Whether you’re promoting an industry leader’s brand or are building a small business’s SEO strategy, you’ve probably noticed that Generations Y (Gen Y) and Z (Gen Z) audiences are a little different. Gens Y and Z consist of anyone born between 1981 and the early 2010s. This means they grew up in the digital age and are accustomed to having the... [Read more]

Blogging helps you reach more and more people to promote your products/services. With regular publishing, you can take your business to a new level. Search Engine Land contributor Ron Lieback has published an article highlighting the idea of creating a three-tier blog strategy to increase revenue. He says, “To create this three-tier blogging strategy,... [Read more]

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base. Watch Neil Patel’s latest video ‘The Perfect Landing Page Blueprint’ to create a high-converting landing page. He says, “Look, I’ve been doing... [Read more]

Your site needs to load quickly; people are impatient. It needs to be easy to maintain. It needs to help you earn. Using Ecombio give you all three.... [Read more]

Social Media Examiner has published a new video ‘7 Reasons TikTok is Good for Business and How to Succeed’ featuring Giselle Ugarte. The SME team says, “Has something been keeping your business off TikTok? Wondering if it might be time to join but aren’t sure how to get started? In this video, TikTok expert Giselle Ugarte breaks... [Read more]

Visuals are essential to creating content that will help your business stand out and draw in an audience. Content Marketing Institute contributor Jodi Harris has shared nine visual content tips and examples from creative brands and experts. She says, “Visual trends and creative platforms come and go in the blink of a smartphone camera’s eye.... [Read more]

Successful content marketing requires a clear strategy. With a proper plan, you can create content that brings conversions. HubSpot has published an article outlining six steps to pivot your content plan (based on inputs received from HubSpot managers). Kayla Carmicheal says, “Let’s take a look at advice from Jonassen, as well as tips from... [Read more]

Doctor Loy is an ER physician with 25+ years of experience. For the last year or so, he has been applying his experience to creating authoritative medical articles on various important topics and making them available as PLR so medical laypeople can create websites in the popular medical niches.... [Read more]

Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content. Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert... [Read more]

For marketing performance improvement, the way that marketers are working needs to change. Content Marketing Institute is hosting a webinar ‘4 Ways to Maximize Your Marketing Efficiency’ on Thursday, April 7, 2022, at 2.00 pm ET. The CMI team says, “Join Richard Whitehead, Head of Product Marketing at Adobe, as he demonstrates how... [Read more]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April... [Read more]

In the last couple of years, millions of global TV viewers cut the cable cord and switched to streaming TV, creating a new opportunity for marketers, a big one. Advertisers large and small are seeing the growing population of streaming TV users and wanting to get access to that growing affluent group of consumers.... [Read more]

Developing an ideal inbound lead process requires more than generating a lead and hoping for the best. Search Engine Journal is hosting a webinar ‘3 Overlooked Ways To Improve Inbound Marketing ROI’ on Wednesday, April 20, 2022, at 2.00 pm ET. The SEJ team says, “Register now and learn how to improve lead quality and campaign ROI... [Read more]

Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps... [Read more]

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions. HubSpot has published a new video ‘On Page SEO: What Is It and How to Make it Work For... [Read more]

VoiceBrigade is a new AI text-to-speech app, just released. It converts any text into a natural-sounding voice-over for your marketing videos in a few clicks, offering pro-quality voiceovers in 40+ languages using 300+ human-like voices.... [Read more]

The content brief provides a list of requirements and recommendations that help guide a writer as they create a piece of content. Content Harmony’s Osman Husain has published a guide titled ‘How To Build Amazing Content Briefs’. He says, “A well-structured content brief keeps all stakeholders aligned on expectations; writers... [Read more]

Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join... [Read more]

Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats. He says, “Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 colors... [Read more]

There are still businesses without websites, so there is still a market for site building. But there is a much bigger market for making those sites productive. LocalCentric helps you win in that marketplace.... [Read more]

Barry Schwartz of Search Engine Roundtable has published a new vlog post ‘Smart Search Marketing Tools That Help You Make Decisions’ featuring James Gibbons. He says, “James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working... [Read more]

There are several elements that affect SEO performance. In his latest blog post, Dan Rich answered this important question ‘Does Traffic Affect SEO?‘. He says, “Yes, more traffic is generally a good thing for SEO providing it comes from a legitimate source. Some examples of good traffic sources outside of Google include: Direct traffic... [Read more]

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic... [Read more]

Implementation of SEO changes plays a pivotal role in your website’s growth. To plan the implementation, you need to observe the strategies adopted by successful websites. Semrush contributor John Morabito has published a guide to implementing SEO changes. He says, “In this guide, we’ll cover everything you need to know about how to successfully... [Read more]

To continuously improve your SEO performance, you need to keep looking for great advice from experienced SEOs. BrightEdge contributor Andrew Riker has published an article highlighting 11 SEO myths that can damage your rankings in 2022. He says, “Taking a handful of straightforward steps will protect your team from falling victim to common SEO... [Read more]