A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance... [Read more]

SEO is an extremely important element to grow your business today. It helps you to put your products and services in front of the right audience via search engines. Blogging Wizard contributor Adam Connell has shared seven ways to improve your search engine rankings. Connell says, “Want to drive more traffic to your website? I’m... [Read more]

MarketingExperiments contributor Linda Johnson has published a new video called ‘Reprioritize Your Marketing Spend and Transform Your Results’ featuring Flint McGlaughlin. Watch this video to to learn a new technique for improving your marketing performance with less investment. Johnson says, “Whether you’re a small entrepreneur... [Read more]

To continue growing your business it is very important to get new customers and make more sales. For this purpose you cannot confine to a single tactic but need to utilize all possible tools and tactics to sell more products. MarketingProfs contributor Vahe Habeshian has shared an infographic highlighting some useful tips to use online listings... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone... [Read more]

Blogging is a way to get more people explore your content and influence them for creating more sales. But to reach out the right people you should blog about the topic your target audience is interested int. Impact contributor Kevin Phillips has shared five ways to help you find out the blog topics that will help you to increase web traffic in 2020. Phillips... [Read more]

Bounce rate indicates the percentage of visitors that leave your website in a specific time period. They view a few pages and leave your website. If you are experiencing high bounce rate on your website, Search Engine Journal contributor Amelia Wilson has shared some useful tips to reduce it. Wilson says, “There are a number of reasons... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]

Fresh and quality content plays an important role in getting people visit your sites. Your popular posts can be utilized for a long term for continuously getting visitors to your website or blog. Search Engine Journal contributor Kristi Kellogg has shared five ways to help you get more visitors by promoting your old content. Kellogg says, “Here,... [Read more]

MarketingExperiments contributor Linda Johnson has published a new video ‘Pricing Strategy: Leveraging customer psychology to maximize average customer value’ featuring Flint McGlaughlin. In this video McGlaughlin has shared some ways to understand customer psychology and set an effective pricing strategy in your business. Johnson... [Read more]

Google has made available the Site Kit plugin available for in the WordPress plugin directory. According to Google, Site Kit plugin will enable you “to setup and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content”. Google Product Manager Mariya... [Read more]

By selecting right keywords and adopting current search engine marketing strategies you can get your sites listed in search engine results. With right keywords you give you site an ability to get discovered by the search engines. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Why Discoverability Needs... [Read more]

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your... [Read more]

Impact team has published a new guide ‘Ultimate Guide to Video for Sales’ to help you create effective video content for sales improvement. This 10-chapter guide will help you to create video content that your audience wants. Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What... [Read more]

Social media channels are playing a pivotal role in today’s marketing activities. With clear goal setting and proper planning you can further improve your online business. Buffer contributor Alfred Lua has published a new podcast episode titled ‘9 Social Media Goals You Can Set for Your Business’ to help you use social media for... [Read more]

To start with, let’s define a content hub. A content hub is a page with different types of aggregated content (such as blog posts, webinars, podcasts, images, social media content and user-generated content) focused on a specific topic. You can use content hub to strengthen your marketing efforts. Hallam contributor Elle Pollicott has shared... [Read more]

A well-planned and well-maintained blog can be a great asset in your online business journey. To help you create your first blog, Quick Sprout contributor Lars Lofgren has shared a 12-step guide. Lofgren says, “I’m going to walk you through the 12 steps to start a blog, which are particularly useful for beginners who have never done... [Read more]

Google Search Console platform allows you to gain an accurate analytics of how your site is performing. You can also identify technical issues with your site’s content with its help. SEMrush contributor Nick Brown has published ‘Definitive Guide to Google Search Console’ to help you correctly use the GSC platform. Brown says, “Using... [Read more]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords.... [Read more]

Proper analysis of your customer data along with the sales figure can help you to cultivate an insight into your marketing process and scope for it improvement. HubSpot contributor John Hall has shared an article highlighting 10 useful reporting and business intelligence tools for marketers. Hall says, “Reporting tools should do more... [Read more]

HubSpot has published a new guide to help Internet marketers improve their sales with LinkedIn marketing. The guide is entitled ’37 Tips for Social Selling on LinkedIn’. You can download this free guide and learn some useful tactics to improve social selling. HubSpot team says, “In a world where 90% of decision makers don’t... [Read more]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal... [Read more]

You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions... [Read more]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the... [Read more]