Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The... [Read more]

Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences. Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you. Step 1: Perform Keyword Research Most... [Read more]

Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can... [Read more]

We want you to know about Viddle Interact or Viddle, for short, which launches at 11:00 AM Eastern time. In summary, this new software is an all-in-one breakthrough multi-purpose video marketing tool to: ➤ Create Professional Interactive Videos ➤ Import Videos Without API ➤ Host and Play Videos on an Ultra Fast Server ​​​​​​​➤... [Read more]

Search Engine Journal has published a new e-book ‘Content Marketing For Finance’. This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts. The SEJ team says, “In Content Marketing For Finance, author Chandal Nolasco da Silva provides all the tools you need to balance the... [Read more]

A social media content strategy is a plan that contains all the ins and outs of how you’ll use content to grow your brand and reach your goals on social media platforms. Search Engine Journal contributor Julia McCoy has published an article featuring seven steps on building your social media content strategy. She says, “Without a strategy,... [Read more]

Email continues to remain at the center stage for marketing. It has been one of the most trusted tools for several years. HubSpot contributor Katrina Kirsch has published an article featuring the ultimate list of email marketing stats for 2022. She says, “Webinars, video campaigns, and social media posts are relatively new channels for marketers... [Read more]

InstantVidz is worth looking into if you would like to automate the creation of high quality marketing videos for your business and your clients. It allows you to create videos with a few clicks. There are no “magic genies” in the online business that can do all the work for you. Any software you use will require you to give it instructions... [Read more]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. Semrush has published a new video ‘How to boost online traffic that converts in 2023’ in this series. The Semrush team says, “It’s easy to think that a steady increase in website traffic over time is a measure of success for businesses.... [Read more]

Copyblogger has published a new video ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring content creation tips. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.” Copyblogger... [Read more]

Traffic generation is a huge concern for most businesses. With the right SEO strategies, you can continue to get quality leads. Semrush has published a new video ‘Paid Traffic Secrets Any Business Can Use’ featuring useful ways to get paid website traffic. The Semrush team says, “When it comes to scaling your new or existing business,... [Read more]

Voice Profit Engine may solve a problem you have needed solving for a long time. Do you want professional voiceovers for your product promotions? Of course, you do. High-quality voices make the sales copy come alive. If you aren’t a good speaker, don’t try to do it yourself, though. You really need it done well. But professional voice actors... [Read more]

The product life cycle refers to the six stages a product goes through during its existence, starting from development all the way to decline. HubSpot contributor Rebecca Riserbato has published an article featuring the six stages of the product life cycle. She says, “In the marketing industry, the typical depiction of the product life cycle only... [Read more]

An SEO campaign is a coordinated attempt to improve a website’s position in search engines. iloveseo.com contributor Brian Harnish has published an article on how to launch successful SEO campaigns. He says, “When it comes to managing your online marketing efforts, there are many different types of campaigns to consider. Some are short term,... [Read more]

Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. A good email open rate is directly linked to the success of your email marketing campaigns. In this latest video ‘The Secret to Getting a 30% Email Open Rate’, Neil Patel has shared some useful strategies to achieve a 30% email... [Read more]

Millions of local businesses need to claim their Google business listing. GMB Snap lets you build an ongoing business doing it for them. That’s important for a local business since this GMB listing can bring them a lot more traffic. Businesses with GMB set up rank higher in the search listings than those that don’t. You could probably make... [Read more]

Sales forecasting software are designed to predict demand for a company’s offerings based on data. These programs utilize historical data and the current sales pipeline to create time-bound sales estimates. HubSpot contributor Tolulope Alabi has published a list of 12 best sales forecasting software in 2022. Alabi says, “The effects of inaccurate... [Read more]

Content marketing needs variety. There are several ways and sources to generate content. You can create high-quality, high-performing content with events. Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens... [Read more]

If you post Instagram content when your audience is most active, you can increase the chances of engagement, brand awareness, referral traffic, and conversions. HubSpot contributor Aja Frost has published a comprehensive article on scheduling Instagram posts. She says, “There are many reasons you should get in the habit of scheduling your Instagram... [Read more]

Here's a fun fact that got Dwivedi's attention: Every single day, over 547,200 membership websites are created. That's a huge number. Membership sites, with content available only to registered members, are a growing trend online.... [Read more]

Email is one of the most trusted tools for marketing. It has played a pivotal role in the growth of several businesses. With the right tactics, you can continue to achieve the best email marketing results. Search Engine Journal contributor Ingrid Adames has published an article featuring 12 email marketing tips. She says, “So, you’re planning... [Read more]

Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take the desired action that may interest them, such as conversion. Search Engine Journal contributor Brooke Osmundson has shared 10 remarketing strategies to boost PPC performance. She says, “These three remarketing strategies cover the... [Read more]

Exposure Ninja has published a new podcast episode ‘Can Twitter Become Creator Central?’ discussing whether Twitter can replace YouTube. Tim Cameron says, “Tune in to hear us chat about what’s going on in the marketing world as well as any companies we think are leaving an impact on the marketing industry…for better or for worse. Of... [Read more]