Creating A Successful Paid Media Strategy - IM NewsWatch, February 14, 2022

February 14th, 2022 at 5:03 am EDT


 

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When to Optimize and When to Pay for Traffic

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The... [Read more]

Blogging Wizard Highlights Pinterest Statistics and Trends for 2022

Pinterest is considered to be a potential social network for marketing and advertising. Pinterest ranks high in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat. Blogging Wizard contributor Adam Connell has published an article highlighting 33 latest Pinterest statistics... [Read more]

Survival Guide to Google Ads for Small Business [Guide]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary... [Read more]

Split Test Monkey: New Software Coming Tomorrow #ad

On Tuesday 15 February, 2022, the WP ToolKit team will be making their new tool available. It’s called Split Test Monkey. And it’s the kind of tool online marketers like you, regardless of your type of business, need. It can answer questions such as “Does the blue headline of this ad convert better than a red headline?”, “Do... [Read more]

Create A Successful Paid Media Strategy

A well-planned paid media strategy can help you highlight your business at the right place leading to expansion of your reach for making more sales. WordStream contributor Amy Bishop has shared six essential elements of a successful paid media strategy in 2022. She says, “If 2020 was the beginning of what seems like an eternity of “unprecedented... [Read more]

Link Building Strategies to Improve SEO Peformance

Link building is an essential process in your SEO journey. Quality links help you improve the performance of your site in the search engine result pages. The Upper Ranks contributor David Farkas has shared some useful link-building strategies to achieve SEO success. He says, “Google’s main consideration is “user experience”– serving up... [Read more]

How to Identify Site Quality for Link Building, February 15 [Webinar]

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. Third Doore Media is hosting a webinar ‘How to Identify Site Quality for Link Building’... [Read more]

Converzee: More Leads with ‘Single Line of Code’ (Closing) #ad

Converzee‘s launch is nearly over and the launch pricing is due to expire at midnight. This new sales-boosting collection of tools has attracted many marketers and the launch has achieved its goal. Check out the ground-breaking 18-in-1 conversion kit that can literally change your online business, boost your conversions and save you thousands... [Read more]

Is SEO Worth It? [Answered]

SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral... [Read more]

Link Building Mistakes You Should Avoid

Link building is an important task that leads to better SEO performance and more visitors. By knowing what to do and what to avoid, you can achieve better results. Search Engine Journal’s Heather Campbell has published an article highlighting the top four link-building mistakes to avoid in 2022. She says, “Time and again, companies of all... [Read more]

Combining Influencer Marketing, Affiliate Marketing and SEO, February 11 [Podcast]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion. Baker says, “We know SEO works. We know Influencer Marketing works. We know Affiliate... [Read more]

What is RoyalStock? How can it help me? #ad

RoyalStock is an extensive stock asset platform where you can build a profitable business. You can use the stock content (images, videos, more…) in your own business and for your clients. And you can also build your own online store of stock media collections and sell access to those collections. This is your chance to build a store similar to ShutterStock... [Read more]

2022 SERP Feature Trends & Tips For A Better SEO Strategy, February 23 [Webinar]

It is a difficult task to achieve high rankings in the Google search results. To build your winning SERP strategy, your first step is to understand the current SERP feature trends. Search Engine Journal is hosting a webinar ‘2022 SERP Feature Trends & Tips For A Better SEO Strategy’ on Wednesday, February 23, 2021, at 2.00 pm ET. The... [Read more]

Guide to Amazon SEO

Amazon SEO optimization is the process of improving the overall quality of an Amazon webpage to increase its visibility and drive substantial traffic on the platform. Search Engine Journal contributor Kristopher Jones has published ‘Amazon SEO: A Comprehensive Guide For Sellers’. He says, “Just like with Google, an Amazon SEO strategy... [Read more]

AWeber Publishes 2022 Valentine’s Day GIF Guide

Valentine’s day is close now. Depending on the kind of products or services you offer, you can start creating content that helps you make the most of the day. AWeber contributor Sean Tinney has published ‘2022 Valentine’s Day GIF Guide’ to help you equip your email marketing campaigns with the right GIFs. He says, “These awesome... [Read more]

IntelliSqueeze builds GDPR-compliant squeeze pages online #ad

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There's nothing like it at anywhere near this price.... [Read more]

Creating Accessible Email Marketing Campaigns

Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them. AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible. Davies says, “It’s important... [Read more]

The 6 Stages of Learning Digital Marketing [Video]

Neil Patel has published a new video ‘The 6 Stages of Learning Digital Marketing – Which One Are You In?’ to help you identify and evaluate your digital marketing performance. He says, “Are you finding digital marketing hard to learn? Well, it’s because you aren’t following each of the stages. Probably wondering what... [Read more]

Email Design Trends for 2022

The email has remained the frontrunner when it comes to online marketing. With the right targeting and designing strategies, you can continue to excel in email marketing. Content Marketing Institute contributor Kevin George has published an article highlighting three email design trends for content marketers to use in 2022. He says, “Let’s check... [Read more]

MailPro: Autoresponder for life; 4-day buying window #ad

MailPro is a brand new autoresponder that allows you to send unlimited emails to unlimited subscribers with one click and with no monthly fee. Autoresponders have been with us ever since email was invented. There are lots of autoresponders in use in our community, such as HubSpot, Constant Contact, GetResponse, Aweber, Mailchimp, ConvertKit, etc.... [Read more]

5 Ways to Bring Value to Your Content Marketing Strategy [On Demand Webinar]

Content Marketing Institute has made the ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ webinar available on demand. The CMI team says, “A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. By working with publishers –... [Read more]

Tips to Keep Your Blog Updated

There is no alternative to regular publishing if you wish to grow your blog followers. By creating the content your audience is interested in, you can continue to enhance your reach. Copyblogger contributor Stefanie Flexman has published an article highlighting 16 article ideas to post on your blog. She says, “These article topics are useful when... [Read more]

Your Guide to Building a YouTube Ad Sequence

YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence. She says, “YouTube ad sequences offer a valuable opportunity to connect... [Read more]

How to Develop Instagram Superfans [Podcast]

The key to improving your social media marketing performance lies in growing your followers and fans there. Listen to the latest Social Media Examiner podcast ‘How to Develop Instagram Superfans’ to discover four useful ways to grow your Instagram following. Social Media Examiner  [Read more]

Proven Tactics to Boost Your eCommerce Conversion Rate in 2022, February 23 [Webinar]

Conversion rate optimisation is key to ensuring your customers seamlessly move through the sales funnel with the least amount of friction. In this webinar, you’ll learn from industry experts about the latest tools, tricks and tactics that you can use to instantly convert more customers. ChannelSight is hosting a webinar ‘Proven Tactics to... [Read more]

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