Creating High-Performing SEO Content - IM NewsWatch Newsletter, June 18, 2020
June 18th, 2020 at 6:11 am EST
Thursday, June 18, 2020
How to Use Facebook’s Asset Customization to Tailor Your Ad Placements [Video]
Social Media Examiner has published a new video ‘How to Use Facebook’s Asset Customization to Tailor Your Ad Placements’ featuring Paul Ramondo.Watch this video to learn new ways to improve your Facebook ads.The SME team says, “Want to use one piece of creative for more than one ad placement? Wondering how to easily fine-tune... [Read more]
Why Your Marketing Campaign Needs Market Research [Podcast]
Exposure Ninja has published a new podcast episode ‘Why Your Marketing Campaign Needs Market Research’ to help you understand why your marketing needs market research for better performance.Tim Cameron says, “Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.On today’s... [Read more]
Creating High-Performing SEO Content [Podcast]
Your content plays the most important role in improving your website traffic. Quality content helps you to get your website indexed in the SERP and increase visitors.Rank Ranger has published a new podcast episode ‘Creating High-Performing SEO Content’ featuring Yosef Silver to help you create high-performing content.Listen to this podcast... [Read more]
Facebook Remarketing Made Easy: Get the most from your Facebook ads #ad
Chances are that anyone who visits your website also visits Facebook on a regular basis. They may come to your site, choose to not accept the offer you make for your product or service and then leave. It looks like you have lost a sale.But wait, the next day, they visit Facebook. Suppose you have an ad on Facebook for your product, and they see it... [Read more]
BuzzFeed on The Future of AMP and What to Consider Before Google Lifts the Top Stories Requirement, June 18 [Live Session]
Search Engine Land is hosting a live event titled ‘BuzzFeed on the future of AMP and what to consider before Google lifts the Top Stories requirement’ featuring Matt Dorville, SEO manager at BuzzFeed on Thursday, June 18, 2020.Kathy Bushman says, “The conversation will cover the factors to consider before making any changes to your... [Read more]
Complete Guide to SEO On-Page Content Optimization [Guide]
By optimizing your content for search and monitoring it’s performance in the SERP (search engine result pages) you can continue to create and improve content that your audience wants.Search Engine Land has published a new guide called ‘The Complete Guide to SEO On-Page Content Optimization’ to help you improve on-page optimization.This... [Read more]
MOZ Releases ‘State of Local SEO Industry Report 2020’
MOZ has released the ‘State of Local SEO Industry Report 2020’. This report presents findings based on a survey of 1,453 respondents from the local search industry.The MOZ team says, “Our brand-new industry report maps the lay of the land in 2020 — providing a snapshot of local SEO, both before and during COVID-19 — helping you... [Read more]
Meetvio: All-in-one webinar platform: live, auto, evergreen, hybrid #ad
Webinars continue to turn in high level of conversions, especially for high value products. They have become even more important in light of people working from home during the virus crisis.There are many services that provide a platform to let you run your webinars. GoToWebinar is the best-known service, but there are several others.There is a recently... [Read more]
A CMO’s Guide to Optimizing for Voice Search [Guide]
According to a Gartner study, 30% of all browsing sessions will include voice search by 2020. With rising number of mobile devices, voice has become a popular way to perform a search online.Bruce Clay, Inc. has published a new guide called ‘A CMO’s Guide to Optimizing for Voice Search’ to help you improve your voice search performance.The... [Read more]
Is Google PageRank Still Important?
PageRank is an algorithm used by Google Search to rank web pages in their search engine results. Quality and authentic content helps you to achieve higher PageRank and grow your SEO ranking.SEMrush contributor Erika Varagouli has published an article citing the reasons why Google PageRank matters in 2020.Varagouli says, “Step back in time ten... [Read more]
3 Strategies to Find Business Opportunities with SEO
SEO plays a major role in growing your business. An effective SEO strategy enables you to get your websites indexed in search engines and receive more traffic.State of Digital‘s Helen Pollitt has shared three strategies to help you discover new business opportunities using SEO.Pollitt says, “When we talk about using SEO to grow a business... [Read more]
Legally hijack traffic + authority from Wikipedia, BBC & more #ad
Last year, the Zamurai team launched My Traffic Jacker to provide a way to build your website traffic using high-authority social media and expired domains. The team has now launched the new, improved version of this valuable tool, My Traffic Jacker 2.0... [Read more]
Understanding ‘Sessions’ in Google Analytics [Article]
Google Analytics platform helps you to analyze your website performance and take required measure to improve its performance.Practical Ecommerce contributor Armando Roggio has published an article titled ‘Understanding ‘Sessions’ in Google Analytics’ to help you understand ‘sessions’ element in Google Analytics.Roggio... [Read more]
How To Create A Compelling Brand [Video]
Everyone who enters a new business wishes to establish it as a great brand. You can do it by creating a unique product and a strategy to sell it.Neil Patel’s new video ‘How To Create A Compelling Brand’ tells you how you can create a strong brand out of your business.Patel says, “Today is another day of SEO Unlocked. Today... [Read more]
Republishing Content: How to Update Blog Posts For More Organic Traffic [Video]
By republishing your content, you can get more shares and more links to the content. It also reduces burden of constantly creating new content.Joshua Hardwick of Ahrefs has published a new video ‘Republishing Content: How to Update Blog Posts For More Organic Traffic’ to help you republish your existing content.Hardwick says, “Do... [Read more]
Octopus Revolution transforms YouTube into a profit-making machine #ad
Octopus was just released by Tom Yevsikov and Gaurab Borah. As you may know YouTube is the world's second-most-popular search engine. Once they search, they watch a lot of videos. A lot of people use it, and that's an understatement. As a result of its popularity, YouTube can be one of the best marketing channels on earth... [Read more]
Five Steps to Launch Your Google Ads Remarketing Campaigns
Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales.Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign.Osmundson says, “When remarketing campaigns are executed with thoughtfulness... [Read more]
The Importance of an SEO Audit [Podcast]
An SEO audit is the process of analyzing how well your SEO strategy working. It helps you to identify the issues affecting organic search performance of your site.Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Importance of an SEO Audit’ featuring Brian Harnish.Csutoras says, “For episode 199... [Read more]
How to Use Advanced Features in Google Analytics [Video]
By correctly using Google Analytics platform you can learn about the performance of your marketing campaigns and make required changes for better results.Neil Patel has published a new video ‘How to Use Advanced Features in Google Analytics’ to help you enhance your marketing with advanced Google Analytics features.He says, “Today... [Read more]
TikTok: breakthrough marketing channel (TikVideoCyborg, VideoTik) #ad
TikTok is the online sensation that people (over 800 million)seem to be flocking to. It is filled with short videos that are created by individuals who are a lot like you. The best videos can attract thousands of views, along with Likes, Comments and Forwards. Some even have over a million views... [Read more]
Google Smart Shopping: How It’s Different from Standard Shopping Campaigns [Video]
Search Engine Land has published a new video ‘Google Smart Shopping: How it’s different from standard Shopping campaigns’ featuring Mike Ryan.says, “During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard... [Read more]
Changing Your SEO Strategy During COVID-19
Every new situation that influences the world needs to be coped with in a unique way. Looking at the COVID-19 pandemic, you need to update your SEO strategy so that your business continues to grow with your consumer’s needs.Botify contributor Kameron Jenkins has shared an article on adapting your SEO strategy during this pandemic.Jenkins says,... [Read more]
Here’s Why You Need More Links From the Same Website
Link building is an essential tactic to grow your search engine rankings and improve website traffic. You can build more links with quality content.Ahrefs’ contributor Michal Pecánek has shared an article citing the reasons to get more links from same website.Pecánek says, “It’s completely natural to have multiple links from the same... [Read more]
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