SEO plays a vital role in gaining more visibility for your YouTube video content. With a strong SEO strategy, you can enhance your video marketing efforts. IMPACT contributor Zach Basner has shared published an article highlighting six YouTube SEO mistakes you should avoid. He says, “If you want your videos to be found at all, you must understand... [Read more]

Earned media refers to publicity gained through advertising, or owned media, which refers to branding. It is promotion and coverage awarded by outside agencies or publications. Ahrefs contributor Si Quan Ong has shared seven ways to benefit from earned media. He says, “Earned media is what every business strives for, and there are two main reasons... [Read more]

Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am... [Read more]

Beginning at 9 AM EST, Omar Martin is opening the doors on his bundle of products in a true Black Friday sale for online marketers, a sale that he calls his Best Black Friday Sale Ever. This is an opportunity for you to grab 6 of his products that will increase your online business for one low price (95% off, he says), until midnight Monday (Cyber... [Read more]

A well-planned landing page can help you to win more customers and increase your sales online. A combination of good graphics and influential script, can help you to do magic. IMPACT contributor Steve Polito has shared nine ways to help you create effective landing pages. Polito says, “Building a truly compelling landing page requires that you... [Read more]

Blogging is an evergreen marketing strategy. It helps you to establish yourself as an authority in your domain and continue to promote your products along with your knowledge. HubSpot’s new video ‘Top 10 Blogging Tips for Digital Marketers’ will help you to improve your blogging efforts. The HubSpot team says, “Learn more about... [Read more]

Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]

Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy: This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The "retail" price on some of these courses can be $100 or more... [Read more]

Social Media Examiner has published a new video ‘How Much Should You Spend on Facebook Ads? Budgeting Steps’ to help you plan and make most from your Facebook advertising efforts. The SME team says, “Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? Facebook advertising expert Allie Bloyd walks you through... [Read more]

SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic. Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it. Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts... [Read more]

An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website. Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth. Clough says,... [Read more]

Back Friday for Online Marketers (Part 3) Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more. But... [Read more]

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming... [Read more]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads. The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a... [Read more]

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one... [Read more]

A large number of vendors, marketers, and merchants (aren't they all the same thing?) are offering sales for Black Friday, some sales continuing through next week. Here are a few. We will have more tomorrow. Wealthy Affiliate: The Wealthy Affiliate site is dedicated to teaching and supporting people who are beginning an affiliate marketing career.... [Read more]

Jeff Bullas has published a new podcast episode ‘The New Selling Method That Works’ to help you learn about the new sales techniques. This episode features Carl Gough is the founder and CEO of meetmagic. Listen to the podcast and learn: How success can intersect with your passionate purpose How to set up effective business meetings The... [Read more]

By learning about your competitors in the market, you can plan the marketing strategy that can help you to mark your presence and grow your sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you do this. The SEW team says, “In this guide, we will take you through the main points... [Read more]

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they... [Read more]

Not all Black Friday and other holiday specials are for mobile phones and TVs. Some are for various tools you can use to build your business. Here are some Amazon offers we found that you may want to consider for your own business. They may help make 2021 a better year for you. We will have additional offers from other companies tomorrow... [Read more]

Quality website traffic helps you to achieve your online marketing goals. By attracting more and more people to your website, you can grow your sales. Copyblogger contributor Sonia Simone has shared some useful tips to help you attract more visitors to your website. She says, “Unlike search engine optimization, most techniques for social-sharing... [Read more]

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore. He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading.... [Read more]

IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible)... [Read more]

If you need audio content for your marketing (for example, to use as packground music in ads and in videos), check out Big Audio Club, just released by SuperGoodProduct. Audio contributes to the engagement viewers feel for your content. That's why it is so carefully used in TV and movies. It can give your marketing content a boost, too... [Read more]

The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery. Download this white paper to learn: The methods being used to test and optimize emails. The adoption rate of automated programs in email marketing. How email frequency impacts the possibility... [Read more]

Search Engine Land’s Barry Schwartz has published a new video on ‘Using data to create pages that get links’ featuring Elie Orgel. says, “The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive... [Read more]

Entrepreneur magazine is hosting a webinar ‘How to Navigate the New Normal in Sales’ on Thursday, December 3. The Entrepreneur team says, “Lots of things have changed over the past year about the way we do business. Many companies have struggled to balance the responsibilities to their company’s bottom line while also taking... [Read more]