User-generated content (UGC) is a great way to create your space in Google search results. It is a cost-effective way to drive more visitors to your site. Google’s John Brown has published a guide to user-generated content. He says, “User comments are a great way to drive discussion and engagement around articles. But if a publisher wants... [Read more]

Content Marketing Institute has published a new video ‘Content Creation Planning’ to help marketers excel in content marketing with proper planning. The CMI team says, “To create strategic content, you need a strategic content planning process. Rose explains how to elevate your content plan to be more than a list of requests.” Content... [Read more]

Content marketing can get you the best results provided you continue to innovate and experiment with new promotional tactics. Content Marketing Institute contributor Stephanie Stahl has shared 100+ content marketing trends and predictions for success in 2022. She says, “The quality of the content experiences you serve up can make you rich or poor,... [Read more]

SellitPics is being released tomorrow, December 11, to meet a need all online marketers will have from now on. Click the link to get on the list for tomorrow. Custom images are an essential part of every marketer’s toolkit because they let you convey: • who you are, • how you can help a customer’s problem, and • how trustworthy. They... [Read more]

When it comes to getting your video content indexed in the search results, it is important to attach relevant keywords to your video content. Apart from this, in-depth analytics can also help you get better video views. Yoast contributor Phil Nottingham has published a free guide ‘YouTube SEO: How to use analytics for your video strategy’... [Read more]

There are several considerations when it comes to choosing the right ad bidding strategy for your Facebook ads. If your bid wins, you get the ad spot. If someone else wins, the money stays in your ad budget until another opportunity comes along. Social Media Examiner’s Corinna Keefe has shared four steps to help you choose the right Facebook ads... [Read more]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

How would you like to approach any business with something that will instantly boost engagement and conversions on their website? You can do it so easily with the new Video App, TalkingFaces ... [Read more]

The concept of social selling refers to using social media platforms to boost your online sales. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.” HubSpot contributor Aja Frost has published a comprehensive guide on ‘Social... [Read more]

Whatever your business may be, the inclusion of quality video content helps you boost it. In e-commerce too, you can grow your sales with video integration. TechBullion contributor Luke Fitzpatrick has shared seven e-commerce video SEO tips. He says, “Research suggests that video search results have a 41% higher CTR and they are 50% more likely... [Read more]

Content creation is an ongoing task. And you have to adjust your strategy according to the search algorithms and by keeping your audience in mind. Neil Patel has published a new video ‘How to Write Content That Ranks in 2022’s Crazy SEO Landscape’ to help you create better content. He says, “Do you want to learn how to write content... [Read more]

Earlier this week, Trevor Carr released Xmissions, which he calls "The Christmas Commissions Accelerator". In essence, he is sharing all he knows about affiliate marketing, just in time for you to put it into practice for holiday sales (but you'd better be quick; just 19 days till Christmas.) ... [Read more]

Photo by RODNAE Productions from Pexels Gaming and gaming viewership is on the rise. Twitch, a major broadcasting platform for gaming, has reported an 86% increase in viewership since January of 2020, with several days where viewership has surpassed 6 million people. This shouldn’t come as a surprise, either: in 2021, 227 million Americans... [Read more]

Search Engine Journal contributor Anna Crowe has published an article anweing this important question: Is Your IP Address A Google Ranking Factor? She says, “When it comes to IP addresses as a ranking factor, things can get cloudy in the SEO community. And it’s difficult to know who or what to believe. The idea of IP addresses as a ranking factor... [Read more]

With strong social media marketing campaigns, you can continue to expand your online presence and reach more customers. Watch HubSpot’s new video ‘7 Social Media Marketing Hacks to Grow Your Business FAST!’ to explore useful social media marketing tricks. The HubSpot team says, “In this video, HubSpot will be sharing 7 tips with... [Read more]

John Thornhill is a leading seller of Clickbank products, both as a product creator and as an affiliate. In Clickbank Superstar, he shows you how he launches successful products on Clickbank. In this simple to follow course on how to ensure you’re successful and legally compliant as a product marketer by making the best use of one of the worlds largest affiliate platforms. ... [Read more]

Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021. She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine... [Read more]

SEO is the lifeblood of your business today. It helps you fare better in the search engine results and reach more customers online. Rank Ranger contributor Liraz Postan has shared some useful tips for WordPress SEO optimization. She says, “There’s no doubt that WordPress is the best choice if you’re looking to optimize your website for... [Read more]

Analytics is a vital element that helps you foster the growth of your marketing campaigns. In 2022 too, you need to stay focused on marketing analytics for sales improvement. Portent’s Michael Wiegand has shared six ways to prepare your digital analytics setup for 2022. He says, “As the holiday season draws near, more clients and co-workers... [Read more]

Health-related equipment and health programs are popular iamong athletes who need to deal with these sports medicine issues. Websites that offer authoritative information on sports medicinehave an excellent opportunity to market related training programs and equipment related to the content... [Read more]

Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well... [Read more]

MOZ has published the latest video episode of Whiteboard Friday. The video titled ‘5 Simple Tips for SEO + Email Marketing Flywheels’ features Cyrus Shepard. The MOZ team says, “If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday,... [Read more]

Effective video marketing helps you to better inform your audience about your products and services. By creating quality and persuasive video content, you can improve your sales performance. Content Marketing Institute contributor Jodi Harris has shared some useful strategies to help you get the best results from your video marketing investment. She... [Read more]

Content Marketing Institute has published a new guide called ‘The Content Marketer’s Funnel’ to help you strengthen your content marketing. The CMI team says, “Similar to a sales funnel, the Content Marketer’s Funnel gives businesses an easy-to-follow yet comprehensive framework for creating content that moves buyers along their... [Read more]

Social Media Examiner has published a new video ‘How to Get More LinkedIn Leads: An Organic Strategy That Works’ to help you make the most of your LinkedIn marketing efforts. The SME says, “Want to generate more leads on LinkedIn with organic content? Not sure how to do it without scaring your prospects away? In this video, LinkedIn... [Read more]

HubSpot has published a free kit called ‘How to Run an SEO Audit’. The HubSpot team says, “We’ll guide you through all of the steps to conduct a full SEO audit to ensure your entire site and web assets are optimized for a modern organic SEO strategy. HubSpot joined forces with Ryte to bring you a free on-page SEO template, audit... [Read more]

For successful marketing, you need to create offers that help in lead generation. Without them, site visitors have no way of getting converted into leads. HubSpot contributor Pamela Vaughan has published an article on creating irresistible marketing offers. She says, “While the types of offers we mentioned above are all great options for marketing... [Read more]

Google continues to regularly update its algorithm. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Join us for our... [Read more]