COVID-19 and Your Content Marketing Strategy - IM NewsWatch, Apil 2, 2020

April 2nd, 2020 at 5:31 am EDT


 

IM NewsWatch

Thursday, April 2, 2020

6-Step Guide to an Start E-commerce Business

The situations like COVID-19 raise the need for starting virtual businesses. Also this situation has given you opportunity to think and plan for your e-commerce business. Search Engine Watch team has published a six-step guide to help you start an e-commerce business. SEW team says, “For brick-and-mortar businesses suddenly struggling... [Read more]

COVID-19 and Your Content Marketing Strategy

The main goal of your content is to inform people. Than comes the marketing. During the tough times like the COVID-19 pandemic, you can step ahead and shape your content marketing strategy for the betterment of your audience. Siege Media‘s Vincent Nero has shared a useful article on how you can build a content marketing strategy during... [Read more]

COVID-19’s (Coronavirus) Impact on SEO [Podcast]

The COVID-19 pandemic has created an adverse impact on every business today and SEO is one such process that is bearing the impact. Searchmetrics contributor Tyson Stockton has published a new podcast episode ‘COVID-19’s (Coronavirus) Impact on SEO’ featuring Jordan Koene. Stockton says, “As international communities rally... [Read more]

Successful affiliate marketing: training and software #ad

Mike from Maine and Brett Rutecky have teamed up to produce a new training program for affiliate marketers that they call 300DollarDay. It starts with step-by-step training that teaches you how to build a following from scratch and monetize it though affiliate marketing. Also included is the special software Brett uses to do his affiliate promotions... [Read more]

How to Deal With the Economic Impact of the Coronavirus [Video]

The coronavirus outbreak is creating a global havoc. More and more countries and businesses are facing tough times. This situation is causing a stressful situation in terms of the income. Entrepreneur magazine team has published a new video ‘How to Deal With the Economic Impact of the Coronavirus’ featuring Ben Angel. The Entrepreneur... [Read more]

Optimizing Your Content and SEO for Local Impact [Podcast]

A blend of quality content and an effective SEO strategy can help you to reach more people online and grow your business. The same strategy can help you to enhance your local presence. Searchmetrics contributor Tyson Stockton has published a new podcast episode ‘Optimizing Your Content and SEO for Local Impact’ featuring Ana Raynes and... [Read more]

Portent’s Guide on SEO A/B Testing With Google Tag Manager

Portent contributor Evan Hals has published a comprehensive guide on ‘SEO A/B Testing With Google Tag Manager’. Hall has provided a step-by-step framework for doing SEO A/B testing. Hall says, “One of the exciting frontiers in Search Engine Optimization is A/B testing. Historically, most of the discourse around split-testing... [Read more]

Content Sparks Sale, Day 7: Build your Audience using Social Media #ad

Today’s new sale: Build Your Audience Using Social Media. One of the things we marketers are always wrestling with is how to grow our audience. That’s every marketer’s concern. You may want to investigate this new “Done for You” training program that you can present to your tribe. You know your followers will love doing... [Read more]

Blogging for Business by Ahrefs [Free Course]

Ahrefs‘ Joshua Hardwick has announced that the ‘Blogging for Business’ course is available for free on YouTube. You can watch this 10-module course to build your business blog. Here is a list of videos covered in thecourse: Blogging for Business: What Should You Focus On? What is the Spike of hope and Why is it Overrated?... [Read more]

2020 Twitter Marketing Calendar

Twitter has published the ‘2020 Twitter marketing calendar’ to help businesses and marketers plan their marketing campaigns. In its marketing calendar, Twitter has outlined tweet ideas to help marketers plan what to post every day. The Twitter team says, “Twitter is a place for people and brands to connect with what’s happening —... [Read more]

Increase Your Traffic with These Content Tips

Quality content helps you to keep your rankings higher and attract more web traffic. By instilling right keywords and addressing your audience interests you can create great content. Backlinko‘s Brian Dean has shared 17 tips to create content that helps you to get more website traffic. Dean says, “So if you want more traffic... [Read more]

Did you know that 52% of website traffic comes from mobile #ad

Hootsuite issued a report that found the 52% of internet traffic now comes from mobile devices, 43% comes from desktops and aptops; 5% comes from tablets and other devices. And the mobile share is growing, while the share for desktops, laptops and tablets is shrinking. More and more, your site needs to be optimized for mobile. Pages should display correctly and quickly for mobile devices... [Read more]

Content Marketing Strategy to Adopt During COVID-19

Your content gives you the power to win more customers. During the unexpected situations like coronavirus outbreak you need a content marketing strategy that helps you to stay connected with your audience. State of Digital contributor Helen Brooks has shared three content marketing tips to following during the COVID-19 pandemic. Brooks says,... [Read more]

Six Tips to Improve Link Building

Link building is the practice of building one-way hyperlinks to a website for improving your site’s search engine visibility. According to a Backlinko report, your website’s authority is the key element in attracting links. State of Digital contributor Jodie Harris has shared six ways to improve your international link building efforts.... [Read more]

Host Location and SEO Performance: Questions Answered

The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There... [Read more]

Guru Destroyer connects you with real buyers #ad

Jamie Lewis has built a seller marketplace (called Guru Destroyer) for affiliate marketers, domainers, ecom and service/agency sellers and more. And he has just released it for use by online marketers. Users sign up, and then can use the marketplace to sell digital products. In addition to the marketplace, he includes training modules where you can learn some of the newest cutting edge marketing strategies for 2020 taught by Lewis, himself... [Read more]

The Changing Landscape of Google’s SERPs [Podcast]

Search Engine Results Pages (SERP) are the pages you see in response to your search queries on search engines. SERPs feature rich snippets, paid search results, universal graphs and knowledge graphs. Google continues to make changes to the SERPs for providing better user experience. Search Engine Journal‘s Brent Csutoras has published a new... [Read more]

‘SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

COVID-19 has caused a huge loss for businesses around the world. If your business is also hit, you need to start thinking on how you are going to recover the loss once things are on track. SEO could be one element that can help you do this. Search Engine Journal is hosting a webinar on ‘SEO After COVID-19: How to Recover with FAQs, Schema,... [Read more]

‘Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos’ Webinar April 14 [Webinar]

The COVID-19 pandemic is a huge challenge for everyone across the globe. As far a business and marketing is concerned, one needs to find out newer ways to grow and survive, once the tough time comes to an end. Digital Marketing Depot is hosting a webinar ‘Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos’... [Read more]

PluginResults.com Giveaway Contest #ad

We received an email from Andrew Hunter, letting us know that he is running a contest in which he is giving away his training and products. If you want to build an online business around recurring revenue, then make sure you check out his contest. After you enter to win 5 years of access to his membership program, you can receive 6 months of free access to his complete training library by inviting others to his contest... [Read more]

Discover MarTech: A Virtual Event For Strategies & Solutions, April 21-23

Third Door Media Inc. is hosting ‘Discover MarTech: A Virtual Event For Strategies & Solutions’ on Tuesday, April 21 – Thursday, April 23, 2020. MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne will deliver keynote presentations. Discover MarTech: A Virtual Event For Strategies & Solutions is... [Read more]

68% Companies Have Integrated Mobile Marketing [Research]

Website Builder’s Nikola Djordjevic has published 104 mobile marketing facts and statistics for 2020. According to Djordjevic, there are more than 4.3 billion Internet users around the world and 3.5 billion of them use smartphone. Djordjevic says, “As you’ll soon see in these mobile marketing statistics and facts, there’s... [Read more]

TikTok for Brands – Marketing Tactics to Boom Your Business [Podcast]

TikTok has created an enormous marketing opportunity for businesses. Its short form video content allows you to publish promotional content and you can also publish ads on TikTok. SEMrush team has published a new Marketing Scoop podcast episode ‘TikTok for Brands – Marketing Tactics to Boom Your Business’ to help you grow your... [Read more]

Tips to Improve Google PageSpeed Insights Score

Your website page loading speed is one of the search engine ranking factors. People leave your website if it takes too much time in loading the content. Google’s PageSpeed Insights is a free tool for analyzing your website’s performance and see suggestions on how to make it better. SEMrush contributor Luke Harsel has shared... [Read more]

AccuRanker Launches Aggregated SERP Analysis Tool

AccuRanker, an online rank-tracking service provider, has launched new Aggregated SERP Analysis Tool to help webmasters evaluate their search engine marketing performance. This new service enables SEOs to drive their optimisation efforts to increase rankings, claim the coveted ‘position zero’ spots and outperform competitors. AccuRanker... [Read more]

A Guide to Using Google Analytics for Beginners [Guide]

The Google Analytics platform enables webmasters to measure their website performance, advertising ROI and track flash, video, and social networking sites and applications. Builtvisible has published ‘A guide to using Google Analytics for beginners’ to help you understand and learn how to use Google Analytics service. This guide... [Read more]

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