Content Development Mistakes to Avoid - IM NewsWatch Newsletter, July 16, 2020
July 16th, 2020 at 9:30 am EDT
Thursday, July 16, 2020
What is Testimonial Link Building and How to Do It
Customer testimonials turn out to be a great asset for your business. They can help you to inform your visitors about your existing customers and their feedback.The concept of testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website.Search Engine Watch contributor... [Read more]
The Ultimate Guide To Web Push Notifications
Web Push Notifications or Browser Notifications are notifications that your website visitors can opt-in to receive and stay updated without installing your app.ClickZ has published a new white paper titled ‘The Ultimate Guide To Web Push Notifications’.Download this whitepaper to learn:Basics of web push notifications: how do they work,... [Read more]
What’s Next for Your Social Strategy as Businesses Redefine Their New Normal [Checklist]
Sprout Social has published a free checklist ‘What’s Next for Your Social Strategy as Businesses Redefine Their New Normal’ to help marketers create new social media marketing strategy.The Sprout Social team says, “Every marketer knows the value of being flexible and willing to adapt when it comes to social media marketing. To keep... nbsp;[Read more]
Creating Successful Demand Generation Campaigns
Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services.Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns.Aboulhosn says, “We see the terms... [Read more]
Everything You Need to Know about Content Length
When it comes to content creation and marketing, its length is one of the crucial elements to watch for. With short an to the point articles, you can create content that helps your audience and saves their time too.Ahrefs’ Joshua Hardwick has shared an article with some useful tips on deciding your blog post length.Hardwick says, “In... [Read more]
Your Guide to Improving Keyword Research
Keyword research is the process of looking into what users type into search engines to find what they’re looking for. Effective keyword research helps you to identify right keywords for improving your search engine rankings and grow website traffic.To help you strengthen your keyword research, Rank Ranger’s Carolyn Lyden has shared some useful... [Read more]
Are You Making These Content Development Mistakes?
Content creation is a creative process. To make your content stand out, you need to see that it is helpful to your audience and adds some value to the existing knowledge.To help you make your content development process flawless, Content Marketing Institute’s An Gynn has shared 15 content development mistakes you should avoid.Gynn says, “Too... [Read more]
‘How to Build an On-Demand Webinar Strategy’ Webinar June 22 [Webinar]
According to the recent ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on demand – NOT LIVE. The on demand webinars allow your audience to watch and benefit at their convenience.Content Marketing Institute is hosting a webinar ‘How to Build an On-Demand Webinar Strategy’ on Wednesday July 22, 2020 at 2.00 pm EDT.The... [Read more]
How to Increase Traffic with Images
By using relevant images that match with your text, you can grow your website traffic from search engines.SEMrush contributor Melissa Fach has shared seven useful tips to help you increase traffic with images. Fach says, “Image SEO isn’t something that should be ignored, and in this guide, we will walk you through the steps you... [Read more]
Chasing Google’s Algorithm & SERP Feature Trends [Podcast]
Rank Ranger has published a new episode of The In Search podcast ‘Chasing Google’s Algorithm & SERP Feature Trends’ featuring Dr. Pete Meyers of MOZ.Listen to this podcast and learn:Why analyzing Google’s algorithm updates are even more complex than many thinkWhy SERP feature trends play an important role in SEOHow to... [Read more]
‘Customer Experience: New Goals for Brands amid the Pandemic’ Webinar July 16 [Webinar]
The coronavirus pandemic has created new challenges for businesses around the world as in-person experiences have been put on hold and are transformed into digital ones.eMarketer is hosting a webinar ‘Customer Experience: New Goals for Brands amid the Pandemic’ on Thursday, July 16, 2020 at 2.00 pm ET.The eMarketer team says, “In this Meet... [Read more]
‘New Lead-Generating Features on LinkedIn Advertising’ Webinar July 16 [Webinar]
By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts.Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET.The Brainlabs team says, “Whether... [Read more]
‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ Webinar July 16 [Webinar]
Digital assets is an important task today. With right control over your resources, you can efficiently manage your business.Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT.The Martech Today Today says, “Join Marc... [Read more]
Six Tips to Optimize Your Content for Search Engines
Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance.SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines.Foster says, “In this guide, I detail how to... [Read more]
Shifting Consumer Behavior in the Era of ‘It Depends!’ [Podcast]
The COVID-19 pandemic has resulted in grief and uncertainty around the world. Most businesses severely are hit by it.eMarketer has published a new podcast episode ‘Shifting Consumer Behavior in the Era of ‘It Depends!” to help you understand customer behavior during this uncertain time.The eMarketer team says, “eMarketer principal... [Read more]
Google Ads’ Automated Bidding Options [Guide]
Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’.This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns.Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s... [Read more]
‘Data-driven Marketing Strategies in the New Decade’ Webinar July 27 [Webinar]
Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage.Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta.The Click Insight team says, “The... [Read more]
Unbounce Shares 8 High-Converting Lead Generation Landing Page Examples
A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility.According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads.To help you... [Read more]
‘The Big Shift: How to Thrive in a New Era of Business’ Webinar July 16 [Webinar]
Due to changing business environment most businesses need to thing new strategies to grow their sales. They need help to survive and thrive in today’s changing landscape.Inc. is hosting a webinar ‘The Big Shift: How to Thrive in a New Era of Business’ on Thursday, July 16, 2020 at 2.00 pm ET.The Inc. team says, “This insightful, forward-looking... [Read more]
‘Customer Experience: New Goals for Brands amid the Pandemic’ Webinar July 16 [Webinar]
The coronavirus pandemic has created new challenges for businesses around the world as in-person experiences have been put on hold and are transformed into digital ones.eMarketer is hosting a webinar ‘Customer Experience: New Goals for Brands amid the Pandemic’ on Thursday, July 16, 2020 at 2.00 pm ET.The eMarketer team says, “In this Meet... [Read more]
Five Steps to Promoting Your Products with Instagram Stories
With Instagram Stories, you can catch your audience’s attention and present the offers they can’s resist. You can boost product promotion by appealing the customer psychology.Social Media Examiner’s Alex Beadon has shared five ways to help you promote your products with Instagram Stories.Beadon says, “To learn how to use Instagram... [Read more]
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