Choosing Marketing Strategies that Suit your Business Model - IM NewsWatch Newsletter, November 6, 2020

November 6th, 2020 at 6:13 am EDT


 

IM NewsWatch

Friday, November 6, 2020

15 Ways to Promote Your Website

There are several ways you can grow your site reach and strengthen your business. You can also do it by utilizing social media and picking up the right advertising solutions. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website. He says, “I’ve put together these tips on how to increase traffic to your website with... [Read more]

Ensuring Consistent CX Across Devices & Channels: A Marketing Must, November 10 [Webinar]

MarketingProfs is hosting a webinar ‘Ensuring Consistent CX Across Devices & Channels: A Marketing Must’ on Tuesday, November 10 at 2.00 pm ET. The MarketingProfs team says, “One of the most important marketing changes in 2020 has been the expanding availability of digital devices and channels—web, mobile apps, chatbots, AR/VR,... [Read more]

Choosing Marketing Strategies that Suit your Business Model

Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses... [Read more]

Arbitrage Pro: low-cost, scalable internet business #ad

Jamie Lewis has just released Arbitrage Pro, new software that finds you the two things you need to succeed online: 1. Products you can profitably sell for a good ROI. 2. Free targeted traffic to your offer Arbitrage Pro is a suite of three control panels (that are tested and proven) that indicate when there is an arbitrage (think “buy low; sell... [Read more]

How to Write Strong Email Subject Lines

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing... [Read more]

Bounce Rate: A 6-Step Guide

Your website’s bounce rate refers to the percentage of visitors who do not take any further action after landing on your website. Ahrefs contributor Michal Pecánek has published a six-step article on bounce rate. In this article, he has explained how to interpret and work with bounce rate. Pecánek says, “Bounce rate is an important metric.... [Read more]

Common SEO Myths Busted [Video]

Ahrefs contributor Sam Oh has published a new video ‘Common SEO Myths Busted’ to help you uncover some of the most common SEO myths. The Ahrefs team says, “This video debunks some of the most common SEO myths and suggests what you should do instead”. Watch the video here. Ahrefs  [Read more]

Copywriter’s Blueprint: the most productive marketing skill #ad

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers... [Read more]

IMPACT Highlights 15 Marketing Mistakes

IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make. She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing... [Read more]

How to Improve Your Google Organic Rankings

By attracting quality organic traffic from search engines, you can continue to grow your online reach and make more sales. Seer Interactive’ Savannah Boone has shared 10 ways to help you improve organic search rankings on Google. She says, “Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help... [Read more]

Strategies to Get More Subscribers with Your Content

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content... [Read more]

Get Facebook and Instagram Traffic with Postley #ad

Postley is a 20-in-1 App to get more traffic from your social posts and Ads. Together, Facebook and Instagram can be powerful marketing platforms all marketers should test. This new software, being released today by Jai Sharma can boost your success with both platforms... [Read more]

12-Steps to Monetize Your Blog with Affiliate Marketing

Affiliate marketing is a great way to make money from your blogs and websites. By promoting the products and services related to your blog, you can make a passive income. Business2Community contributor Shweta Dawar has shared 12-steps to help you make money from your blog with affiliate marketing. Dawar says, “The simplest way to monetize a blog... [Read more]

Elegant Themes drawing for free iMac

We just learned that Elegant Themes is doing a promotion in the run-up to their Black Friday sale at the end of the month. One lucky winner will receive a brand new iMac. Apple just released its newest iMac and it’s a real winner, especially if you get it in this drawing. You’ll get the big version with the beautiful 27-inch 5k retina... [Read more]

Search & Destroy: SEO, Search Marketing [Podcast]

Search Engine Journal has published a new podcast episode ‘Search & Destroy: SEO, Search Marketing’ featuring Navah Hopkins. Danny Goodwin says, “In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations... [Read more]

MaxFunnels: Fast, Easy Funnel & Landing Page Builder #ad

A marketing funnel is a collection of related products, offered one after the other. Usually, the first product is inexpensive. People who invest in it are offered a second product that somehow enhances the value of the first. This "up-selling" may continue for three or four products, or even more, each typically more expensive than the earlier ones. That sequence of offers is called a funnel because the purchases are shaped like a funnel. At the top, there are a lot of acceptances, with a smaller and smaller number as you offer one product after another... [Read more]

Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence, November 18 [Webinar]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy... [Read more]

CMI’s Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute’s Susan Moeller has published the ‘Guide to Instagram Features: Stories, Feed, IGTV, Reels’. This comprehensive guide will help you to understand the Instagram features and use them efficiently for your marketing. Moeller says, “I also will discuss content marketing strategies for each and suggest... [Read more]

How to Increase Your Instagram Engagement

The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook. HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement. She says, “There is debate among marketers... [Read more]

1-Click Social for WordPress; repair your broken Facebook/Instagram links #ad

On Oct 24th, 2020, Facebook decided to do a major change in its API (Application Programming Interface) that resulted in breaking more than 20 million websites. If your site embeds content from Facebook or Instagram, you were affected. This change has been in the news throughout October. Nevertheless, many website owners have not been aware of the problem. Even worse, they haven't had a way to get around it, even if they did know about it... [Read more]

MOZ Highlights 10 Changes That Impacted Google My Business in 2020

MOZ contributor Colan Nielsen has published an article highlighting 10 changes that impacted Google My Business in 2020. He says, “2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track... [Read more]

Eight Tips to Create Content for SEO

Your content can play a major role in driving more traffic to your websites and blogs. By keeping your content in sync with the search engine algorithm requirements, you can continue to grow your search engine ranking. Go Fish Digital contributor Stewart Fussell has shared an eight-step plan to help you create content for SEO. He says, “I’ve... [Read more]

Your Guide to Content Marketing in 2021

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021. She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions.... [Read more]

Growing on YouTube: How to Develop a Loyal Following [Podcast]

By developing a large follower base on YouTube, you can give a boost to your business. With quality video content and effective communication, you can achieve this. Social Media Examiner’s new podcast ‘Growing on YouTube: How to Develop a Loyal Following’ features some useful tips on this. The SME team says, “Want to develop... [Read more]

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