Crafting an Effective Content Marketing Strategy - IM NewsWatch, January 22, 2025

January 22nd, 2025 at 8:34 am EST
Internet Marketing NewsWatch
Wednesday, January 22, 2025

What Is ChatGPT Search & How Does It Work? [Answered]

ChatGPT Search enhances information retrieval by providing precise, conversational responses to user queries. It streamlines research, offering quick, context-aware insights tailored to specific needs. Semrush contributor Rachel Handley has published an article answering the question ‘What Is ChatGPT Search & How Does It Work?’. She... [Read more]

SEJ Highlights Seven Paid Media Marketing Changes in 2025

Paid media marketing leverages advertising platforms like social media, search engines, and display networks to reach a targeted audience. It drives brand awareness, website traffic, and conversions through strategic investment in sponsored content and ads. Search Engine Journal contributor Brooke Osmundson has published an article highlighting seven... [Read more]

Cross-Channel Remarketing Campaigns: A Complete Guide [Guide]

Cross-channel remarketing enables brands to re-engage potential customers by delivering consistent, tailored ads across multiple platforms. It maximizes visibility, reinforces messaging, and boosts conversion rates by reaching users wherever they are online. Search Engine Journal has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’. Brooke... [Read more]

CB Suite Makes ClickBank Affiliate Websites That Rank in SERPs #ad

CB Suite is brand new AI Technology that creates fully automated, 100% done-for-you ClickBank affiliate sites loaded with hot DFY AI Content; specifically, DFY AI video reviews of high profit products that rank easily on Google. If you aren’t familiar with ClickBank, according to Microsoft Copilot, ClickBank is a major player in several categories,... [Read more]

Seven Essential Steps to Crafting an Effective Content Marketing Strategy

A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth. Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content... [Read more]

2025 Content Marketing Predictions (And How to Navigate Them), January 29 [Webinar]

In 2025, content marketing thrives as a data-driven, personalized approach, leveraging AI and immersive technologies like AR and VR to enhance user experiences. Brands focus on authentic storytelling and value-driven content to build trust and long-term customer loyalty. Content Marketing Institute is hosting a webinar ‘2025 Content Marketing... [Read more]

HubSpot Lists 10 Reasons For Lower Video Content Consumption

Video plays a pivotal role in content marketing by capturing attention and driving engagement through visually compelling storytelling. It enhances brand visibility, fosters emotional connections, and effectively conveys complex messages in an easily digestible format. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 10 reasons... [Read more]

What is AIWhitelabels? #ad

AIWhiteLabels is the first AI suite that creates for you and then markets for you unique AI SaaS “businesses in a box”. In minutes, you can create 100% custom AI tools using no-code editing, white-label the tools and then let the app market them for you or your clients with custom AI marketing. Now in just a few minutes, you can build... [Read more]

Reminder- Data-Driven Strategies for Retail Success, January 23 [Webinar]

This is a reminder for the DMD webinar to be held on January 23, 2024. Retail success today requires more than intuition—it demands precision, backed by data. Join us for an insightful session where we’ll explore how leading brands are revolutionizing digital product presentation through advanced data-driven strategies. Digital Marketing Depot... [Read more]

A Step-by-Step Guide to How I Do Content Research [Guide]

Content research is crucial for creating engaging, accurate, and relevant material that resonates with your audience. It helps identify trends, understand audience needs, and build credibility by providing well-informed, impactful content. HubSpot contributor Laura M. Browning has published a new guide titled ‘A Step-by-Step Guide to How I Do... [Read more]

Reminder- AI Marketing Creator Tools and DAM in Action with Real-Life Examples, January 23 [Webinar]

This is a reminder for the CMI webinar to be held on January 23, 2024. AI Marketing Creator Tools streamline content creation by automating tasks like copywriting, design, and audience targeting, saving time and resources. They enhance marketing strategies with data-driven insights, ensuring personalized and effective campaigns. Content Marketing... [Read more]

The AI Gold Rush: Discover the Path to Success with AI #ad

The AI Gold Rush is a free e-book by John Thornhill that helps you use the power of AI to transform your financial future.... [Read more]

How To Use Generative AI for Ad Copywriting

Generative AI revolutionizes ad copywriting by creating engaging, tailored content at scale, saving time and resources. It enables brands to produce high-performing ads with data-driven insights, enhancing creativity and audience resonance. Search Engine Land contributor Max Trotter has published an article featuring practical ways to use generative... [Read more]

Understanding Fundamentals of SEO Benchmarking

SEO benchmarking involves analyzing your website’s performance against industry standards and competitors to identify strengths and areas for improvement. It helps refine strategies, track progress, and optimize visibility in search engine rankings. Search Engine Land contributor Laura Nguyen has published an article on benchmarking your SEO performance... [Read more]

Guide To B2B Customer Segmentation

B2B customer segmentation in 2025 will rely heavily on data analytics to categorize businesses based on their needs, behavior, and purchasing patterns. By targeting distinct segments with tailored solutions, companies can improve lead generation, streamline sales strategies, and foster stronger, long-term relationships. HubSpot contributor Nakul Kadaba... [Read more]

Virtual Commissions: The Effortless Formula affiliate business #ad

Yesterday, Virtual Commissions's novel arbitrage system was launched It's helping people to earn nice commissions on high-ticket transactions without the need to create products or manage product fulfillment.... [Read more]

Email Marketing Playbook: How to Execute & Optimize Campaigns [Report]

In 2025, email marketing will evolve with advanced AI tools that create hyper-personalized content and predictive targeting, ensuring more relevant communication with each subscriber. Automation and interactive elements like embedded videos and surveys will enhance engagement and conversion rates, making emails a more dynamic marketing tool. Digital... [Read more]

2025 Trends in Digital Marketing – Part 1 [Podcast]

In 2025, digital marketing will be driven by AI-powered personalization, offering tailored experiences across platforms and devices. Brands will focus on leveraging data-driven insights, voice search, and immersive technologies like AR/VR to engage customers more interactively and meaningfully. Digital Marketing Institute has published a new episode... [Read more]

Million Dollar Warrior 2.0: reliable, predictable online business; 15 years of proven results #ad

Million Dollar Warrior 2.0 provides you with knowledge and tools to create a real and sophisticated (potentially, but your results may differ) 7-figure business that is reliable and has a super strong foundation. ... [Read more]

Orchestrating The Customer Journey For Retail Success [Guide]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating... [Read more]

TikTok advertising: A comprehensive guide [Guide]

TikTok advertising leverages short-form, engaging videos to connect with a highly active and diverse audience. Its algorithm-driven targeting and creative ad formats boost brand visibility and drive authentic user engagement. Search Engine Land has published ‘TikTok advertising: A comprehensive guide’. Benjamin Wenner says, “Ever since... [Read more]

Turn 2024 Marketing Challenges Into 2025 Wins, February 5 [Webinar]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00... [Read more]

Nine Essential Voice Search SEO Tips

Voice search SEO focuses on optimizing content for spoken queries, emphasizing natural language, long-tail keywords, and concise answers. It enhances visibility in voice-activated searches, catering to growing use of virtual assistants. Search Engine Journal contributor Matt G. Southern has published an article featuring nine practical voice search... [Read more]

Selecting SEO-Friendly WordPress Theme

An SEO-friendly WordPress theme is designed to enhance search engine rankings with clean code, fast loading times, and responsive design. It supports seamless optimization, helping websites attract organic traffic and improve visibility. Search Engine Journal contributor Maddy Osman has published an article on how to choose the a WordPress theme for... [Read more]

How to Create An Action Plan: A Straightforward Guide for Marketers [Guide]

A marketing action plan outlines specific steps and strategies to achieve business goals, focusing on target audiences, messaging, and channels. It ensures consistency and measurable progress, driving effective execution and results. HubSpot has published ‘How to Create An Action Plan: A Straightforward Guide for Marketers’. Sheryl Green... [Read more]


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