The generational divide on social media is evident, with younger generations favoring platforms like TikTok and Instagram, while older generations prefer Facebook and LinkedIn. This split influences content styles and engagement trends, as each generation brings unique expectations and preferences to digital interactions. Convince & Convert has... [Read more]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The... [Read more]

B2B eCommerce is transforming how businesses interact by streamlining transactions, automating procurement, and enhancing supply chain efficiency. With digital platforms, companies can now offer personalized, scalable solutions tailored to the unique needs of their business clients. HubSpot contributor Sam Lauron has published an article featuring five... [Read more]

Email Expert, being released today, is for you if you want a faster, easier, and more profitable way to: ➤ Automate Lead Generation (for your own business or for clients) ➤ Build Your Email List ➤ Automate Email Marketing ➤ Sell More Products ➤ Earn More Affiliate Commissions ➤ Work Less, Earn More This is a brand new, first-to-market,... [Read more]

In 2025, content marketing will prioritize immersive, interactive experiences using AI and AR to boost engagement. Brands will lean into data-driven personalization, creating targeted content that resonates with specific audience segments in real-time. Content Marketing Institute contributor Robert Rose has published an article featuring three disruptions... [Read more]

Shopping and retail trends are increasingly driven by personalization and sustainability, with brands using AI to create tailored experiences that cater to individual preferences. At the same time, eco-conscious consumers are pushing retailers toward greener practices, favoring brands that demonstrate a commitment to sustainability and ethical sourcing. Adweek... [Read more]

This is a reminder for the Adweek webinar to be held on October 30, 2024. The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From... [Read more]

Chameleon Mode is recognized as one of the most secure anti-detect browsers available, simplifying the management of multiple accounts while minimizing the risk of bans. This tool helps maintain anonymity and enhances productivity for marketers. Chameleon Mode‘s robust browser features can significantly enhance your online effectiveness, offering... [Read more]

This is a reminder for the DMI webinar to be held on October 30, 2024. Personalized AI marketing tailors content and recommendations to individual customer preferences, enhancing engagement and satisfaction. It boosts conversion rates by delivering targeted, data-driven experiences at the right time. Digital Marketing Institute is hosting a webinar... [Read more]

Email newsletters are essential for building strong customer relationships, offering a direct line to share updates, promotions, and valuable content. They drive engagement and brand loyalty by keeping subscribers informed and connected on a regular basis. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The... [Read more]

Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language... [Read more]

There are a lot of hassles in online marketing and ecommerce that DropServe eliminates. You know the kind of things we mean. The orders that don't arrive because they are lost or delayed in transit.... [Read more]

This is a reminder for the CMI webinar to be held on October 30, 2024. B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting... [Read more]

Backlinks are essential for SEO as they signal to search engines that a site is credible and valuable, helping to boost its ranking. Quality backlinks from authoritative sites increase website visibility and drive organic traffic. Semrush contributor Rachel Handley has published an article featuring 10 methods to get backlinks. She says, “Backlinks... [Read more]

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. When your speakers leave the stage, your on-demand strategy kicks in. You can maximize ROI from your event for months to come if you just use the right strategies. Digital Marketing Depot is hosting a webinar ‘Get More Out of Your Webinars:... [Read more]

StocksBreeze AI multimedia Bundle is a collection of royalty-free, AI-powered stock assets and an AI system that creates more assets on demand.... [Read more]

The content scoring process evaluates digital content based on criteria like relevance, engagement, and quality. It helps optimize content for SEO, user experience, and brand alignment by assigning a score for improvement and effectiveness analysis. Content Marketing Institute contributor Lindy Roux has published an article featuring steps to set up... [Read more]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team... [Read more]

AI High Ticket Commissions lets marketers take advantage of an overlooked feature in Facebook's system – a feature that can not only generate viral traffic but also secure consistent earnings.... [Read more]

MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks,... [Read more]

Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How Marketing Can Lead the Way with Data‘ The Convince & Convert team says, “Jenn explains what insights SAS focuses on from a marketing perspective and how that helps her team and other departments work together to... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Airbnb CMO Breaks Down Their $86 Billion Marketing Playbook’. The HubSpot team says, “How do you manage $86B worth of marketing strategy... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube for Businesses: A Step-by-Step System for Success’ featuring Sunny Lenarduzzi. This episode covers the following: Why YouTube Matters to Marketers Today YouTube... [Read more]

Data-driven insights use real-time data to guide decisions, making strategies more precise and effective. By analyzing trends and patterns, businesses can better understand customer needs and improve outcomes. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How to Find a Balance... [Read more]

MOZ has launched MozBar V4, a new SEO browser extension. MozBar is a free browser extension that provides marketers with access to Moz Data, including pertinent metrics such as Domain Authority®, Page Authority, Brand Authority™, and more. Since its launch in 2008, it has evolved with the ever-changing search landscape and has over 1 million installs. Jonathan... [Read more]