Building Brand Trust Using Content Marketing - IM NewsWatch Newsletter, April 13, 2020

April 13th, 2021 at 6:46 am EDT


 

IM NewsWatch

Tuesday, April 13, 2021

Four Ways To Build Brand Trust Using Content Marketing

Content marketing can help you to influence people, persuade them, and grow your online sales. It can also be used to build trust in your business. Forbes contributor Aaron Agius has shared four ways to help you build brand trust using content marketing. He says, “Companies are in a position to develop stronger relationships with their customers... [Read more]

Google Marketing Livestream 2021, May 27

Google Ads team is hosting the ‘Google Marketing Livestream 2021’ on Thursday, May 27, 2021. The Google team says, “Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers. Many... [Read more]

Tips to Find Blog Post Ideas

With new blog post ideas, you can continue to attract new visitors and try to convert them into customers. Koozai contributor Joe Johnson has published a video on findings new blog post ideas. He says, “Hi Joe here. Today we’re gonna look at how to find blog ideas in seconds using SEMrush. So this is our client, a site that sells workout gear... [Read more]

ProfiTORIAL: 3-step process for marketing success #ad

  The new ProfiTORIAL 2.0 software was just released. Its creators have defined a 3-step process for using it to build a successful online business, one that can run almost completely on autopilot, with just a few minutes of daily maintenance.     With ProfiTORIAL 2.0 , you don’t need: ❌ a domain ❌ hosting ❌ a website ❌ or... [Read more]

The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

YouTube Shorts – Everything You Need to Know

YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a vertical viewing experience made for short videos.   Social Media Examiner’s Michael Stelzner has published an article highlighting the characteristics of... [Read more]

Guide To Writing An About Page For Your Blog

Your website or blog’s about page helps your visitors learn about your business. A well-crafted about page can play an important role in persuading your prospects to become customers. Blogging Wizard’s Lyn Wildwood has published a guide to writing an about page for your website or blog. She says, “A good portion of your visitors will... [Read more]

WP Profiler: The Biggest WordPress Speed Issues Fixed #ad

Google loves speed. So does Bing. Slow sites=low rankings in search engines. WP Profiler speeds up your WordPress sites. This new WordPress plugin is the latest tool in the WP Toolkit. Not only do search engines hate slow pages. So do customers. Slow-loading pages send conversions dropping like a rock; they increase your bounce rates; and they cost... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

Instagram Reels Strategy: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’. Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content? You’ll discover a strategy to promote your products and services using Instagram Reels. The last few years have... [Read more]

Seven Best WordPress Podcasting Plugins

WordPress is one of the most used content management systems today. It is powered by thousands of plugins that make content management tasks easier. Blogging Wizard’s Lindsay Liedke has published an article highlighting the seven best WordPress podcasting plugins. He says, “In this post, we’ll be comparing the best WordPress podcasting... [Read more]

How to Use Facebook Ads And Organic Content to Build [Video]

Social Media Examiner has published a new video titled ‘How to Use Facebook Ads And Organic Content to Build’ featuring Emily Hirsh. The SME team says, “Want to get your brand in front of new audiences? Wondering how to amplify your organic content to reach new people? Facebook ads expert Emily Hirsh explains how to build brand awareness... [Read more]

Five Tips to Get More Google Traffic

Getting more and more traffic from Google is one of the most sought-after strategies for online business success. Blogging Wizard contributor Ann Smarty has shared five useful tips to help you get more traffic from the Google search. She says, “You can increase your blog’s organic traffic by increasing the click-through rate for your current... [Read more]

E-commerce Website Pre-Launch Checklist

WooCommerce contributor Kathryn Marr has published an e-commerce website pre-launch checklist to help you prepare your site for success. She says, “Your website’s designed, you have all of your products created, and you’re ready to launch your eCommerce site. But with how much work goes into launching a new online store, it can be easy to... [Read more]

Choose The Right Social Media Pl​at​form ​for Your Business

By selecting the right social media platform according to the type of your business, you can take the optimum advantage of the social media sphere. Constant Contact’s Patrick Gillooly has published an article highlighting the best social media platforms for business. He says, “When I’m out talking to small business owners or those who... [Read more]

CMI Shares 14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute contributor Tom Treanor has published an article highlighting 14 ways to get more opt-ins from your content. He says, “Here are 14 types of opt-ins you can use to grow your mailing list. General opt-in First, let’s look at the type of opt-ins you can use on your main website. 1. Squeeze page Your squeeze page is... [Read more]

How to Optimize Your Facebook Ads for More Profit [Video]

Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh. The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh. Learn how to compare... [Read more]

Content Operations Makes Customer Moments Matter, April 21 [Webinar]

Content Marketing Institute is hosting a webinar ‘Content Operations Makes Customer Moments Matter’ on Wednesday, April 21, 2021, at 1.00 pm ET. The CMI team says, “Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common... [Read more]

Debunking Link Building Myths in 2021 [Video]

MOZ has published a new whiteboard Friday video ‘Debunking Link Building Myths in 2021’ featuring Shannon McGuirk. The MOZ team says, “On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them. And, if... [Read more]

Facebook Video Ads: Making Ads That Sell [Video]

Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston. The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert... [Read more]

How to Convert Blog Readers Into Customers [Video]

Neil Patel has published a new video ‘How to Convert Blog Readers Into Customers’ sharing some useful tips to help you convert more customers. He says, “You have all this blog traffic, but none of these readers are really turning into customers. So what should you do? Should you invest less money in blogging? Should you spend less... [Read more]

10 Title Tag Tweaks That’ll Boost Your SEO Traffic [Video]

Neil Patel has published a new video ’10 Title Tag Tweaks That’ll Boost Your SEO Traffic’ to help you improve your search traffic. He says, “Wouldn’t it be great if you can just make small tweaks to your websites and increase your SEO traffic. Well, there are small tweaks that you can make that have a big impact. Today... [Read more]

Ten Tips for Acquisition Email Success [Report]

Martech Today has published a new report ‘Ten Tips for Acquisition Email Success’ to help you take your email marketing to the next level. The Martech team says, “In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide... [Read more]

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In... [Read more]

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