Perficient, Inc. has published a new video ‘Why Google’s Focus on User Intent Matters to You’ featuring Duane Forrester, VP of Industry Insights at Yex. Te Perficient team says, “Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that... [Read more]

MOZ contributor Cyrus Shepard has published 100% free tech SEO site audit checklist for SEO agencies, consultants, and website owners. He says, “Originally, we set out to create a solid technical SEO audit checklist — one that covered all the important technical SEO areas which could have a significant impact on rankings/traffic and could... [Read more]

To produce quality content, you need to learn how to proofread and edit it. By removing grammatical errors and making your content easy to follow, you can make it more reader-friendly. Content Marketing Institute’s Ann Gynn has shared some useful content proofreading and editing tips. She says, “With your editor’s hat on, follow this five-step... [Read more]

If you want to use video in your marketing, you would be wise to make sure your videos are unique, not dozens of other copies scattered around the internet. New software just released by Brett Ingram called VSLCreator lets you quickly make 100% unique sales videos. The full license lets you sell the videos you make to clients. They also have a “lite”... [Read more]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at... [Read more]

In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes... [Read more]

Social Media Examiner has published a new video ‘Instagram Growth With Organic Content: A Comprehensive Guide’ to help you achieve Instagram marketing success. The SME team says, “Want to grow your Instagram reach and exposure? Wondering what to post? Learn how to grow your Instagram account without ads by watching this in-depth guide... [Read more]

Link-buildig is one of the most important SEO tactics that helps you get more website traffic. By getting quality links to your website, you can improve its reputation in Google Search. Receptional has published a new e-book titled ‘How to build links in difficult niches’. The Receptional team says, ” In highly competitive markets,... [Read more]

Facebook advertising is one of the best ways to enhance your reach to more and more social media users. By creating effective ads, you can attract more people. Social Media Examiner has published a new video ‘5 Costly Facebook Ad Mistakes to Avoid’ featuring Emily Hirsh. The SME team says, “Struggling to improve Facebook ad results?... [Read more]

Searchmetrics has published a new podcast ‘Core Web Vital Testing Questions’ featuring Karl Kleinschmidt. The Searchmetrics team says, “Join host Ben as he concludes the two-part episode with Searchmetrics’ Senior SEO Strategist Karl Kleinschmidt. Together they chat about understanding field data vs. lab data. Ben and Karl address... [Read more]

AWeber has published a new video ‘How to trigger an automated email campaign from your Landing Page’ explaining how to manage automated email campaigns. AWeber  [Read more]

ClickZ has made available a replay of the webinar ‘Customer Expectations are More Demanding Than a Year Ago. Are You Prepared?’ featuring Justin Sharaf and Aston Whiteling. The ClickZ team says, “Don’t miss out on your chance to achieve and improve customer loyalty with this on-demand webinar from Jahia. From digital-only events... [Read more]

The SEO process requires you to pay attention to every code that lies on your web pages. By optimizing every snippet and headings, you can gain maximum from your attempts. Search Engine Journal contributor Roger Montti has shared the results of a survey on the use of H1 Headings by SEOs. He has also shared some useful strategies to improve your SEO... [Read more]

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

Quick Sprout has published a list of six best WordPress directory plugins. Lars Lofgren says, “There’s a good chance you can find a way to implement a directory on your website. Law firms use website directories to list their lawyers and employees. Real estate companies have directories for their listings as well as their agents. A retail chain... [Read more]

Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’. He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank. But the way Google looks at links... [Read more]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

By advertising your products on Instagram, you can attract more customers and scale up your online sales. With the right strategies, you can make the most from your Instagram advertising. Social Media Examiner has published a new video ‘How to Lower Your Instagram Ad Costs’ featuring Emily Hirsh to help you discover some useful ways to reduce... [Read more]

Googlebot processes JavaScript web apps in three main phases: Crawling; Rendering; Indexing. Googlebot crawls, renders, and indexes a page. JavaScript can be immensely useful to automate your SEO tasks. Search Engine Journal contributor Jose Hernando has shared a useful article on using JavaScript to automate your SEO process. He says, “A lot... [Read more]

Search engine optimization is the process that helps you get your websites indexed into the search engines and improve traffic. With an effective SEO planning, you can continue to get more and more customers. Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What... [Read more]

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization... [Read more]

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June... [Read more]

MOZ CEO Sarah Bird has announced that Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Bird said, “I’ve got some exciting, very exciting, very significant news to share with you all and I have invited Michael Pepe here to share with me. The shared focus on delivering powerful digital... [Read more]