Content Marketing Institute is hosting a webinar ‘Using the Lessons of 2020 to be a more Resilient Marketer in 2021 and Beyond’ on Friday, January 29, 2021, at 1.00 pm ET. The CMI team says, “Marketing teams experienced many setbacks in 2020 including but not limited to budget cuts, moving to a remote workforce, and canceled events.... [Read more]

Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful. Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting. She says, “From a traditional marketing standpoint, there’s... [Read more]

Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference... [Read more]

VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don’t watch your whole video): ➤ You drop in rankings, and no SEO strategy will overcome the... [Read more]

Video is an integral element of you all our marketing initiatives. It helps you to move closer to the audience and prompt them for action. Copyblogger’s Brian Clark has shared some useful persuasive video strategies that can help you to prompt action. He says, “Let’s take a look at the things to keep in mind to make your video content... [Read more]

SEMrush contributor Brandon Howell has published an article on A/B Split Testing for SEO. He says, “If you’ve been in the SEO game long enough (and especially in an agency/client scenario), you’re familiar with the game of “poke the bear” that we all regularly play with search engines: make a change to the site, wait for the search engines... [Read more]

Alex Cattoni has published a new YouTube video on ‘6 Hottest Digital Marketing Trends To Watch Out For In 2021’. She says, “How do you stay relevant in a world that’s always evolving and constantly innovating? By keeping up with the latest digital marketing trends, of course. While it may feel like you made NO progress in 2020 and... [Read more]

With the new Kibo Code Quantum you won't need Amazon, Shopify, inventory, or overseas suppliers to have a regular stream of income online. It includes a "Done-For-You" online store (filled with products) so you can start using this system right away to build your online business.... [Read more]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Matt Johnston. The SME team says, “Struggling to come up with social media content? Looking for a process to fuel your content creation? Social video expert Matt Johnston shares a repeatable system you can use to... [Read more]

SEMrush contributor Connor Lahey has published a 6-step guide to help you find backlinks. This guide will teach you to find backlinks that point to any website so that you can use these insights to power your own link building strategy. Connor says, “We’ll look both at how you can gain an insight into a website’s backlinks to determine... [Read more]

Social media platforms play a pivotal role in content marketing and promotions. LinkedIn, having more than 720 million members, can be game-changer for your content marketing. Content Marketing Institute’s Chuck Hester has shared three ways to help you use LinkedIn for content marketing. He says, “As LinkedIn’s publishing opportunities... [Read more]

The creators describe this new application as "a secret way to tap into all that traffic". It aims to grow traffic to your website by leaps and bounds. And it's a process that should work long-term. It doesn't depend on exploiting loopholes that are here today, gone tomorrow. And it's so easy that even beginning marketers can use it effectively.... [Read more]

How-To Geek contributor Chris Hoffman has published an article entitled ‘Why You Should Delete Emails Instead of Archiving Them’. He says, “We’ve all been trained to archive every email we get. After all, we have basically infinite storage, and we can just find all the emails we need with a quick search, right? Makes sense. But that’s... [Read more]

Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content... [Read more]

Quick Sprout’s Lars Lofgren has published a list of best membership management software. He says, “If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent... [Read more]

The difference between an unsuccessful affiliate marketer and a successul one is knowledge of how to do it well. Affiliate Knowledge shows you how it's done. This is a comprehensive guide, by Mark Davis, to setting up an affiliate business using your own authority web site, that can be started small and scaled, over time, to the size you want it to be... [Read more]

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing... [Read more]

Search Engine Journal is hosting a webinar ‘Top Tips to Improve Your PPC Lead Quality & Follow-up’ on Wednesday, February 10, 2021 at 2.00 pm ET. The Martech team says, “Struggling to keep up with leads from various sources and channels? Register now for the next sponsored Search Engine Journal webinar. Jessica Clarke and Anna... [Read more]

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever.... [Read more]

A new app, 'Click and Bank 2', builds Clickbank review sites for you, with one click, in seconds, and then hosts them on its servers. The affiliate review sites it builds for you come complete with a function that brings in free Google traffic. You can have a working website up and running in just minutes... [Read more]

To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users. Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021. She says, “The following 5 are all excellent channels... [Read more]

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For... [Read more]

Search Engine Journal contributor Matt Southern has published an article titled ‘Same Content in Different Formats is Not Duplicate’ citing Google’s Jon Mueller as the source. He says, “Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate... [Read more]

Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media... [Read more]

Social Media Examiner has published a new video titled ‘YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More’. The SME team says, “Explore changes to YouTube Premieres, YouTube analytics, hashtags search results, topic filters, and more with Michael Stelzner and YouTube expert, Diana Gladney”. Watch the... [Read more]

Sue B. Zimmerman has published a new YouTube video ‘Instagram Pinning (Get More Engagement with IG Pinning Updates)’. She says, “In my NEW YouTube video I’m sharing how you can strategically pin Instagram™ comments to encourage more engagement on your feed. See how pinning comments not only sparks more engagement, but it actually... [Read more]