The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s... [Read more]

Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the... [Read more]

All brands try to keep their customers happy by staying connected with them. The AI wave has strengthened these efforts. Forbes contributor Robert Glazer has shared three ways to help marketers make their customer relations more fruitful. Glazer says, “The key is to stay human with your marketing, and make sure your technology supports... [Read more]

The Buffer contributor Brian Peters has published a new podcast titled ‘5 Data-Backed Social Media Trends You Need to Know for 2019’ . The podcast highlights five major trends. Peters says, “2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online... [Read more]

Experiential marketing campaigns help you cultivate customer loyalty and retain them for longer period. This form of marketing provides the customers with a close feeling of what you are offering them with. Entrepreneur magazine contributor Jeff Snyder has shared four content strategies to make your experiential marketing campaigns stand out. Snyder... [Read more]

We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites. The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content. Smarty says, “You spent... [Read more]

Gaining new insights is a way to help yourself improve your sales and marketing. Various marketers’ blogs make it possible for everyone to improve their knowledge on how sales can be improved. HubSpot’s Aja Frost has shared 27 blog posts focused on sales enhancements to help brands and marketers raise their business. Talking about... [Read more]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization... [Read more]

SEO has been the key driver in helping businesses enhance their global reach. By developing a search engine friendly strategies you can get more done in the new year. The Digital Marketing Depot is hosting a webinar on ‘Intelligent Search Strategies for Better Conversions in 2019’ on Thursday, January 24, 2019 at 2.00 pm EST. The DMD... [Read more]

Communication is the key to achieving business success. Especially when it comes to creating a marketing or sales message you need to be persuasive so that the prospects are convinced to make a purchase. HubSpot columnist Emma Brudner has shared 19 closing phrases to seal more sales deals. On the importance of doing research Brudner says, “You... [Read more]

HubSpot has published a comprehensive guide to fixing 504 gateway timeout errors. When your web server does not receive a timely response from another server a 504 Gateway Timeout Error occurs and your website displays this error. Here’s how HubSpot’s Clifford Chi describes this five-step guide. In a world hooked on instant gratification,... [Read more]

The Econsultancy team has shared six creative automotive marketing campaigns to inspire brands and marketers sharpen their own creative efforts. Econsultancy team says, “Automotive marketing campaigns have come a long way from winding roads and glamorous locations. With today’s discerning consumers increasingly interested in technology... [Read more]

AdWeek is hosting a webinar on ‘The Right KPIs for Account-Based Marketing’ on Tuesday, January 22 at 1.00 pm EST. The AdWeek team says, “There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully.... [Read more]

Voice was assumed to be the next driver of ecommerce but the things do not show the promising situation around. Econsultancy’s Patricio Robles has reported that only two percent of the Amazon Alexa-powered devices have made purchases using voice this holiday season. Robles has also highlighted some other facts about the state of voice and... [Read more]

Content creation is a challenging job as you need to venture into the creative dimensions to make your content stand out. To help content marketers enhance the quality of their content, the Content Marketing Institute contributor Ahava Leibtag has shared seven useful strategies based on song writing. Leibtag says, “Here are seven songwriting... [Read more]

A content marketing brief helps you effectively create content by managing the time and efforts. It also enables you set out your content marketing expectations. Content Marketing Institute contributor Daniel Hatch has shared a useful article on creating a good brief for content marketing. Highlighting the importance of a good brief in content... [Read more]

Inspiration and motivation are the keys to achieving success in every marketing form and content marketing is not an exception. Content Marketing Institute contributor Michele Linn has shared 16 quotes to help marketers gain inspiration for enhancing their content marketing efforts. On maintaining energy, Linn says, “Much of the work... [Read more]

Artificial Intelligence (AI) enabled the brands and marketers to take their businesses to newer heights by adding the elements of personalization. ReadWrite contributor Vicek Mohta has shared three ways the AI wave could make your business grow further rapidly. On the role of AI for enabling perception, Mohto says, “Humans can look... [Read more]

Search engine optimization is one of the most essential elements to grow your business and we need to keep our content in tune with the changing algorithms of Google and Bing. The MOZ team has published the Whiteboard Friday video featuring Britney Muller on ‘On-Page SEO for 2019’. The MOZ team says, “Whew! We made it through... [Read more]

AdWeek is hosting a webinar on ‘7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019’ on Tuesday, January 15 at 1.00 pm EST. The AdWeek team says, “Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting... [Read more]