As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility’ on Thursday, December 12, 2024,... [Read more]

Constant Contact has published a new video ‘How to Segment Your Email List for Better Results’ featuring David Fischer. The Constant Contact team says, “Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website... [Read more]

Using AI in marketing enhances efficiency by automating tasks like data analysis, customer segmentation, and personalized content creation. It enables businesses to deliver targeted, real-time campaigns that improve engagement and maximize ROI. Content Marketing Institute is hosting a webinar ‘Unlocking AI for Marketing: End 2024 Strong, Start... [Read more]

Imagine assembling a top team of influencers that promote your business 24/7 and imagine there’s no need for expensive human talent because your influencers are AI. What would happen if you used these influencers to enhance your online visibility, drive traffic, and generate revenue — all automatically? Today, with AIfluencers, you have an... [Read more]

Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December... [Read more]

Content marketing strategies are vital for attracting and engaging target audiences with valuable, relevant content that builds trust and brand loyalty. They drive traffic, generate leads, and foster long-term customer relationships, ensuring business growth. Semrush has published a new video ‘5 Content Marketing Strategies You Can’t Ignore... [Read more]

Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification... [Read more]

AI Automation for Small Businesses (just released by Content Sparks) shows you how to exploit the potential of AI tools to streamline your business processes, boost productivity, and simplify your daily operations. This workshop will show you how to choose the right AI tools and implement automation in a way that truly benefits your unique business. As... [Read more]

Data is the backbone of effective marketing, enabling businesses to understand their audience’s preferences, behaviors, and needs. By analyzing data, marketers can create targeted campaigns that resonate with specific segments, maximizing engagement and ROI. It ensures decisions are based on facts rather than assumptions, leading to more accurate... [Read more]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Google’s New AI Tool Is Mindblowing!! The Future of Search is Here’ featuring Neil Patel and Eric Siu. The video covers the following: Live... [Read more]

AI Children’s Book Maker 2500 is for you if you have ever wanted to write a children’s book, for your own children or to sell. Even if you feel you don’t have the skills or the experience. Or just didn’t have time. This new AI web tool turns your dream of writing a children’s book into a delightful reality. AI Children’s... [Read more]

AI tools streamline website creation by automating design, content generation, and functionality integration, making the process faster and more efficient. They empower users with minimal technical expertise to build professional, user-friendly websites tailored to their needs. Digital Marketing Institute contributor Nick Babich has published an article... [Read more]

SEO maintenance is crucial for sustaining your website’s visibility and performance in search engine rankings. It helps adapt to algorithm changes, fix technical issues, and optimize content, ensuring consistent organic traffic and a seamless user experience. Search Engine Journal contributor Corey Morris has published an article featuring SEO... [Read more]

Marketing copy is crucial for communicating a brand’s value, persuading audiences, and driving action. Well-crafted copy captures attention, builds trust, and ultimately converts potential customers into loyal advocates. HubSpot has published the latest episode of ‘Marketing... [Read more]

SpotlessLink, just released to the public, is more than a standard URL shortener; it is an all-inclusive platform aimed at improving link management, tracking, and user interaction.... [Read more]

Content marketing strategies involve creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. By addressing audience needs and aligning with business goals, these strategies build trust, drive engagement, and foster brand loyalty. Semrush has published a new video ‘5 Content Marketing Strategies... [Read more]

Building a business involves turning an idea into a structured, sustainable venture through strategic planning, hard work, and adaptability. It requires understanding customer needs, managing resources effectively, and staying resilient in the face of challenges. The latest Digital Marketing Institute podcast is ‘Use your Personal Brand to Build... [Read more]

Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI... [Read more]

Super Affiliate AI tool suite is designed to help you become a super affiliate, and it does its work in less than 60 seconds. In the introductory webinar by Chris Fox and Andrew Fox, you get the complete picture of how this software can help you build your business.... [Read more]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode... [Read more]

B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing. HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing. She says, “Newsletters, like content marketing, “focus on providing... [Read more]

HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025. She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday. I think one way to explain this is that on the weekends, consumers... [Read more]

An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions. Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages. He says, “From your homepage,... [Read more]

Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand... [Read more]