Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to... [Read more]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and... [Read more]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation,... [Read more]

It’s a fact. Background music adds a lot to viewer engagement with a movie or any other video. Audify fills the need for custom music without the expense of a composer. Now you won’t have to pay for expensive stock music from AudioJungle, Bensound, Shutterstock, iStock, VideoBlocks, or any other site. Besides the cost, using the same overused... [Read more]

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital... [Read more]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing... [Read more]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign... [Read more]

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is... [Read more]

SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy... [Read more]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In... [Read more]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The... [Read more]

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the... [Read more]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team... [Read more]

Link building is an essential process to boost your SEO performance. Apart from publishing quality content, you also need to adopt the right strategies that can help you secure more backlinks. MOZ contributor Amanda Milligan has published an article highlighting some useful strategies to use surveys for securing more links. She says, “I’m... [Read more]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started... [Read more]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing... [Read more]

Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’. The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however.... [Read more]

Creating and launching a website is a complex task. There are so many things that are easily overlooked, like a broken link or a misspelled word. HubSpot contributor Shanna Kurpe has published an article highlighting 80 things to check before, during, and after launching a website. She says, “Whether this is your first website that is being built... [Read more]

Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics... [Read more]

JumpStory is a visual platform that provides access to millions of images, videos, and illustrations. Quick Sprout’s Lars Lofgren has published a review of JumpStory. He says, “Below you’ll find the key features of JumpStory. AI Text Match The AI Text Match capability of JumpStory is a powerful feature that helps users save time. It works... [Read more]