Instagram. Michael Stelzner says, “Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To... [Read more]

New Pinterest Tools: What Marketers Need to Know [Video]

Social Media Examiner has published a new video ‘New Pinterest Tools: What Marketers Need to Know’ to help you learn about the new Pinterest tools you can use in marketing. The SME team says, “Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special... [Read more]

Topic Maps for SEO: Here’s What You Should Know

Topics maps in SEO help you to structure your content for better SEO performance. By curating the topics as per the need of your business and the search engine algorithms, you can continue to get better business results. InLinks has published an article highlighting the usefulness and characteristics of the topics maps for SEO. The Inlinks team says,... [Read more]

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