Social media listening is the process of monitoring digital conversations to understand what customers are saying about your products and services. It helps you to deliver better customer experience and strengthen your business. . You can also use social listening to create the content that fits into your customer’s requirements and expectations. CoSchedule... [Read more]

When it comes creating a strong brand image, a unique design matters the most as it helps you to create your image in your customer’s mind. According to McKinsey & Company, design-focused firms achieve 32% higher revenue growth. MDG Advertising has published an infographic highlighting the importance of good design for a business. MDG... [Read more]

Google provides advertisers several options to automate their search engine marketing campaigns. Such options include smart campaigns, responsive ads and automated bidding etc. Hanapin Marketing team is hosting a webinar on ‘Google Ads Automation Best Practices’ on Thursday, October 10, 2019 at 1.00 pm EST to help you learn and adopt... [Read more]

Search Engine Journal team has published anew e-book titled ‘The Ultimate SEO Audit Checklist’. Download this e-book to improve your search engine optimization efforts. SEJ team says, “Technical audits define SEO. Whether you’re a freelancer, in-house, or an agency, your job really begins when you finish the audit. So,... [Read more]

A strong digital marketing strategy enables you to increase your website traffic, get more leads and increase sales. According to Smart Insights, 45% of companies do not have a well defined digital marketing strategy. To help you craft an effective digital marketing campaign strategy for your business, Exposure Ninja contributor Susanna Kemp has... [Read more]

When a visitor takes action and submits a contact form – a lead is born. Your website plays a very important role in generating more leads which can be converted into customers. According to Andy Crestodinna, lead generation website has a specific set of pages, each with specific elements that align with the expectations and psychology of... [Read more]

Effective customer service is very important for your business because it works as a key to retaining the customers extract more value from them. Poor customer service can harm your company. Convince & Convert’s Anthony Helmstetter has shared an article highlighting common service mistakes you should avoid in your business. Helmstetter... [Read more]

A content management system (CMS) helps you to maximize your website’s revenue. It should work in tune with the next-generation SEO, mobile technology, and voice search for better results. Search Engine Journal team is hosting a webinar on ‘Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice, and Direct Answers’... [Read more]

Privacy is a major concern for both customers and companies. To respect the customer privacy and win their trust, digital marketers should learn all the aspects of securing their customers’ privacy. eMarketer is hosting a webinar on ‘Digital Marketing in Today’s Privacy-Conscious World’ on Thursday, October 3, 2019 at 1.00 pm ET. eMarketer... [Read more]

Link building helps you to achieve better search engine rankings and increase traffic to your websites. Majestic Blog contributor Sante Achille has shared five link building truths to help you better understand the importance of link building. Achille says, “He decided to “try” and have them build backlinks to improve local presence... [Read more]

According to Sprout Social, Instagram app has 500 million daily active users and one billion monthly active users. With the help of Instagram marketing and advertising campaigns you can creaate referral traffic to your blog and product pages. Content Marketing Institute contributor Susan Moeller has shared a content plan to help you increase your... [Read more]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human... [Read more]

Your soft skills enable you to interact effectively and harmoniously with other people and achieve desired marketing results. Effective creativity, communication and empathetic behavior are key soft skills. Along with soft skills, hard skills create a base of your marketing expertise. Marketing Week contributor Colin Lewis has shared an article... [Read more]

Exposure Ninja team has published a new podcast episode ‘2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions’ featuring Tim Cameron. Listen to the podcast to learn: How to build credibility and trust on your website to encourage interest The benefits of crafting a buyer narrative that sells, and how to do it The true... [Read more]

The Google Posts feature allows you to create content directly on Google which appears in Google search results for their names. But it is not clear yet weather you can improve your SEO with Google Posts. Search Engine Land contributor Joy Hawkins has shared four things you should know about Google Posts and the possible impacts of creating the... [Read more]

Effective keyword research helps you to secure your websites in search engine results. A keyword research tool enables you to find out the keywords that can help you to drive more traffic to your sites. To help you use the right keyword research tool, Social Media Today contributor Aleh Barysevich has published a list of 25 best keyword research... [Read more]

To achieve better results from your social media marketing campaigns, you need to identify the areas in which you can improve your marketing strategy. RevampCRM team has published an infographic featuring five social media mistakes you should avoid. The team has covered the mistakes in the following ares: Acting without a planThinking... [Read more]

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free. To help you use UGC rightly, the Later contributor Nikki Canning has published a free... [Read more]

With IGTV, Instagram users can watch videos of people they follow on Instagram network. This app can be used alone or from inside the Instagram. According to a Cisco study, in 2019 video would represent about 80% of total Internet traffic. A well-planned video strategy can help you to create more leads using the IGTV platform. Later contributor... [Read more]

Converting an inquiry into a sale takes a lot of time. A well-planned sales-cycle can help you to be more clear about the whole process and reach your goals. HubSpot contributor Claire Murdough has shared fifteen strategies to speed up your sales cycle and increase revenue. Murdough says, “As a sales professional, you want to enter each... [Read more]

Topic cluster are multiple pieces of content that are grouped by a shared topic and related subtopics. In other words, topic clusters are a collection of interlinked articles or pages around one umbrella topic. In 2017, HubSpot projected topic clusters as next evolution in SEO as they help you improve your SEO performance. In his recent article,... [Read more]

The rise of Artificial Intelligence (AI) has enabled marketers to improve personalization and achieve better results. AI also reduces errors by helping marketers automate the marketing process. Search Engine Watch team has published a new report titled ‘What Customers Expect in the Age of AI’. This report will help you to understand... [Read more]

Blogging helps you to promote your products and services and stay connected with your target audience. You can also use your blog to create new links pointing to your other sites. Tim Cameron has published a new video titled ‘What is Blogger Outreach? and How To Use It for Link Building’ to help you build more links. Cameron says,... [Read more]

Marketing personalization enables you to build trusted relationships that increase customer lifetime value and help build trust. It is a concept that helps you to stay connected with your audience and communicate your message in persuasive manner. Content Marketing Institute is hosting a webinar on ‘Personalization That Drives Profitable Engagement’... [Read more]