Content Marketing in Times of Uncertainty - IM NewsWatch Newsletter, June 12, 2020

June 12th, 2020 at 7:54 am EST


 

IM NewsWatch

Friday, June 12, 2020

Content Marketing in Times of Uncertainty [Guide]

LinkedIn has published a new guide entitled’Content Marketing in Times of Uncertainty’. This guide aims at helping businesses to focus on key content and advertising elements that should be focused during the COVID-19 pandemic.The LinkedIn team says, “Filled with advice from industry heavy-weights, B2B marketers and experts, this... [Read more]

SMT’s List of Tools to Boost Your Instagram Marketing

Social media platforms have become inevitable when it comes to marketing and promotion. With right tools you can enhance your social media presence and achieve your marketing goals.Social Media Today’s Ann Smarty has published a list of five tools to help you improve your Instagram marketing efforts in 2020.Smarty says, “Here are some... [Read more]

Discussing the Challenges of Social Media Marketing in 2020, Twitter Chat – June 16

Social Media Today is hosting a live Twitter chat session titled ‘Discussing the Challenges of Social Media Marketing in 2020’ on Tuesday, June 16, 2020 at 12.00 pm EDT.Join this Twitter chat to find the ways to deal with the marketing challenges everyone is facing on social media.The SMT team says, “We host #SMTLive Twitter chats... [Read more]

TikTok videos for good marketing (TikVideoCyborg, VideoTik) #ad

TikTok is the online sensation that people (over 800 million)seem to be flocking to. It is filled with short videos that are created by individualswho are a lot like you. The best videos can attract thousands of views, along with Likes, Comments and Forwards. Some even have over a million views.TikTok has become real competition for YouTube for very... [Read more]

‘Sell More with Product Recommendations’ Webinar June 25 [Webinar]

Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales.eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET.Attend... [Read more]

‘Doubling Down on Digital’ Webinar June 25 [Webinar]

In the era of COVID-19 and post-pandemic, digital is going to be the savior. With a strong digital marketing and communication strategy, you can get your business on track.MarketingProfs is hosting a webinar ‘Doubling Down on Digital’ on Thursday June 25, 2020 at 2.00 pm ET.The MarketingProfs team says, “Businesses everywhere are currently... [Read more]

Sprout Social’s 6-Step Social Media Product Launch Plan

Today social media platforms serve as a launchpad for your products and services. With a strong social strategy you can directly reach your target audience and grow your sales.Sprout Social contributor Brent Barnhart has shared a 6-step social media product launch plan in his latest article.Barnhart says, “Listen: we totally understand that... [Read more]

Plugin Auction Profits: Make eBay your online marketing platform #ad

There is something to be said for the “tried and true”, things you know work because they have been working for years. eBay is certainly tried and true. It offers a platform where many people (thousands) earn their living online. Rob Corrigan has just released Plugin Auction Profits to show you one good way to take advantage of the eBay... [Read more]

How to Produce High-Quality Video Content at Home [Podcast]

High quality video content can help you to create desired marketing impact on your audience and boost your revenue. By learning the ways to create quality videos with minimum infrastructure you can create content with low investment.IMPACT‘s Zach Basner ha published a new episode of ‘Film School of Marketers’ podcast titled... [Read more]

TikTok Live Video: A Walkthrough for Marketers [Video]

TikTok’s live video feature enables you to connect with your audience in real-time to promote your products and services.To help you effectively use TikTok Live Video, the Social Media Examiner team has published a video titled ‘TikTok Live Video: A Walkthrough for Marketers’.The SME team says, “Want to interact with your TikTok... [Read more]

‘Artificial Intelligence in Marketing’ Virtual Event, June 25

ClickZ is hosting a half-day virtual event ‘Artificial Intelligence in Marketing’ on Thursday, June 25, 2020. This event is aimed at exploring the latest technologies and strategies to harness the power of AI.Dave Neway, Brian Solis, Tim Waddell and Robert Yocum are going to speak at this event.Virtual Event AnnouncementAI has been a... [Read more]

Swarm automates video creation and marketing #ad

Swarm is a video creation tool, but different from most tools that our industry has been using. It creates short (6 minute) videos that you use to build your business and your income stream. The odd thing is that you do it without selling anything... [Read more]

Guide to Submitting Your Website to Search Engines

SEMrush contributor Jason Barnard has published a step-by-step guide to submitting you URL or website to search engines.In this guide, Barnard has provided detailed instructions to submit your website information to search engines for improving website traffic.He says, “In this guide, you will learn how to submit your site to Google and other... [Read more]

Impact of Semantic Search on SEO

Semantic search helps search engines to return the most relevant search results. It focuses on the meaning behind search queries instead of the traditional keyword matching.Ahrefs contributor Michal Pecánek has published an article on Semantic Search and how it affects SEO process.Pecánek says, “Although there are countless variables at play,... [Read more]

Off-Page SEO: The Definitive Guide [Guide]

Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions.In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including:BacklinksSocial signalsE-A-TBranded searchesOnline reputation signals.Off-Page... [Read more]

Preequell builds interest to increase sales #ad

Preequell was just released to give marketers like you and me the same tool that major corporations use. Disney, BuzzFeed and a number of other large companies have used a technique that leads to increased traffic to their sites and increased engagement with their site visitors... [Read more]

Strategies to Improve Content Marketing Productivity

Your content marketing efforts required effective time management skill to produce and distribute content at the right time and to the right audience.Search Engine Journal‘s Brittany Berger has shared nine ways to help you boost your productivity and save time in content marketing.Berger says, “Even planning and ideating can be done more... [Read more]

Digital Experience in 2020 [Guide]

Magnolia has published a new guide entitled ‘Digital Experience in 2020’ to help you improve your marketing performance.The Magnolia team says, “We’ve just entered a new decade, but is your digital experience stuck in the past? To build a 2020-ready digital strategy, your customer experience must go beyond websites and mobile applications.Easy... [Read more]

Five Ways to Improving Instagram Video Ads

Instagram video ads help you to reach your targeted audience. Since the engagement rate on Instagram is higher, your video ads investment can help you to grow your marketing performance.Social Media Examiner‘s Mitt Ray has shared five ways to help you improve your Instagram video ads.Ray says, “Want to do more with Instagram video ads?... [Read more]

World's first viral funnel builder just launched (also builds lists) #ad

Bossfunnels, which was just launched, is a smart drag-and-drop funnel builder with all the features that Clickfunnels, Leadpages and others have. But, it also offers something extra: it creates viral funnels, so you can build bigger lists and get more traffic... [Read more]

How to Rapidly Create TikTok Videos [Video]

TikTok is one of the fastest growing video sharing platforms today. By creating content that attracts your target audience on TikTok, you can benefit from this platform.Social Media Examiner has published a new video titled ‘How to Rapidly Create TikTok Videos’ to help you create TikTok video content.The SME team says, “Want to create... [Read more]

11 Ways to Improve Your Writing Speed

Writing is an integral part of your marketing efforts. With a consistent writing process that results into quality and persuasive content, you can give an edge to your marketing.Quick Sprout has shared 11 ways to improve your writing speed without lowering the content quality.The Quick Sprout team says, “Imagine being able to write posts in... [Read more]


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