Content Marketing Amidst the Rise of AI - IM NewsWatch, September 30, 2024

September 30th, 2024 at 5:29 am EDT
Internet Marketing NewsWatch
Monday, September 30, 2024

Everything You Need To Know About Faceted Navigation

Faceted navigation allows users to refine search results by applying multiple filters based on specific attributes, enhancing the user experience in large databases or e-commerce sites. It improves discoverability and relevance by organizing complex information into easily navigable categories. Search Engine Journal contributor Natalie Hoben has published... [Read more]

Operationalizing First-Party Data in Advertising [Guide]

First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information. Digital Marketing Depot has published a new guide ‘Operationalizing... [Read more]

The Ultimate Consent Strategy for Maximizing Customer Opt-Ins, October 24 [Webinar]

In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount. Digital Marketing Depot is hosting a webinar ‘The Ultimate Consent Strategy for Maximizing Customer Opt-Ins’ on Thursday, October 24, 2024,... [Read more]

FotoStudioAI: AI-enhanced pictures of you or clients #ad

Just the facts: What is the primary function of FotoStudioAI? FotoStudioAI is designed to create stunning, professional-grade photographs of any individual without the need to set foot in a physical photo studio. All you need to begin is a single photograph. 1. Submit your Picture Start by uploading a single, high-quality, front-facing image of yourself. 2.... [Read more]

MOZ Lists SEO and Digital Marketing Podcasts for 2024

In 2024, SEO and digital marketing focus on user-centric content, driven by AI tools that optimize search algorithms for enhanced relevance and personalization. Marketers leverage voice search, video content, and data analytics to stay competitive in an evolving digital landscape. MOZ contributor Jo Cameron has published an article featuring the best... [Read more]

Reminder- 10 Ways Humans Can Get More From LinkedIn Using ChatGPT, October 1 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on October 1, 2024. ChatGPT for LinkedIn can assist in crafting personalized messages, optimizing profiles, and generating engaging content for posts. It also helps in networking by suggesting professional responses and providing insights for career growth. MarketingProfs is hosting a webinar... [Read more]

User Data Scraping: Ask Permission First or Apologize Later? [Video]

Content Marketing Institute has published a new video ‘User Data Scraping: Ask Permission First or Apologize Later?’. The CMI team says, “LinkedIn recently came under fire for retroactively updating its T&C agreement to allow the use of customer data for AI training. By now, consumers should expect tech platforms to track their... [Read more]

LeadPal: One-Click Sign-Up like Airbnb, Quora, others #ad

LeadPal 2.0 can put your site in the big leagues. Have you ever marveled at how big platforms such as Medium, Airbnb, or Trello allow you to register seamlessly with just a single click using your social accounts? Well, this simplified user experience isn’t just limited to industry giants anymore. LeadPal was developed to provide small businesses... [Read more]

Navigating Content Marketing Amidst the Rise of AI [MOZ Video]

Content marketing in the age of AI leverages advanced algorithms to deliver personalized, data-driven content to target audiences. AI enhances efficiency, enabling marketers to automate processes and generate insights for more engaging and relevant storytelling. MOZ has published the latest Whiteboard Friday video ‘Navigating Content... [Read more]

SEO In The Age of AI [Ebook]

Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including... [Read more]

Reminder- Personalization at Scale: A Blueprint for Global Success, October 1 [Webinar]

This is a reminder for the DMD webinar to be held on October 1, 2024. In today’s competitive e-commerce landscape, personalization is no longer a luxury; it’s a necessity. Digital Marketing Depot is hosting a webinar ‘Personalization at Scale: A Blueprint for Global Success’ on Tuesday, October 1, 2024, at 1.00 pm EDT. The DMD team says,... [Read more]

TotalAI gives you access to all the best commercial AIs #ad

  Experience the future of business innovation today with TotalAI, just released a few days ago. This platform improves the online marketing process (and offline, too), giving you the following benefits: ➤ A Unified Interface: Total Ai provides access to a suite of top-notch AI tools such as ChatGPT 4, Gemini Pro, DALL·E 3, and more, all under... [Read more]

The Google Update That Crushed His Business Overnight [Video]

Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from... [Read more]

How to Run Successful Marketing Campaigns on Reddit [Video]

Reddit marketing involves engaging with niche communities (subreddits) to promote products, services, or content. It requires authentic interaction and targeted advertising to build trust and brand visibility. The latest ‘Masters in Marketing’ video is titled ‘How to Run Successful Marketing Campaigns on Reddit’. This video ... [Read more]

We Built An App In 30 Minutes With No Code + AI [Podcast]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘We Built An App In 30 Minutes With No Code + AI (LIVE)’. The HubSpot team says, “Kipp and Kieran dive into the fascinating world of AI tools... [Read more]

VoiceClonerAI: Clone any voice in 16+ languages #ad

VoiceClonerAI introduces a new era in voice technology. Unleash its power to discover a remarkable innovation that takes voice replication to a new level of accuracy and realism. This is not just a tool, but a game-changer, allowing you to generate speech so lifelike it mirrors human nuances and characteristics.... [Read more]

Semrush Lists 10 Best SEO Writing Tools

SEO writing tools help optimize content for search engines by suggesting keywords, improving readability, and analyzing performance. These tools enhance visibility, driving more organic traffic to websites. Semrush contributor Bartłomiej Barcik has published an article featuring top 10 SEO writing tools for content optimization. Barcik says, “SEO... [Read more]

Google Trends for SEO [Podcast]

Google Search Central has published the latest episode of the ‘Google Trends for SEO’. The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search... [Read more]

Forbes Reveals Six Content Marketing Strategies

Content marketing helps businesses attract and engage their target audience by providing valuable, relevant information. It builds brand awareness, trust, and customer loyalty, ultimately driving sales and growth. Forbes contributor Andrea Aker has published an article featuring six content marketing strategies you can use to resolve common business... [Read more]

AITribes builds & manages community sites with monetization #ad

AITribes makes ‘next-generation’ all-in-one sites. Thanks to its new AI, your sites do their own lead generation, product selling, and community building for you.... [Read more]

Creating Your Brand Voice: A Complete Guide [Guide]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from... [Read more]

CMI Shares 19 Do’s and Don’ts of Email Marketing

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving... [Read more]

Six-Step Guide To Creating Influencer Marketing Strategy

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She... [Read more]

Voisi: Streamlined, Simplified, Multilingual AI Audio Generation #ad

Voisi AI is all you need for your audio creation needs. For example, some applications only provide text-to-voice services, without doing translations. If you wish to transcribe your text into a different language, you're forced to translate it separately before employing the app. But Voisi AI handles it all. ... [Read more]

Your Blueprint to Creating Great Content [Report]

Content creation is vital for building brand awareness, engaging audiences, and driving conversions. It helps establish authority, foster trust, and improve visibility across digital platforms. Digital Marketing Depot has published a new report ‘Your Blueprint to Creating Great Content’. The DMD team says, “Planning and developing... [Read more]

Create Life-Long Fans Out of Casual Customers, October 17 [Webinar]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The... [Read more]


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